Thevillageshealth.com



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|JOB TYPE: |Marketing Specialist |

|HOME COMPANY: |The Villages Health System, LLC |

|HOME BUSINESS UNIT: |The Villages Health |

|REPORTS TO: |Marketing Executive |

|FLSA STATUS: |Non-Exempt |

|PRE-REQUISITE: |none |

|UPDATED/REVIEWED: |02/13/2018 |

|FILE CODE: | |

|SCOPE OF RESPONSIBILITIES |  |

A Non-Exempt position responsible for assisting in the building of a world-class marketing and sales department focused on promoting and spreading the word of our exemplary care model, while recruiting new patients to our primary and specialty care centers. The Marketing Specialist plays a pivotal role in creating new programs from the ground up.

|ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. While this is intended to be an accurate reflection of the current job, management reserves the |  |

|right to revise the job or to require that other or different functions be performed when circumstances change or exigencies require (this includes but is | |

|not limited to emergencies, changes in personnel, workload, rush jobs, or technological developments). | |

Duties and Responsibilities may include, but are not limited to:

• Attend weekly meetings and provide ideas. Take notes and organize action items.

• Maintain minor copy edits on websites and landing pages.

• Assist in the development and execution of campaigns, like email, digital, social, print, direct mail, video, etc.

• Publish approved social media posts to Facebook.

• Monitor and maintain integrity on local listings, such as Google.

• Create and track phone numbers, UTM codes and other tracking mechanisms.

• Monitor daily weekly and monthly new patient lead and campaign activity.

• Prepare reports when needed.

• Provide ongoing support to the marketing executive.

ENTIAL DUTIEES include the following. Other duties may be assigned.

|EDUCATION/EXPERIENCE REQUIREMENTS |  |

2-3 years in marketing management or marketing assistant role

Experience in healthcare strongly preferred

Proficient in Microsoft Office, including Word and Excel

Experience using content management systems, email marketing platforms and other marketing tools

Bachelor’s Degree in Marketing, Business, Communications, Public Relations or related field

Proactive, positive, can-do attitude

the registered medical assistant

|PHYSICAL DEMANDS |  |

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Requires sitting and standing associated with a normal office environment. Regularly lifts up to 10 pounds and occasionally 25 to 50 pounds. Manual dexterity using a calculator and computer on a frequent basis.

|WORK ENVIRONMENT |  |

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Position is in a well-lighted office environment. Noise level is low to moderate.

|ACCESS TO PROTECTED HEALTH INFORMATION (PHI) |  |

WORK ENVIRONMENT

This position requires access to Protected Health Information (PHI).

Employee and supervisor have reviewed the above job description and determined that it accurately reflects the position. Employee acknowledges and agrees that he/she is qualified to perform the essential functions of the position [with] or [without] accommodation.

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Employee Name

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Employee Signature Date

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