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Online Medical Education Distribution:General InformationAbout MedscapeMedscape Education is the world’s leader in helping healthcare providers achieve their goal of improving patient care, and supporters meet their objective of funding educational initiatives that effect measurable possible impact on the largest possible audience.Each month, Medscape receives 2.6 million visits from physicians who rely on Medscape for the latest in news, conference coverage, expert commentary and CME. A 2012 study by comScore? showed Medscape to be the No. 1 site for healthcare professionals as measured by reach and engagement1 and ACCME data highlights Medscape’s position as the leading provider of online education, with 58% of all online CME participation.2 This vast subscriber base, combined with innovative approaches to delivering education, allows Medscape to provide unparalleled outcomes analysis to partners and supporters which, in turn, helps to promote the value of CME across the industry.1comScore Physician Online Usage Analysis, Q1 2012 2ACCME 2011 Annual ReportClinician Metrics and GenerationLearner recruitment efforts employ available drivers on Medscape Education to achieve optimal, strategically-targeted health care provider traffic. These drivers may include announcements in specialty-appropriate eNewsletters, appropriate site and mobile placement, and search engine integration and optimization. This approach allows greater flexibility in directing activities to relevant specialty audiences.Distribution ElementsEach activity distributed via Medscape includes the following:12 month online hosting on MedscapeProject management and production of online activity upon receipt of contentCoding of online activity and hosting on Medscape serversOnline promotion and guarantee/distribution packageStandardized metrics reports containing total number of learners and test-takers Direct online receipt of post-test and certificate for learnersMedscape Production & Project Management RequirementsAll content (media, text, transcript, etc) must be complete, final, and approved by 3rd party CME/CE- Accredited Provider when supplied to Medscape for production and distribution. Activity production specifications are available on distribution Activity MeasurementMeasurement of participant learning using pre- and post-test questions supplied by education partner using a flexible format designed to be compatible with most CME provider models.ReportingLearners and test-takers Breakout by profession and top three physician specialties as well as Allied Healthcare ProfessionalsQuarterly standardized learner and test taker reports sent directly to education partnerQuarterly CME/CE participant reports sent directly to CME providerAggregate reporting showing responses for interactive questions by specialtyEducational FormatsMedscape offers several powerful educational formats which allow our partners to choose the best fit for an activity’s learning objectives and clinician learning style. The education partner is responsible for all content development, permissions, faculty honoraria, travel, and certification fees (CME/CNE/CPE). Distribution to nurses and pharmacists incurs an additional charge (see “Optional Enhancements”) Formats are as follows:Multimedia Lecture with Slides A turnkey multimedia version of a symposium, live meeting or other similar content, with PowerPoint slides synchronized to an audio or video file, using the cross-platform player. Typically one to two credits in length, and may include interactive questions within the content. Includes optional transcript/slide version and downloadable slides.Final materials provided by partner upon completion of the meeting or presentation developmentPosts approximately eight weeks after receipt of materials from offline eventLink to example for Slide/Audio: Link to example for Slide/Video: -71755135255Slide/Audio screenshot00Slide/Audio screenshot441325266700095885-43815Slide/Video screenshot00Slide/Video screenshot5429252984500Text Article Text format originated from a monograph, newsletter or education article that may include illustrations and/or slides within the text. Interactive questions may be included within content. Recommended content length is up to one credit (approximately 5,000 words).Posts approximately 6-8 weeks after receipt of materials from partner231330567754500Link to example: to example: EnhancementsNursing and Pharmacy Distribution Medscape has more than 900,000 nurse and more than 150,000 pharmacist active members, across all medical specialties. Content developed for either audience can be distributed to these practitioners for an additional fee. Distribution for a Recertification For recertification of an activity, no edits can be made to the content of the original activity and distribution guarantees are reduced by 50%.Outcomes Measurement: Custom MECC Outcomes This product allows a partner utilizing Medscape for distribution of an online activity to evaluate the impact of the activity beyond the standard metrics by including an additional assessment instrument (or outcomes study). The partner-supplied assessment questions are embedded within the activity. (i.e. pre-, intra-, or post-activity questions) Additional recruitment efforts are utilized to facilitate optimal participation for a period of up to 6-months following program launch to reach the targeted number of specialty participants. Target participation goals vary by specialty and are provided upon request. Medscape does not take responsibility for the success of the outcomes study and recommends that the questionnaires be kept to a maximum of 4-6 questions in order to achieve maximum target completion.?Medscape will provide one final report of anonymous user level response data to all questions once participation goals are reached or at the end of 6 months, whichever comes first. Quarterly?status updates will be provided upon request. Data reports do not contain?contact information for Medscape members.?Outcomes studies cannot be added after an activity launches.Outcomes Measurement: Performance Case-Based Assessment This model is best suited to measure patient-care centered education, with a goal of testing how learners apply changes in knowledge to patient case vignettes. Measuring performance, this outcomes approach is delivered in partnership with CE Outcomes, LLC.Outcomes Measurement: Planned Change Assessment This assessment delivers insight into a learner’s own personal practice, revealing what barriers may stand in the way of behavioral change and whether education has helped overcome them. Allowing time to demonstrate that intended changes were actually made versus simply predicted, this performance-focused measurement tool is delivered in partnership with Healthcare Performance Consulting.For more information about these formats and about partnering with Medscape, please contact Eliza Reshefsky, Director, Medical Education Partners at (347) 420-3365 or ereshefsky@ ................
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