Mahmoud A



Mahmoud A. M. Braima, Ph. D.

492 Wingate Drive

Baton Rouge, LA 70815

(225) 273-9337 (Home) (225) 771-5790 (Office)

Fax (225) 771-4943

E-mail: mahmoud_braima@subr.edu

EDUCATION

1993 Doctor of Philosophy in Journalism

Southern Illinois University

Carbondale, IL 62901

Dissertation: A Cognitive Model of Communication Processes and Acceptance of People with AIDS: Recognizing the Legal, Social and Medical Rights of People Infected with HIV.

1985 Master of Arts in Journalism

Murray State University

Murray, KY 42071

Theses: The Development of the New International Information Order and Preservation of Cultural Identity.

1982 Bachelor of Arts in Mass Communication - Journalism

King Saud University

Riyadh, Kingdom of Saudi Arabia

PROFESSIONAL DEVELOPMENT

2016 – JUST THE FACTS: A boot camp on accountability journalism. Presented by the Manship School of Mass Communication at Louisiana State University and the American Press Institute. Saturday, March 12, 2016.

2012 – Completed the World Association of Newspaper and News Publishers (WAN IFRA) Newsplex Summer Seminar in Convergent Journalism, University of South Carolina, Columbia, SC.

2010 – Attended the Adobe Dreamweaver CS4 Website Development Training Course in preparation to developing and teaching convergent journalism.

2010 – Attended the Adobe Dreamweaver CS4: Advanced Application Development Training Course in preparation to developing and teaching convergent journalism.

2009 – 2012 Completed several online courses in Website Development including CSS and XHTML, HTML, PHP and MySQL.

2007 – Attended the Scripps Howard Academic Leadership Academy, The Manship School of Mass Communication at Louisiana State University.

PROFESSIONAL EXPERICENCE

2013 – Present Publisher and Executive Editor ;

An African centered daily online newspaper

Jan. – May 2013 Interim Director of Planning, Assessment and Institutional Research

Southern University and A&M College

Baton Rouge, Louisiana

1997 – 2000 Assessment Coordinator, Southern University and A&M College, Baton Rouge, Louisiana

1993 - 1996 Assessment Coordinator, Philander Smith College, Little Rock, Arkansas

1986 – 1987 Graphic Artist creating print advertising, Universal Concepts International, Murray, Kentucky

1980 1983 Al Yamama (magazine) Riyadh, Saudi Arabia (editorial writing)

1979 – 1982 Rissalt al Jamia (newspaper), Riyadh, Saudi Arabia (reporting and photojournalism)

TEACHING EXPERIENCE

Teaching Currently teaching publication design using QuarkXPress and online newspaper design using Drupal as a Content Management System (CMS)

2019 To Present Professor/Chair of the Department of Mass Communication Southern University and A&M College

Baton Rouge, LA 70813

2015 - 2019 Cleo Fields Endowed Professor in Mass Communication

Department of Mass Communication

Southern University and A&M College

Baton Rouge, LA 70813

2013 – 2015 Professor/Chair of the Department of Mass Communication Southern University and A&M College

Baton Rouge, LA 70813

Aug – Dec 2013 Interim Chair of the Department of English, World Languages, History and Mass Communication

Southern University and A&M College

Baton Rouge, LA 70813

2005 – 2013 Professor/Chair of the Department of Mass Communication Southern University and A&M College

Baton Rouge, LA 70813

2003 – 2005 Professor/Graduate Director of Mass Communication

Southern University and A&M College

Baton Rouge, LA 70813

2000 – 2003 Associate Professor

Southern University and A&M College

Baton Rouge, LA 70813

1993 – 1997 Assistant Professor

Philander Smith College

Little Rock, AR 72202

1989 – 1992 Graduate Assistant, Teaching Assistant and Teacher of Record

School of Journalism

Southern Illinois University

Carbondale, IL 62901

1988 – 1989 Teacher of Record

School of Social Work (Black American Studies Program)

