Is Nike wrong to try to leverage its American rebel image ...

Feb 06, 2007 · 1968 BRS begins marketing new designs and technology and changes their name to Nike. Nike is named after the Greek Goddess of Victory. 1969 Quarterback Joe Namath, wearing PUMA shoes, leads the New York Jets to victory in SuperBowl III. 1971 The Nike Swoosh trademark is purchased from a graphic design student for $35. ................
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