SUNY Erie



VISUAL COMMUNICATIONS TECHNOLOGY GRAPHIC ARTS/PRINTING

COURSE OUTLINE/SYLLABUS

A. Unit Code/Course Title: GA 130 Publish with QuarkXPress

B. Curriculum/Program: Visual Communications/Graphic Arts–Printing

C. Catalog Description: The theory and hands-on operation of a page assembly program including basic and advanced functions will be covered using QuarkXPress. The concepts of copyright laws, print trade laws, and page anatomy will be included as well as the basics of newsletter design. The course objective will be to write, design and execute a multi-colored newsletter layout with multiple columns using QuarkXPress that can output to a PostScript device and be included in a portfolio.

Prerequisites: Macintosh computer experience.

F (S)

D. Duration of Instruction: 4 hour lecture/lab; 1 class meeting per week; 15 weeks

E. Credit Hours: 3.0 Credit Hours (1-4-3)

F. Suggested Texts/Supplies: 1. The current Quark text in the bookstore

2. Other optional texts may be recommended

G. Course Outcomes:

At the end of the course the student will be able to:

1.Understand and interact with the basics of the QuarkXPress interface as a print industry tool for page assembly:

Open/quit/print from the program Execute page set-ups to create documents and templates

Identify/use components of the interface Save work to designated areas

Apply preferences Identify page anatomy elements related to multipage documents

Apply professional typographic techniques Relate copyright laws to printing

2.Demonstrate efficiency in the following page-assembly techniques using an instructional tutorial which requires:

Manipulating text, picture boxes and rules

Keyboarding and editing text

Importing and modifying text and graphics

Manipulating specialized palettes

Utilizing advanced menu commands to produce effects for style sheets, blends, frames, runarounds etc.

3. Measure in points and picas to accurately set up a page layout as a template or document for a double-sided,

multi-colored newsletter.

4. Recognize the basic components of a newsletter and be able to apply basic principles of newsletter construction.

5. Apply professional typography principles to render a pleasing layout for a newsletter.

6. Identify the basic components and anatomy of page elements as they relate to multi-page documents.

7. Understand Copyright laws as they apply to the graphic arts printing industry.

8. Select a topic, write, design and construct a newsletter applying specified special effects using QuarkXPress.

9. Output completed newsletter as a digital color page proof to be mounted for inclusion into a portfolio.

H. Program Competencies:

1. Understand and apply a variety of measurement systems including points and picas to a diversity of job

specifications/products in the graphics industry and apply correct mathematical processes to specific

procedures. (objectives 3 and 8)

2. Identify basic design principles and the historical influence on graphic design including the fundamentals of

typography as they relate to print media for a variety of products and page formats including single/double-sided pages, folds, columns, single and multiple page as well as color layouts. (objective 4, 5 and 8)

3. Apply related techniques such as markup specifications, principles of layout, copyfitting, the understanding of paper, page anatomy, copyright laws and proofreading when applicable to the publishing and printing

process. (objectives 6 and 7)

4. Gain competency in operation of a computer including related input and output devices as well as a variety of

current versions of industry-related software for design, page assembly, photo/image manipulation, proofing,

and HTML web publishing. (objectives 1 and 2)

5. Produce mock-ups and color proofs with proper imposition, pagination and directions for single and multiple pages and colors as well as separations. (objectives 8 and 9)

6. Present and describe how to produce a variety of typical products in the printing industry that reflect skills in the areas of electronic publishing, design, imaging and/or output. (objective 9)

I. SUNY General Education Ten Knowledge Areas:

Mathematics; Natural Science; Social Science; The Arts; Basic Communication

J. ECC Graduate Learning Outcomes:

Per Catalog list:

1. To listen and speak effectively (objectives 8 and 9)

2. To read critically (objectives 1, 2, 6, 7 and 8)

3. To write correctly and effectively (objectives 7 and 8)

4. To apply appropriate mathematical procedures and quantitative methods (objectives 3, 4 and 8)

5. To operate a computer (objectives 1, 2, 3, 5, 8 and 9)

K. Assessment of Student Learning:

The final grade is based on a cumulative average of the following (note: %s are approximate):

Assigned lab projects (10%) Midterm Project (30%)

Homework assignments/Attendance (10%) Final exam (10%)

Mid-term (10%) Final project (30%).

