A Hidden Market: The Purchasing Power of Working-Age ...

A Hidden Market: The Purchasing Power of Working-Age Adults With Disabilities

APRIL 2018

Michelle Yin | Dahlia Shaewitz Cynthia Overton | Deeza-Mae Smith American Institutes for Research

MAKING RESEARCH RELEVANT

AMERICAN INSTITUTES FOR RESEARCH |

A Hidden Market: The Purchasing Power of Working-Age Adults With Disabilities

APRIL 2018

Michelle Yin | Dahlia Shaewitz | Cynthia Overton | Deeza-Mae Smith American Institutes for Research

1000 Thomas Jefferson Street NW Washington, DC 20007-3835 202.403.5000



Copyright ? 2018 American Institutes for Research. All rights reserved.

3935_04/18

Contents

Page

Executive Summary......................................................................................................................... 1

Introduction .................................................................................................................................... 2

The Disability Market ...................................................................................................................... 3 Who Are People With Disabilities? ............................................................................................. 3 How to Measure Purchasing Power ........................................................................................... 4 Data and Method........................................................................................................................ 5

Key Findings .................................................................................................................................... 5

Implications for Business .............................................................................................................. 11 What's Next?............................................................................................................................. 11 Design and Inclusion ................................................................................................................. 12 Marketing.................................................................................................................................. 13 Training and Resources............................................................................................................. 14

Conclusion..................................................................................................................................... 14

References .................................................................................................................................... 16

Appendix A. Detailed Data and Method ....................................................................................... 18

Appendix B. State Tables .............................................................................................................. 21

Appendix C. Disposable and Discretionary Incomes for African-American and Hispanic Market Segments.......................................................................................................................... 30

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