Principles of MARKETING - Pearson
Principles of
MARKETING
A01_KOTL6590_18_SE_FM.indd 1
11/13/19 8:42 PM
A01_KOTL6590_18_SE_FM.indd 2
11/13/19 8:42 PM
Principles of
MARKETING
18e
Philip Kotler
Northwestern University
Gary Armstrong
University of North Carolina
A01_KOTL6590_18_SE_FM.indd 3
11/13/19 8:42 PM
Please contact with any queries on this content
Copyright ? 2021, 2018, 2016 by Pearson Education, Inc. or its affiliates, 221 River Street, Hoboken, NJ 07030. All Rights
Reserved. Manufactured in the United States of America. This publication is protected by copyright, and permission
should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission
in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise. For information regarding
permissions, request forms, and the appropriate contacts within the Pearson Education Global Rights and Permissions
department, please visit permissions/.
Acknowledgments of third-party content appear on the appropriate page within the text.
Cover credit: Dejan Bozic/123RF
PEARSON, ALWAYS LEARNING, and MYLAB are exclusive trademarks owned by Pearson Education, Inc. or its affiliates
in the U.S. and/or other countries.
Unless otherwise indicated herein, any third-party trademarks, logos, or icons that may appear in this work are the
property of their respective owners, and any references to third-party trademarks, logos, icons, or other trade dress are
for demonstrative or descriptive purposes only. Such references are not intended to imply any sponsorship, endorsement,
authorization, or promotion of Pearson¡¯s products by the owners of such marks, or any relationship between the owner
and Pearson Education, Inc., or its affiliates, authors, licensees, or distributors.
Library of Congress Cataloging-in-Publication Data
Names: Kotler, Philip, author. | Armstrong, Gary (Gary M.), author.
Title: Principles of marketing / Philip Kotler, Northwestern University,
Gary Armstrong, University of North Carolina.
Description: Eighteenth edition. | New York, NY : Pearson Education, [2019]
| Includes bibliographical references and index.
Identifiers: LCCN 2019019648 | ISBN 9780135766590 (student edition) | ISBN
9780135766576 (instructor review copy) | ISBN 9780135766392 (loose leaf
edition)
Subjects: LCSH: Marketing.
Classification: LCC HF5415 .K636 2019 | DDC 658.8¡ªdc23
LC record available at
ScoutAutomatedPrintCode
ISBN 10: ???? 0-13-576659-1
ISBN 13: 978-0-13-576659-0
A01_KOTL6590_18_SE_FM.indd 4
11/13/19 8:42 PM
To Kathy, Betty, Mandy, Matt, KC, Keri, Delaney, Molly, Macy, and Ben;
and Nancy, Amy, Melissa, and Jessica
A01_KOTL6590_18_SE_FM.indd 5
11/13/19 8:42 PM
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related searches
- principles of marketing notes pdf
- principles of marketing pdf
- principles of marketing textbook pdf
- principles of marketing pdf free
- principles of marketing quizlet
- principles of marketing pdf books
- principles of marketing pdf download
- principles of marketing 15th edition pdf
- principles of marketing notes
- principles of marketing kotler download
- principles of marketing book pdf
- principles of marketing kotler 16th