There is no provision for extra credit. Late assignments will not be accepted.

Attendance and participation are critical to learning and understanding course material. Also, there is value in the interchange of ideas among the group. Two or more absences will have a significant bearing on your final grade and may result in failure. Class and group participation which amount to approximately 30% of the grade may virtually disappear.

If you have a physical or mental impairment which will impact your ability to participate in this class, you are encouraged to contact the Disabled Student Services office as soon as possible. The counselor will provide you with information, which you will share with your instructors and will allow appropriate course adjustments to be made. South Counselor: Fran Moyer Rm. 5211 716.851.1933

L. Related Library Projects: None—recommendation to use library resources for research of topic

M. Topical Outline* Instructional Periods:

1. Orientation: introduction, outline, policies, assignments, lab procedures, 1 week

supplies, midterm and final project (select a topic), quizzes and exams (Midterm and Final dates)

LAB: Career goal discussion; computer, software and equipment overview; equipment identification; log-in

2. Finder/QuarkXPress Interface Basics 1 week

A. Review points/picas; mark-up; how to complete a rough; EM/EN spaces

B. Finder interface; dock; file management and lab folder set up (Newsletter/Lab Projects); software launching

C. View components of the interface: Preferences (local vs global), window, menus, palettes etc.

D. Use File>New for a basic page set-up/layout

E. Experiment and work with tools: Item; Content; Zoom; Rotation etc. make text w/Jabber and picture boxes;

kerning, leading, etc.

F. Introduce proofing: Utilities>Spell Check + Usage; Edit>Find/Change

G. Proof/save/print/hand-in procedures

LAB: Students will complete a lab exercise using all the tools in the Quark tool palette

* Depending on topic, the proportion of theory to lab hours may vary

3. Color Management 1 week

A. Review basic interface and tools

B. Introduce color calibration/management; spot vs CMYK, working with and setting up the Color palette

C. Keyboard/edit/import text into various page sizes and columns; input text; text inset (boxes/screens)

D. Introduce linking and unlinking text into columns; Item>Duplicate; Style>Formats for auto indents, Drop Caps

E. Work with box shapes: framing, drop shadows, grouping, front/back and guides

F. Work with Bezier vs Freehand tools

G. Demonstrate alternative keyboard symbols; set up Keyboard Viewer (Apple>Sys Pref>Internat’l>Input>Show..)

LAB: Complete lab exercise using text, graphic and lines; sign up for Newsletter project topic

4. Page Management 1 week

A. Review color management; working with textboxes and box shapes

B. Identify elements that are used to build L + R and master pages; work with and set up Page Layout palette

C. Demonstrate how to change margins/columns using Page>Display

D. Introduce automatic page numbering

E. Discuss typographic rules for indenting or extra spacing between paragraphs; Style>Formats

F. Use Utilities>Check Spelling, Edit>Find/Change and View>Show Invisibles for quality control

G. Introduce the Library palette

LAB: Complete Sampler page exercises for credit

5. Page Anatomy and Geometry (Grid layout) 1 week

A. Review L + R and master pages; Page Layout palette

B. Identify anatomy elements that comprise page layouts and page design relating to newsletters

C. Introduce style sheets for identifying, formatting and unifying elements used in electronic layout

D. Introduce grids as layout features for multi-page documents

E. Discuss the use of templates as production efficient tools for multi-page layouts

F. Introduce Suitcase (Fontbook) for viewing, selecting and activating fonts

G. Introduce the Nameplate vs Masthead and its components as the initial design feature for a newsletter

LAB: Students will create a multi-column newsletter template for their newsletter project

Students will construct a style sheet for use in their newsletter

Students will create a rough of a nameplate for the newsletter; select color model

