PDF Web Strategy Planning Template 2017 updated2

Web Strategy

Search

GOOGLE

Back Links

Blogs News Websites Guest Blog Posts Testimonials Speaker Bios Expert Articles Industry Partners Blog Directories News Releases Aff iliates Awards Galleries Infographics Events Reddit StumbleUpon Digg Joint Ventures (JVs)

SEO

SEM

Organic Searches Google Adwords

Mobile & Tablet Friendly Site

WEBSITE

Landing Pages

YouTube Email Marketing WebiVnianres

Pinterest Instagram

Blog

SOCIAL MEDIA & CONTENT

MARKETING

Facebook LinkedIn Google + Twitter

Podcasts

Apps

Outcomes

PURCHASE Buy Upsell CReonetiwnuity

ENQUIRE Contact Us Form Phone / Book an Appointment Email Us

CONNECT Subscribe to Email Newsletter Marketing Funnel / Email Autoresponder Webinars / Facebook Live Connect on Social Media

FREE DOWNLOAD Flagship Content Lead Magnet

E-books Templates

Free Download at .au/web-strategy-planning-template Bluewire Media .au @Bluewire_Media David Meerman Scott @dmscott

? 2017 by Bluewire Media and David Meerman Scott v9.1 Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Please feel free to make this template your own. You can co-brand, re-brand, edit, build upon it and even use it commercially.

Web Strategy Planning Template

WHO WHAT WHY WHERE HOW WHEN

Buyer Persona

1:

Description Who is this person?

Problems you solve for this buyer? Why are they buying from you? Actions you'd like them to take: Purchase Enquire

Connect

Download How are you remarkable?

Proof Guarantees, testimonials, press etc. Where are they? Google, blogs, Facebook, Twitter etc. Who do they trust?

Content is King (Strategy) What will you publish?

Keywords buyers type into Google. Marketing is Queen (Tactics) Blog, Twitter, YouTube, email, newsletter, e-books, Facebook, podcasts etc.

Things to do this week:

... thismonth:

... this quarter:

... this year:

COMPANY: PRODUCT/SERVICE:

2:

SCORECARD

No. of Purchases: No. of Enquiries: No. of Connections: No. of Downloads:

GOAL

RESULT

Free Download at .au/web-strategy-planning-template Bluewire Media .au @Bluewire_Media David Meerman Scott @dmscott

? 2017 by Bluewire Media and David Meerman Scott v9.1 Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Please feel free to make this template your own. You can co-brand, re-brand, edit, build upon it and even use it commercially.

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