How the Nike Vaporfly 4% Changed the Running Footwear …

How the Nike Vaporfly 4%

Changed the Running Footwear

Industry

Investigating the competitive advantages and subsequent

implications related to the introduction of a new product

Master¡¯s thesis in Management and Economics of Innovation

CAROLINE ALMKVIST

DEPARTMENT OF TECHNOLOGY MANAGEMENT AND ECONOMICS

DIVISION OF SERVICE MANAGEMENT AND LOGISTICS

CHALMERS UNIVERSITY OF TECHNOLOGY

Gothenburg, Sweden 2021

chalmers.se

Report No. E2021:055

REPORT NO. E 2021:055

How the Nike Vaporfly 4% Changed the

Running Footwear Industry

Investigating the competitive advantages related to the

introduction of a new product and subsequent

implications on the industry and future innovation

CAROLINE ALMKVIST

Department of Technology Management and Economics

Division of Service Management and Logistics

CHALMERS UNIVERSITY OF TECHNOLOGY

Gothenburg, Sweden 2021

How the Nike Vaporfly 4% Changed the Running Footwear Industry

Investigating the competitive advantages related to the introduction of a new product and subsequent

implications on the industry and future innovation

CAROLINE ALMKVIST

? CAROLINE ALMKVIST, 2021.

Report no. E2021:055

Department of Technology Management and Economics

Chalmers University of Technology

SE-412 96 G?teborg

Sweden

Telephone + 46 (0)31-772 1000

Gothenburg, Sweden 2021

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