PFAC Marketing and Recruitment Team Strategies (Siegel …

Dana-Farber's PFAC

Marketing and Recruitment Team:

Strategies That Enhance Collaboration and Promote Patient and Family Engagement

A presentation by Renee Siegel, MSW, LCSW, Program Manager, PFAC

Deanna Abrams, Parent, Co-Chair, Pediatric PFAC

Today's Session: What to Expect

Understand background and context

Learn how to develop a project management

method that encourages patient/family engagement

Review annual marketing and recruitment methods

Discuss outcomes, successes, lessons-learned,

and next steps

Overview of Dana-Farber's PFACs

Co-Chairs Diversity of professional experience

3,000+ volunteer

hours

Partnership Dedicated

Sharing perspectives

Passionate advocates

Thought leaders

Parents & Caregivers

Bereaved caregivers

Patient voice

15-20 members

Background and context

? Dana-Farber's PFACs were first established in the 1990's

? PFAC members participated on Dana-Farber led committees

? PFAC's reputation, credibility, and maturity continued to grow

? Dana-Farber transitioned to more of a project culture (2011-2014)

? Demographics of PFAC evolved and 90% of our Council members worked full-time outside of their volunteer role (less flexibility for committees)

Background and context

? Completed an assessment in 2015 ? Conducted 1:1 interviews with staff, leadership, and

clinicians

? The assessment led to three conclusions: ? There was limited awareness of PFACs role and how and when to engage members ? Staff mostly heard about PFAC through word of mouth ? There was limited marketing about PFAC

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