Southern Illinois University

Carbondale, IL 62901

1987 – 1988 Substitute Teacher

Memphis City Schools System

Memphis, TN

1984 – 1985 Graduate Assistant

Department of Journalism & Radio-TV

Murray State University

Murray, KY 42071

SERVICE

University Service

1997 – Present Southern University and A&M College

Baton Rouge, LA 70813

• University Tenure & Promotion Committee, 2020

• College of Arts and Humanities Curriculum Committee, 2019

• University Curriculum Committee

• Chair of the Educational and Undergraduate Programs TASK FORCE 3B for SACS Accreditation, 2010

• Membership in the Institutional Effectiveness Committee for SACS Accreditation, 2010

• College of Arts Retention, Tenure and Promotion Committee

• Membership in departmental committees

• Member of University Retention Committee

• 2004-2006 University Catalog Committee

• Chair, Institutional Effectiveness Committee for SACS Accreditation, 2000

• Chair, SACS Self-Study Manual Committee

• Member of the SACS self-study Readiness Survey Team

• Chair, University Assessment Committee

• Developed several surveys for Southern University

1993 – 1997 Philander Smith College

Little Rock, AR 72202

Served on several committees including Human Subjects Committee, Retention Committee, Dean’s Council, President’s Directors Cabinet, Assessment Committee, Search Committees, member of the Steering Committee for the North Central Association of Colleges and Schools accreditation self-study team, and Chair of the Criterion 3 Committee for the self-study team.

1988 – 1993 Southern Illinois University

Carbondale IL 62901

• Member of the Black Graduate Student Association, Journalism Graduate Student Association, African Student Association

• President of Journalism Graduate Student Association

• Vice President of the African Student Association

Professional Service

1993 – Present National Service

• Moderated sessions for the Midwest Association for Public Opinion Research

• Reviewed papers for Communication Theory and Methodology (CTM), and Minorities and Communication of the Association for Education in Journalism and Mass Communication

• Member of the North Central Association/Creating Opportunities for Excellence (NCA/COE)site visiting team which evaluated Brinkley High School in the Brinkley School District, March 12 – 13, 1996, Brinkley, AR

Braima, Mahmoud A. M., A panelist in “Partner in Global Communication,” in a symposium to explore the response of higher education to the emerging information age “Communication: Shaping a Global Society,” hosted by the School of Journalism, Broadcasting Service, Department of Cinema & Photography, and Department of Radio-Television, Southern Illinois University at Carbondale, March 1993.

Public Service

Human Rights Advocacy, Starting 2003 to Present: As President of Darfur Association, member of the Board of Directors of the SaveDarfur Coalition (currently United to End Genocide), and member of the Board of Directors of Voices for Sudan, participated in numerous human rights activities across the world. A sample of these activities in clued the following:

• Consultant/Advisor, Toward Peace with Justice in Darfur: A Framework for Accountability, Authored by The California International Law Center at King Hall, University of California, Davis, School of Law; and The Robert F. Kennedy Center for Justice and Human Rights, March 1, 2011

• Panelist, “The Way Forward in Darfur and South Sudan: A Pittsburgh Summit,” held by the Pittsburgh Darfur Emergency Coalition, Pittsburgh, PA, March 19-12, 2010.

• Panelist, “Sudanese Women on Peace Agenda in Darfur Panel Discussion: A Step Forward on the Darfuri Women’s Road to Peace,” organized by Femmes Africa Solidarite’, Geneva, Switzerland, March 24-29, 2009, at the United Nations Human Rights Commission Annual Conference.

• A radio interview with the Voice of America, Geneva, Switzerland, March 28, 2009, at the United Nations Human Rights Commission Annual Conference.

• Press Conference at the United Nations, New York, NY, August 1, 2008.

• Speaker at the annual National Student Week of Action, the Tulane branch of Amnesty International, New Orleans, Louisiana, March 16, 2007.

