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Marketing Plan Rubric MKT 131-PRINCIPLES OF MARKETINGSubmit a completed marketing outline or planPresent a PowerPoint presentation to the classMarketing Plan Outline- CategoriesExisting Co. New ProductNew Co. New ProductIncludes-the following1-Company/Industry Overview a. Profile/History b. SBU’s c. Mission & Vision d. SWOT Analysis e. Goals and Objectives2030Brief description of the companyStrategic Business UnitsMission & Vision statements Strengths, Weaknesses, etc.Resources to achieve goals?2-Market Analysis/Environmental Audit a. Environmental Audit b. Product Life Cycle Identified10206 Factors IdentifiedWhere is your product/service in the Product Life Cycle?3-Competitive Analysis-Identify: a. Competition-Direct/Indirect b. Market Share Breakdown c. Competitive Advantage d. Product Positioning e. Industry Analysis20Who/where are the competitors?What/who is the market?What is your advantage?Perception of product by consumerDescribe the industry4-Consumer Analysis/Profile a. Market Segmentation b. Consumer Demographics c. Target Audiences d. Market Research2020How did you segment this market?Age, education, gender, income? What is the target market?What type of research to do?5-Strategy-Ansoff’s Matrix1010Which strategy will you use & why? 6-Market Mix Analysis-5 P’s a. Product b. Place c. Price d. Promotion e. People/Customer Service1010How does your product or service fit into the Market Mix?Did you explain each? 7-Recommendations/Conclusion 55Conclusion Technical Elements55PPTS, Citations, Outline Team Presentation5050PPT presentation of key elements Team Score TOTAL POINTS150150Total Possible: 150 points ................
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