Www.demonstratingvalue.org
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Annie’s Farmers Market Performance Snapshot
Vendor turnover rate: [MM#4]
Vendor growth rate: [MM#4]
Proportion of regular* vendors: [MM#4]
Registered vendors: [MM#4]
Average number of vendors: [MM#4]
*Regular vendors attend the market most weeks.
The Market Numbers
Deficit/Surplus: [MM#1]
Revenue Growth: [MM#1]
Year Founded
Total annual customers: [CM#2]
Customers per market day: [CM#2]
Market days per year: [MM#2]
Manager names:
Average daily stall fee: [MM#2]
Photo: BC Association of Farmers’ Markets
CS#13
CS#18
CS#17
MM#1
Percentage of customers who agree or strongly agree the farmers’ market provides the following community benefits.
Describe and Interpret customer loyalty [CS#1] and shopping frequency [CS#2]
[CS#5]
Narrative about who attends the market
Customer Demographics
Customer Loyalty & Retention
[CS#4]
market
1/2
Market Mission/Vision:
• [MM#3]
Vendor Attraction & Retention
VS#4
VS#9
VS#3
[MM#3, and interpretation of conclusions from graph above.]
[CS#3]
Description and interpretation of [CS#9]
[VS#11]
.
Narrative about what vendors get out of the market based on:
[VS#5] [VS#6] [VS#12]
[MM#9]
What does the Farmers’ Market add to Vendor Businesses
2/2
Farmers’ Market Vendors Attract Dedicated Customers
Annie’s Farmers Market Performance Snapshot
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