6. Newsletter Background 1 week

A. Review page anatomy elements; style sheets; grid layout; templates; review for midterm

B. Discuss and introduce background, components and terminology of newsletters

C. Discuss the 3 levels of newsletter design and production; effects on time and cost

D. Present several features of good newsletter design: know the target audience, planning, white space,

scholar’s column etc. (PP presentation)

E. Demo construction of a rough with color and required specifications

LAB: Continue working on a 2 page grid Template with nameplate for the newsletter

Write and input main background article for newsletter project in Microsoft Word

Students will work on constructing roughs for midterm

7. Midterm exam 1 week

A. Students will complete a written midterm exam

B. Review basics of newsletter background, design, terminology

LAB: Students will complete the required rough for their newsletter project with color and all specifications

8. Rules for good typographic control 1 week

A. Review midterm exam; discuss roughs; review newsletter design, background, components etc.

B. Explore aspects of responsibility toward clients and customer satisfaction (service and product)

C. Introduce legibility issues and research for creating good typography

D. Discuss typographic rules (fonts, indenting, H+J”s, etc.) as they relate to text production

E. Introduce paragraph design using indents, space before/after etc.; Style>Formats for creating efficient

typography; the relationship of hard vs soft returns; discretionary hyphens

LAB: Students will complete the Creative Paragraphs exercise

Students will work on completing newsletter; check for application of typographic rules and issues

9. Copyrights and the graphic designer

A. Introduce the background of copyrights and discuss why copyright laws are important

B. Provide a legal expert to provide a unique perspective on copyright issues

C. Introduce copyright terminology and definitions

D. Introduce headline specification, construction and design

E. Discuss the importance of headline writing; Do’s and Don’ts

F. Relate the forms and uses of bullets within text as decorative elements; rules for setting and acquisition

LAB: Students will complete a headline calligraphy exercise

Students will continue to complete the newsletter final project

10. Advanced Controls for Special Effects: Runarounds 1 week

A. Review copyright laws and terminology

B. Introduce Printing Trade Customs and how they relate to Copyright laws

C. Discuss advanced typographic controls for text control: Horizontal/Vertical Scale, Runarounds,

Baseline Shift, Item>Modify>Text etc.

D. Demo how some controls will affect text formatting: horizontal/vertical scale, baseline shift etc.

E. Introduce runaround controls and manipulation

LAB: Students will complete a runaround review exercise

Students will continue to work on creating. proofing (Audry Bard), special effects for newsletter

11. Advanced Controls for Special Effects: Tabbing 1 week

A. Review printing trade customs and runarounds

B. Introduce the function of tabs and purposes

C. Demo how to insert/remove tabs using Style>Tabs

LAB: Students will complete a tab review exercise

Students will complete an advance tab exercise

Students will compose and include an element using tabulation features into the newsletter

12. Newsletter Template Assessment 1 week

A. Students will complete a Newsletter Template lab tutorial

LAB: Students will compose final elements and special effects for the newsletter final

13. Preflighting for Quality Output: Color Proof and Separations 1 week

A. Introduce the aspect of preflighting for quality control

B. Discuss the importance of Utilities>Usage>Fonts/Graphics to check font and graphic usage

C. Discuss the importance of File>Collect for Output to preflighting; Collect for Output vs Report Only

D. Demo the procedure to output separations as proofs of color models

LAB: Students will output a Collect for Output copy of their final newsletter as Report Only

Students will output separations for the final newsletter project

14. Final project due 1 week

LAB: Students will complete, output and mount all components (rough, color proof, separations, and Report Only)

for the final newsletter project for inclusion into the portfolio

Instructor will post a rubric for grading

15. Final exam 1 week

A. Students will complete a written final exam

N. Course Outline/Syllabus Prepared by: Veronica Young, Professor

Office: Rm. 2101c Bldg 2

Tel: 851-1751 (Secretary) 851-1753 (Office)

email: youngv@ecc.edu

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