Para 1
While Starbucks has increased its U.S. outlets from 1,000 in 1997 to almost 7,000 in 2010, independents have increased from 7,000 to 11,000. Reasons why the independents thrive in spite of competition include forced operational improvements in the independents, more links with the local community and improved customer service. Discussion Starter: The case talks about Starbucks’ retrenchment ... ................
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