BUILDING INNOVATIVE BRANDS

BUILDING INNOVATIVE

BRANDS

welcome to day 3!

Goldie Blox Commercial



Syllabus

DATE

JAN 25 JAN 27 JAN 29

FEB 8 FEB 10 FEB 11

TALK

dive in!

get acquainted with the course & one another.

INNOVATOR

us

LAB

DUE

d.thinking

team formation, book

reinventing the thank-you team meeting schedule

gift

start human-centered

build brand inside out

create with purpose

know thyself

Blue Bottle

Bryan Meehan, Chairman

Virgin America

Luanne Calvert, CMO

field work

observing & interviewing stakeholders

gathering relevant project information and inspiration. work on brand audit

inspiration board gallery

generating ideas, bringing them to life

to share:

bring inspiration board (photos, visuals and quotes from brand audit

invite participation

co-create experiences; collaborate to create value

Uber

storyboard sharing

Laura Jones, Product Marketing get feedback & hone

& Creative Strategy

your story

rough storyboard showcasing new experience

spark stories

create and invest in stories that build value as they grow

Salesforce

iterating

John Zissimos, Chief Creative evaluate & evolve your

Officer

idea

beta of your final project

team presentations

you

pitch your concept

celebrate

graduation + wine reception

to share: final project

Day 3

STEP 1 2

3 4

45 min 60 min 15 min 15 min 30 min

Be Human Centered, Create with Purpose Virgin (Luanne Calvert) Half time refreshments Gallery Walk Team Lab and Wrap-up

Design thinking

Rethinking brand

" You've gotta stand right up for somethin' or you're gonna fall...for anything. -- John Melencamp

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