Marketing Mix: Place - WSP
Marketing Mix: Place
1
The learning objectives for this module include understanding -- the steps to develop a marketing strategy -- what is meant by `marketing mix' -- guiding principles behind developing a place strategy -- challenges in applying these principles to sanitation, and -- some strategic options
2
Once the results of the formative research are available, the next step is to identify goals and develop the marketing strategy. Typically the marketing strategy has a three to five year horizon and is supported by annual marketing plans that include a detailed action plan and timeline, a budget, and monitoring plan.
3
The sanitation marketing strategy is based on the "Four Ps" of marketing, or marketing mix. The Four P's are product, price, place, and promotion.
4
Place refers to the point-of-sale, supplier, or provider where the product is obtained. Place can also refer to where the behavior is practiced. .
5
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related download
- product price place and promotion
- the evaluation of marketing mix elements a case
- marketing mix for e commerce
- marketing mix theoretical aspects
- sample marketing plan
- marketing mix modeling nielsen
- marketing mix atlantic international university
- the 4 p s of marketing mix
- marketing mix 7ps example what s your business
- marketing project the marketing mix