• Speaker at the “The Children of Darfur Photo Tour to New Orleans,” organized by the Amnesty International of New Orleans, Louisiana, April 10-20, 2008.

Braima, Mahmoud, “Accepting People Living with AIDS.” Presented at a Seminar on AIDS Awareness, Department of Veterans Affairs Medical Center, Little Rock, Arkansas, October 1995.

Elliott, William, Braima (Mahmoud), Mahmoud A., Sothirajah, Jayanthi, with Camphor, Trumier, “Accepting People with AIDS: Factors Influencing a Rural Public.” Applied Communications Research, Epidemiology and Evaluation Branch of the National AIDS Information and Education, Centers for Disease Control, Atlanta, Georgia, 1991.

Braima, Mahmoud, “After 9/11: Issues and Meanings – A Seminar,” A discussion at the Unitarian Church of Baton Rouge, January 16, 2002.

Member of the Council for Exceptional Children, Philander Smith College, 1993-1994.

RESEARCH

Grantsmanship

Pending: Thematic Content Analysis of Newspapers. A research grant valued at $15,000.00. The National Endowment for the Humanities.

Pending: Educational Enhancement Grant with the Louisiana BoR valued at $477590.00

Academic Program Quality Enhancement Grant by Title III

Grant Total: $734,294 Grant Period: October 2007 – September 2010

The 2004 Presidential Fall Campaign: Comparing Political Participation among African Americans and Caucasians. Funded by the Forum on Race and Media, Manship School of Mass Communication, Louisiana State University, Baton Rouge, Louisiana, 2004.

Grant Total: $5,000 Grant Period: May 31, 2004 – May 31, 2005

The 2004 Presidential Fall Campaign Press Coverage: A Content Analysis. Funded by the Chancellor’s Faculty Research Start-Up Grants, Southern University and A&M College, Baton Rouge, LA.

Grant Total: $2,610 Grant Period: Feb. 2004 – Feb. 2005

The Presidential Fall Campaign ’96: Research Project. Funded by the President’s Mini Grant, Philander Smith College, Little Rock, AR

Grant Total: $500.00 Grant Period: Sept. 1996 – Nov. 1996

Co-writer (1993). “The SSI Outreach Demonstration Program.” Funded by the U.S. Department of Health and Human Services, Social Security Administration.

Grant Total: $100,000.00 Grant Period: Sept. 1994 – June ‘95

Refereed Publications

Johnson, Thomas, Braima, Mahmoud, and Sothirajah, Jayanthi, (2001). “The Press and the Not-So-Mean Streets: The Relative Influence of the News Media on Public knowledge of Crime Rates,” The New Jersey Journal of Communication, 9 (2): 182-202.

Johnson, Thomas, Braima, Mahmoud, and Sothirajah, Jayanthi, (2000). “Measure for Measure: The Relationship between Different Broadcast Types, Formats and Measures and Political Attitudes,” Journal of Broadcasting and Electronic Media, 44 (1): 43-61.

Johnson, Thomas J., Braima, Mahmoud and Sothirajah, Jayanthi, (1999). “Doing the Traditional Media Sidestep: Comparing the Effects of the Internet and Other Nontraditional Media with Traditional Media in the 1996 Presidential Campaign,” Journalism & Mass Communication Quarterly, 76 (1): 99-123.

Wanta, Wayne, and Braima (Mahmoud), Mahmoud A., (1991). “Factors Affecting Media Agenda-Setting: An Exploratory Study,” Ecquid, 12 (1): 32-45.

Abstracts

Braima, Mahmoud A. M, “The Uses and Gratification of the Internet among African-American College Students.” Association for Education in Journalism and Mass Communication News, July 2001.

Braima, Mahmoud, Johnson, Thomas, and Sothirajah, Jayanthi, “An Efficacy Model of

Electoral Campaigns: The 1996 Presidential Election.” Association for Education in Journalism and Mass Communication News, July 1999.

