Florida State University - School of Communication



Florida State University

Department of Communication

Integrated Marketing Communication – Masters Program of Study[pic]

This form is to be completed by the student and the advisory committee prior to the end of the first semester of graduate work. After all signatures are obtained, one copy will be filed with the Department of Communication and the original will be filed with the College office. Each committee member should receive a copy and the student should retain a copy for reference.

PLEASE TYPE:

Name:_________________________ FSUSN# ______________ Local Phone Number ________________

Local Address _________________________________________________________________________________________

Permanent Address ____________________________________________________________________________________

Undergraduate Degree BA _____ BS _____ BFA _____ Institution _________________________________________

Date Conferred ____________ Major ______________________________ Minor _________________________________

Graduate Coursework Major ______________________ Institution __________________________________________

Dates of attendance ________________________ to _______________________ Graduate Credits Completed ________

Program Emphasis Integrated Marketing Comm _____ Digital Marketing _____ Hispanic Marketing Comm _____

Master’s Degree MA ____ MS ____ Thesis ____ Non-Thesis ____ Semester began Master’s work ________________

Graduate Coursework to be applied toward Master’s Degree

|Course No. |Title |Credit Hrs |Grade |Institution |Semester/Year |

|Foundation Requirements (select all 3) |

|ADV 5007/ |Fundamentals of IMC |3 | | | |

|COM 6403 | | | | | |

|COM 5331 |Computers in Communication |3 | | | |

|COM 5316 |Statistical Methods in Comm. Research |3 | | | |

|Principles Requirements (select 1) |

|ADV 5605 |Account Planning | | | | |

|COM 5338 |Website Usability and Design | | | | |

|ADV 5415 |Hispanic Marketing Communication | | | | |

|Electives (in Major, 6 – 12 hrs) |

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|Cognate (Recommended Outside of the Major, 6 – 9 hrs) |

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|Capstone Requirements (Select 1 course and 1 comprehensive activity) |

|Courses | | | | | |

| COM 5526 |Marketing Comm. Management | | | | |

| RTV 6425 |Multi-media Project Planning | | | | |

|ADV 5416 |Multicultural Marketing Communication | | | | |

| Comprehensive Activity | | | | |

|COM 5946 |Communication Residency | | | | |

| |Project | | | | |

|COM 5971 |Master’s Thesis | | | | |

| |COM 8976 Master’s Thesis Defense |0 | | | |

|Total 4000 level hours at FSU | |(Maximum 6, all letter |_______________ | | |

| | |graded) | | | |

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|Total Hours Transferred | |(Maximum 6, all letter |_______________ | | |

| | |graded) | | | |

|Total Hours with Letter Grades | | | | | |

| | |(Minimum 27 for | | | |

| | |non-thesis program, 24 |_______________ | | |

| | |for thesis program) | | | |

|Total Hours of Supervised | | | | | |

|Teaching and/or Supervised | |(Maximum 3 in each |_______________ | | |

|Research | |category) | | | |

|Total Hours of Directed | |(Maximum 6) |_______________ | | |

|Individual Study | | | | | |

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|Total Hours Applied Toward | | | | | |

|Master’s Degree | |(Minimum 33 - 36) | | | |

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|Obtain signatures from committee members and administrators: | | | |

|Approved: | |Printed | Signature |

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|Major Professor | |_______________________________ |_______________________________ |

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| Committee | | | |

|Members | |_______________________________ |_______________________________ |

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| | |_______________________________ |_______________________________ | |

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|IMC Area Head | | | | |

| | |_______________________________ |_______________________________ | |

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|Department Chair | | | | |

| | |Dr. Stephen McDowell |_______________________________ | |

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|Dean, College of Communication | | | |

| |Dr. John Mayo |_______________________________ | |

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|Date of Final Approval | | | | | |

| | | | |_______________________________ | |

________________________________________

Graduate Program Assistant Signature Date

Revised August, 2005

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