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Tobacco Session - ICCR Spring 2020 ConferenceTuesday, March 3 12:00 – 1:00 PMObjectives: To learn how the most popular on-demand streaming services handle film/TV ratings, content disclosure and parental controls – with a special focus on tobacco imagery, and learn about upcoming investor sign-on letters these streaming services’ parent companies - Apple, Amazon, Disney and Netflix.To learn the latest on vaping products and public policy. What can investors do in response? Are there other companies besides the tobacco manufacturers to engage?12:00 ? Welcome12:05 ?“What is Hollywood Hiding?” ?Jono Polansky, Advisor, Smokefree Movies Campaign, University of California San Francisco Center for Tobacco Control Research and Education. Q&A. ?12:30 ?“Vaping, Emerging Tobacco Products and Public Policy” Ashley Thomas, Senior Manager, Community and Youth Engagement and Maham Akbar, Senior Manager of Public Policy, Truth Initiative. Q&A. ? 12:55 ?Wrap-upBackground (All short reads)“Media giants sandbag Senators on child safety data” “What vape products are still allowed under the new federal e-cigarette policy?”“Study highlights importance of strong, local flavored tobacco policies, as federal regulation falls short”“New study raises concern that youth vaping nicotine may reverse declines in other drug use” “New Truth Initiative study finds Juul use doubled in one year as tobacco and nicotine use among youth reaches highest level in decades”“What are Puff Bars?” on Shareholder InitiativesTwo shareholder proposals were filed at Altria this proxy season. They are posted on the ICCR Shareholder Exchange.Discouraging Nicotine Use Among YouthLobbying Expenditures DisclosureComing soon -- Investor sign-on letters to Apple, Amazon, Disney and Netflix, which will ask for disclosure of how much of their streaming entertainment programming contained tobacco imagery and how many children saw this content. The letter will ask for safeguards, for existing films and shows with tobacco and nicotine imagery, and to reserve future tobacco imagery for R-rated films and TV-MA (Mature Audience) programming, which would end tobacco promotion in youth-rated entertainment.Philip Morris International published a report in December 2019 assessing PMI’s adherence to its responsible marketing practices, in response to a shareholder proposal filed by ICCR members. PMI issued “new guidance making it clear that we will no longer engage with anyone for the purpose of generating social media posts about our products.” PMI also stated that it would include concerns regarding youth sales and marketing in its annual integrated risk assessment. Further, the company promised to use digital tools to monitor digital marketing activities and it drafted a comprehensive Marketing Code governing the sales and marketing of all its products. ................
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