Braima, Mahmoud, Johnson, Thomas, and Sothirajah, Jayanthi, “A Path Model Examining the Influence of the Media on Fear of Crime and Protective Acts.” Association for Education in Journalism and Mass Communication News, July 1998.

Braima, Mahmoud, Sothirajah, Jayanthi, and Johnson, Thomas, “A Comparative Assessment of the Effects of Exposure to Media Reports and Political Ads on Voter Learning and Voting Intention.” Association for Education in Journalism and Mass Communication News, July 1996.

Johnson, Thomas, Sothirajah, Jayanthi, and Braima, Mahmoud, “The Press and the Not-So-Mean Streets: The Relative Influence of the Media on Public Knowledge of Crime Rates.” Association for Education in Journalism and Mass Communication News, July 1996.

Braima, Mahmoud, “A Cognitive Model of Communication Processes and Acceptance of People with AIDS.” Association for Education in Journalism and Mass Communication News, July 1993.

Wanta, Wayne, and Braima (Mahmoud), Mahmoud A., “Obstacles to Media Agenda-Setting.” Association for Education in Journalism and Mass Communication News, July 1990.

Refereed Papers and Presentations

Braima, Mahmoud A. M. “What’s Wrong With This “Representative Picture? African-American Perspectives on the Portrayals of Blacks in Television News.” Paper Presented to the Broadcast Education Association Annual Convention, Las Vegas, Nevada, April 7 – 10, 2018.

Braima, Mahmoud A. M., “The Impact of Political Communication on Voters’ Choices: The 2008 Presidential Campaign and African-American College Students.” Presented at the Annual Convention of the Broadcast Education Association Las Vegas, Nevada, April 17 – 20, 2016.

Braima, Mahmoud A. M., “Public Relations as a Key Tool for an Efficient and Effective Government: The Role of Public Relations in the Obama Administration.” Presented at the Biannual Conference of the East African Public Relation Association in Kampala, Uganda March 20-23, 2013.

Braima, Mahmoud A. M. & Cowans, Rondrek, “A Model of the Effects of Exposure and Attention of the 2008 Presidential Election Campaign on African-American College Students.” Presented to the National Association of African American Studies 20th Annual National Conference, Baton Rouge, Louisiana February 2011.

Braima, Mahmoud A. M., “The Influence of Television News Coverage of President Barack Obama on Viewers’ Political Realities.” Presented to the Broadcast Education Association Annual Conference, Los Vegas, Nevada, April 2011.

Braima, Mahmoud A. M., and Feng, Yun, “Black College Students’ Perceptions of the Serial Snipers.” Presented to the Midwest Association for Public Opinion Research Annual Conference, Chicago, Illinois, November 2003.

Braima, Mahmoud A. M., “The Uses and Gratification of the Internet among African-American College Students.” Presented to the Communication and Minorities Division of the Association for Education in Journalism and Mass Communication Annual Conference, Washington, DC, August 2001.

Braima, Mahmoud, Johnson, Thomas, and Sothirajah, Jayanthi, “An Effect Model of

Political News and Political Advertising: The 1996 Presidential Election.” Presented to the Communication Theory and Methodology Division of the Association for Education in Journalism and Mass Communication Annual Conference, Phoenix, Arizona, August 9-12, 2000.

Braima, Mahmoud, Johnson, Thomas, and Sothirajah, Jayanthi, “An Efficacy Model of

Electoral Campaigns: The 1996 Presidential Election.” Presented to the Communication Theory and Methodology Division of the Association for Education in Journalism and Mass Communication Annual Conference, New Orleans, LA, August 1999.

Johnson, Thomas, Braima, Mahmoud, and Sothirajah, Jayanthi, “Uses and Gratifications of Nontraditional Media in the 1996 Presidential Election.” Presented at the Annual

Conference of the Midwest Association for Public Opinion Research, Chicago, IL,

November 20-21, 1998.

