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He walks into a store and buys Belgian chocolates because his friend once mentioned that they are the best in the world. This is an example of how consumers respond to _____. A) brand strategy . B) country-of-origin effect. C) quality. D) fitting the product to the culture. E) price. Answer: B. Explanation: Increasingly, customers apply what is known as the country-of-origin effect in their ... ................
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