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For Immediate Release
wor teams with nbc 4’s new york nonstop for “nonstop giving day”
joint radiothon/telethon tO BENEFIT THE SALVATION ARMY GREATER NEW YORK DIVISION AND THE FOOD BANK FOR NEW YORK CITY
NEW YORK, NY (November 19, 2010) – News Talk Radio 710, WOR announced today that they have teamed with NBC 4 New York’s “New York Nonstop,” the station’s 24/7 digital channel, to host the first “Nonstop Giving Day” combined radiothon/telethon event on Thursday, December 2nd from 5:30am-6pm. News Talk Radio 710 WOR and media partner NBC 4 New York will be structuring programming around the concept of giving and charity throughout the day. The Salvation Army Greater New York Division and Food Bank for New York City will serve as the charitable partners, and receive the proceeds from the event. Those interested in making a donation can call 1-800-234-1710.
“This is the first time in 87 years that WOR has partnered with a TV station in such a charity undertaking,” said Jerry Crowley, Vice President and General Manager at News Talk Radio 710, WOR. “We can think of no better partner to do it with than the folks at WNBC and New York Nonstop. The power of the two combined entities should make a difference in the lives of the less fortunate in New York at this critical time.”
“We are thrilled to host our very first ‘Nonstop Giving Day,’ which we hope will become an annual institution,” said Michael Jack, President and General Manager of NBC 4 New York. “Our media partner, WOR-AM, held a very successful radiothon with the Salvation Army last year, so we are pleased to be able to bring the TV broadcast element to the mix. We fully expect a successful inaugural campaign.”
Famed radio personality and WOR morning host John Gambling will kick of the broadcast at 5:30am live from the MSNBC Digital Café, which will be the event’s “home base” throughout the day. Other WOR hosts, including Joan Hamburg, Dr. Joy Browne, Steve Malzberg, and Joe Bartlett, will join Gambling throughout the day. Joe Bartlett will also broadcast live cut-ins between 12 and 5 pm from the Rockefeller Center Skating Rink featuring local luminaries as well as guests who have been helped by one or both charities over the years. Meanwhile, New York Nonstop will feature thematic programming all day that addresses charities. Some of the programming will also appear on NBC 4 New York.
About WOR News/Talk Radio 710 HD
Founded in 1922, WOR News/Talk Radio 710 HD is New York's oldest, privately-owned and continuously-operated radio station. As a top talk radio station in the country, it has continually made history with its award-winning broadcasts and remotes. WOR provides a well-rounded schedule of informational and lifestyle programming, featuring personalities such as John Gambling, Glenn Beck, Joan Hamburg, Lou Dobbs, Steve Malzberg, Michael Savage, Michael Smerconish, Dr. Joy Browne, Dr. Ronald Hoffman and George Noory. WOR News/Talk Radio 710 HD is a Buckley Broadcasting Corporation radio station, and it is the first AM Radio station in New York to broadcast in the new HD technology. WOR is streaming and podcasting at .
About New York Nonstop
NBC 4 New York, NBC Universal’s owned and operated flagship station, launched “New York Nonstop,” the station’s 24/7 cable news and lifestyle station available over-the-air and on cable; on ; and on out-of-home platforms such as TV screens in taxi cabs and the PATH trains, in March 2009. Reaching almost 6 million digital households in the nation’s largest television market, New York Nonstop presents viewers with a continual dose of local entertainment and lifestyle content, event coverage, general news, weather and information on the latest New York buzz. Visit for more information.
About the Salvation Army Greater New York Division
An integral part of the community for 130 years, The Salvation Army in Greater New York operates more than 140 community and social service programs serving more than 600,000 people, regardless of race, religion, nationality or sexual orientation. For more information, visit their website:
About Food Bank for New York City
Food Bank for New York City recognizes 27 years as the city’s major hunger-relief organization working to end food poverty throughout the five boroughs. As the city’s hub for integrated food poverty assistance, the Food Bank tackles the hunger issue on three fronts — food distribution, income support and nutrition education — all strategically guided by its research. Through its network of approximately 1,000 community-based member programs citywide, the Food Bank helps provide 400,000 free meals a day for New Yorkers in need. The Food Bank’s hands-on nutrition education program in the public schools reaches thousands of children, teens and adults. Income support services including food stamps, free tax assistance for the working poor and the Earned Income Tax Credit put millions of dollars back in the pockets of low-income New Yorkers, helping them to achieve greater dignity and independence. Learn how you can help at .
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For Details, Contact: Scott Lakefield
WOR News/Talk Radio 710 HD
Phone: 212.642.4523
FAX: 212.642-4486
Email: slakefield@
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