Braima, Mahmoud, Johnson, Thomas, and Sothirajah, Jayanthi, “A Path Model Examining the Influence of the Media on Fear of Crime and Protective Acts.” Presented to the Communication Theory and Methodology Division of the Association for Education in Journalism and Mass Communication Annual Conference, Baltimore, MD, August 1998.

Johnson, Thomas, Braima, Mahmoud, and Sothirajah, Jayanthi, “Measure for Measure: The Relationship between Different Broadcast Types, Formats and Measures and Political Attitudes.” Presented at the Annual Conference of the Midwest Association for Public Opinion Research, Chicago, IL, November 22-23, 1997.

Braima, Mahmoud, “The Influence of Exposure to Media Reports and Political Advertisements on Candidate Image and Voting Probability.” Presented at the Annual Conference of the Midwest Association for Public Opinion Research, Chicago, IL, November 22-23, 1996.

Braima, Mahmoud, Panelist “Roundtable Discussion on African Politics,” Arkansas Political Science Association Twenty-Third Annual Meeting, Arkadelphia, AR, February 1996.

Braima, Mahmoud, Johnson, Thomas, and Sothirajah, Jayanthi, “Issues, Candidate Images and the Voting Probability.” Presented at the Annual Conference of the Midwest Association for Public Opinion Research, Chicago, IL, November 22-23, 1996.

Johnson, Thomas, Braima, Mahmoud, and Sothirajah, Jayanthi, “A Comparison of the Effects of “New” and Traditional Media Use on Political Knowledge and on Images of Clinton and Dole.” Presented at the Annual Conference of the Midwest Association for Public Opinion Research, Chicago, IL, November 22-23, 1996.

Braima, Mahmoud, Sothirajah, Jayanthi, and Johnson, Thomas, “A Comparative Assessment of the Effects of Exposure to Media Reports and Political Ads on Voter Learning and Voting Intention.” Presented to the Communication Theory and Methodology Division of the Association for Education in Journalism and Mass Communication Annual Conference, Anaheim, CA, August 1996. Top 3 Faculty Paper.

Johnson, Thomas, Sothirajah, Jayanthi, and Braima, Mahmoud, “The Press and the Not-So-Mean Streets: The Relative Influence of the Media on Public Knowledge of Crime Rates.” Presented to the Division of Mass Communication & Society of the Association for Education in Journalism and Mass Communication Annual Conference, Anaheim, CA, August 1996.

Braima, Mahmoud, Sothirajah, Jayanthi, “A Comparative Analysis of Measurement Effects of Television Reports and Political Advertising in Campaign ‘92.” Presented at the Midwest Association for Public Opinion Research Annual Conference, Chicago, IL, November 1995.

Braima, Mahmoud, Sothirajah, Jayanthi, “Perceptions of Crime and Protection Behaviors: The Role of the News Media.” Presented at the Midwest Association for Public Opinion Research Annual Conference, Chicago, IL, November 1995.

Williams, John, Johnson, Thomas, and Braima, Mahmoud, “Exploring Media Credibility: How the Public and Journalists Disagree on Professional Ethics, Freedom of the Press, and Role of the Press in our Democracy.” Presented at the Midwest Association for Public Opinion Research Annual Conference, Chicago, IL, November 1995.

Braima, Mahmoud A. M. “A New International Information Order in the New World Order: The Democratization of African Voices.” Presented to a Conference on Africa and the New World Order, University of Arkansas at Little Rock, March 10 - 12, 1994.

Braima, Mahmoud, and Sothirajah, Braima, “A Cognitive Model of Communication

Processes and Effects: The Role of the Media in the 1992 Presidential Election.”

Presented at the Midwest Association for Public Opinion Research Annual Conference, Chicago, IL, November 1993.

