News.microsoft.com
Keith White
General Manager, Worldwide Public Sector Marketing
Microsoft Corp.
Keith White is currently the general manager of the Worldwide Public Sector Marketing organization. Public Sector is composed of three core industry verticals: education, healthcare and government. White is responsible for all marketing activities for these industry verticals worldwide.
Previously, White was the general manager for Information Worker Marketing in the U.S. subsidiary’s Business and Marketing Office, where he was responsible for all marketing, sales and partner activities for the information worker business in the U.S. Information worker comprises a number of Microsoft’s business productivity applications and servers including Microsoft Office, Microsoft Exchange and the unified communications products Microsoft Project and Microsoft Visio, and SharePoint Portal Server, as well as the new business intelligence products. Before that role, he was senior director of Marketing and Business Development for the Embedded and Appliance Platforms Group. That group comprises a number of Microsoft’s embedded operating system platform products targeted at non-PC devices including Windows CE, Windows XP Embedded, Smart Displays and personal media players. White was responsible for all marketing, partner and business development activities for these products. Before that, he was the director of Marketing in the Windows Division, responsible for all public relations and analyst relations for the Windows Division, including the launch of Windows 2000. He has held a number of positions at Microsoft including lead product manager for Windows 2000 Professional and Windows 98.
White joined Microsoft as a product support engineer intern in 1989, and in 1991 he moved into the Windows Marketing organization where he was a product manager assisting in the launch of Windows 3.1, Windows for Workgroups and Windows 95.
White has a bachelor of arts in business administration with an emphasis in finance and a minor in economics from the University of Puget Sound, where he graduated in 1990.
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