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-561975438150Marvel comic books have come to your group to create a new superhero to add to their line of successful characters. The CEO tells you to be creative and to come up with something that would appeal to a younger audience and a character that is relevant in today’s world. The catch…you have only four days to come up with a new superhero AND create a product featuring your new character. On Friday, there will be a launch of this new product where your superhero will be introduced to the Marvel executives. The company will only select ONE CHARACTER. You are all competing to be that one group that is selected. Because of this pressure, everyone in the group will be evaluated based on group and individual performance. 00Marvel comic books have come to your group to create a new superhero to add to their line of successful characters. The CEO tells you to be creative and to come up with something that would appeal to a younger audience and a character that is relevant in today’s world. The catch…you have only four days to come up with a new superhero AND create a product featuring your new character. On Friday, there will be a launch of this new product where your superhero will be introduced to the Marvel executives. The company will only select ONE CHARACTER. You are all competing to be that one group that is selected. Because of this pressure, everyone in the group will be evaluated based on group and individual performance. 26670002333625Group Rubric:ItemPossible Points Background story (2 page)15Super Hero Image 15Marketing plan paper (2-3 pages minimum plus an Executive Summary)50 Product Launch Presentation 20 Total Points /10000Group Rubric:ItemPossible Points Background story (2 page)15Super Hero Image 15Marketing plan paper (2-3 pages minimum plus an Executive Summary)50 Product Launch Presentation 20 Total Points /100-5143502028190Requirements: You will need to complete the following items BEFORE the product launch. Divide and conquer! Part 1: A two page background story about how your superhero came to be. USING MLA FORMATTING! Part 2: An illustration of your Superhero (Professionally rendered. Should be included on your cover page) Part 3: A 2-3 page Marketing Plan describing your product as well as explaining your marketing segmentation plan along with the marketing mix and situational analysis. USING MLA FORMATTING! All sources must be cited! You will present the superhero and new product to the class using a professional presentation. MUST BE ENTHUSIASTIC AND WELL PUT TOGETHER! 00Requirements: You will need to complete the following items BEFORE the product launch. Divide and conquer! Part 1: A two page background story about how your superhero came to be. USING MLA FORMATTING! Part 2: An illustration of your Superhero (Professionally rendered. Should be included on your cover page) Part 3: A 2-3 page Marketing Plan describing your product as well as explaining your marketing segmentation plan along with the marketing mix and situational analysis. USING MLA FORMATTING! All sources must be cited! You will present the superhero and new product to the class using a professional presentation. MUST BE ENTHUSIASTIC AND WELL PUT TOGETHER! 1085850-276225Superhero ProjectSegmentation and Market Plans Project 00Superhero ProjectSegmentation and Market Plans Project 304800-43815000-647700-657225Name: 00Name: ................
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