Braima, Mahmoud, “A Cognitive Model of Communication Processes and Acceptance of People with AIDS.” Presented to the Communication Theory & Methodology Division of the Association for Education in Journalism and Mass Communication Annual Conference, Kansas City, Missouri, August 1993.

Braima, (Mahmoud), Mahmoud A., and Sothirajah, Jayanthi, “Gratification Needs of Newspaper Readers in a Rural Market.” Presented at the Midwest Association for Public Opinion Research Annual Conference, Chicago, IL, November 1991.

Elliott, William, Braima (Mahmoud), Mahmoud A., Sothirajah, Jayanthi, with Camphor, Trumier, “HIV/AIDS Knowledge and Acceptance: Media Influences.” Presented at the Midwest Association for Public Opinion Research Annual Conference, Chicago, IL, November 1991.

Elliott, William, Braima (Mahmoud), Mahmoud A., Sothirajah, Jayanthi, with Camphor, Trumier, “Mass Media and the Third Epidemic: AIDS Knowledge and Acceptance in a Rural Area.” Presented to the Communication Theory & Methodology Division of the Association for Education in Journalism and Mass Communication Annual Conference, Boston, MA, August 1991.

Elliott, William, Braima (Mahmoud), Mahmoud A., Sothirajah, Jayanthi, with Camphor, Trumier, “HIV/AIDS Knowledge and Acceptance: Media Inflences.” Presented at the Midwest Association for Public Opinion Research Annual Conference, Chicago, IL, November 1991.

Johnson, Thomas, with Braima (Mahmoud), Mahmoud A., and Sothirajah, Jayanthi, “Why People Use the Media During the Pre-primary Stage of Presidential Elections.” Presented at the Midwest Association for Public Opinion Research Annual Conference, Chicago, IL, November 1990.

Wanta, Wayne, and Braima (Mahmoud), Mahmoud A., “Obstacles to Media Agenda-Setting.” Presented to the Division of Mass Communication & Society of the Association for Education in Journalism and Mass Communication Annual Conference, Anaheim, CA, August 1990.

Research Interests

Mass Communication Theory and effects Behavioral Research Methods

Newspaper Design and Information Graphics News Editorial

International News/Development Issues Political Communication

AWARDS

2020 Convergent Media course was name the Best Design of an Online Course on Moodle at Southern University and A&M College.

2013 Certificate of Recognition of being awarded the Cleo Fields Endowed Professorship in Mass Communication, Southern University and A&M College, Baton Rouge, LA 70813.

2008 Recognition For Outstanding Accomplishments and Continued Support, Presented by The Center For Social Research, Ronald E. McNair Scholar Program at Southern University and A&M College, Baton Rouge, LA 70813.

1996. A Top 3 Faculty Paper recognition, the 79th Annual Convention of the Association for Education in Journalism and Mass Communication, Communication Theory & Methodology Division, Anaheim, CA, August 10-13, 1996.

1994. Certificate of Appreciation for Outstanding Educational Service to Future Teachers of Exceptional Children, Philander Smith College, Little Rock, AR

Southern Illinois University

Carbondale, IL 62901

1992. Doctoral Dissertation Research Award

The Graduate School

1992. Graduate Fellow

The Graduate School

1992. Outstanding Graduate Student in Journalism Award

College of Communication and Media Arts

1992. Journalism Graduate Student Award

School of Journalism

1991 Journalism Graduate Student Award

School of Journalism

1989. Distinguished Service to the African Student Association

1989. Distinguished Service to the African Student Association

1979 – 1982 King Saud University

Riyadh, Kingdom of Saudi Arabia

Full scholarship toward Bachelor of Arts Degree

MEMBERSHIP IN PROFESSIONAL ORGANIZATIONS

Association for Education in Journalism and Mass Communication (AEJMC)

Broadcast Education Association (BEA)

American Association for Public Opinion Research (AAPOR)

REFERENCES

Available Upon Request

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