Army Public Affairs The Army Public Affairs Program

Army Regulation 360?1

Army Public Affairs

The Army Public Affairs Program

Headquarters Department of the Army Washington, DC 8 October 2020

UNCLASSIFIED

SUMMARY of CHANGE

AR 360?1 The Army Public Affairs Program This major revision, dated 8 October 2020-- o Updates Title 10, United States Code authorizations of public affairs (para 1?7). o Adds communication synchronization (para 1?12). o Updates category of fundraising authorized by AR 600?29 (para 3?1t). o Clarifies exhibits, loans, and explosives as Army informational exhibits with a clear distinction between museum

exhibitory (para 3?6). o Revises orientation flights guidance to ensure consistency with DoDI 4515.13 (para 5?13d). o Updates procedures to avoid the release of critical information during ongoing criminal investigations and crisis

communication (para 7?3). o Incorporates Army Directive 2018?05 (Army Flyovers for Public Affairs Missions) (para 7?34). o Introduces and defines social media and digital media roles functions (chap 8). o Adds definitions for propriety and public affairs products (glossary).

Headquarters Department of the Army Washington, DC 8 October 2020

*Army Regulation 360?1

Effective 8 November 2020 Army Public Affairs

The Army Public Affairs Program

History. This publication is a major revision.

Summary. This regulation provides guidelines for release of command and public information, including information released to the media, and community engagement programs intended for internal and external publics with interest in the U.S. Army. This revision also defines the staff relationship of the public affairs officer; identifies public affairs as an inherently governmental function; requires commanders to appoint a unit public affairs representative to any unit that is not supported by a designated public affairs officer; updates policies for Army musical support; and adds official and unofficial website publishing guidance.

Applicability. This regulation applies to the Regular Army, the Army National Guard/Army National Guard of the United States, and the U.S. Army Reserve, unless otherwise stated. It also applies to civilian employees of the Department of the Army. Overseas commanders are responsible for the conduct of public affairs activities within their commands and will be guided by the policies of the Department of the Army and the commanders of unified commands. In the event of a conflict, the policies of the unified command will govern.

Proponent and exception authority. The proponent of this regulation is the Chief of Public Affairs. The proponent has the authority to approve exceptions or waivers to this regulation that are consistent with controlling law and regulations. The proponent may delegate this approval authority, in writing, to a division chief within the proponent agency or its direct reporting unit or field operating agency, in the grade of colonel or the civilian equivalent. Activities may request a waiver to this regulation by providing justification that includes a full analysis of the expected benefits and must include formal review by the activity's senior legal officer. All waiver requests will be endorsed by the commander or senior leader of the requesting activity and forwarded

through their higher headquarters to the policy proponent. Refer to AR 25?30 for specific guidance.

Army internal control process. This regulation contains internal control provisions in accordance with AR 11?2 and identifies key internal controls that must be evaluated (see app).

Supplementation. Supplementation of this regulation and establishment of agency, command, and installation forms are prohibited without prior approval from the Chief of Public Affairs (SAPA?ZA), 1500 Army Pentagon, Washington, DC 20310?1500.

Suggested improvements. Users are invited to send comments or suggested improvements on DA Form 2028 (Recommended Changes to Publications and Blank Forms) directly to the Chief of Public Affairs (SAPA?ZA), 1500 Army Pentagon, Washington, DC 20310?1500.

Distribution. This regulation is available in electronic media only and is intended for the Regular Army, the Army National Guard/Army National Guard of the United States, and the U.S. Army Reserve.

Contents (Listed by paragraph and page number)

Chapter 1 Introduction, page 1 Purpose ? 1?1, page 1 References and forms ? 1?2, page 1 Explanation of abbreviations and terms ? 1?3, page 1 Responsibilities ? 1?4, page 1 Records management (recordkeeping) requirements ? 1?5, page 1 Overview ? 1?6, page 1 Principles of Information ? 1?7, page 2 Establishment of Chief of Public Affairs ? 1?8, page 2 Organization of the Office of the Chief of Public Affairs ? 1?9, page 2 Public affairs staff relationships ? 1?10, page 2

*This regulation supersedes AR 360-1, dated 25 May 2011. AD 2018-05 is rescinded upon publication of this revision.

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Contents--Continued

Authorization for direct communication ? 1?11, page 3 Commander's communication synchronization ? 1?12, page 3 Countering misinformation and disinformation ? 1?13, page 3

Chapter 2 Responsibilities, page 4 Headquarters, Department of the Army principal officials ? 2?1, page 4 Chief of Public Affairs ? 2?2, page 4 Deputy Chief of Staff, G?3/5/7 ? 2?3, page 5 Commanders of all echelons ? 2?4, page 5 Public affairs officers ? 2?5, page 7 Army personnel ? 2?6, page 8

Chapter 3 Policies, page 8 Public affairs restrictions, limitations, and other considerations ? 3?1, page 8 Use of unmanned aerial systems for public affairs activities ? 3?2, page 10 Visual information ? 3?3, page 10 Archiving visual information ? 3?4, page 11 Visual information products by Army agencies and commands ? 3?5, page 11 Exhibits, loans, explosives, and donations ? 3?6, page 12 Donation of obsolete or condemned combat equipment ? 3?7, page 13 Other policies with public affairs impact ? 3?8, page 14

Chapter 4 Organizations and Associations, page 14 General ? 4?1, page 14 Membership in organizations and associations ? 4?2, page 15 Liaison with organizations and associations ? 4?3, page 15 Support to national military association annual conferences ? 4?4, page 15 Activities involving contractors and military related organizations and associations ? 4?5, page 16 Business and industry organizations and associations ? 4?6, page 16

Chapter 5 Public Affairs Resourcing, page 17 Public affairs funding authority ? 5?1, page 17 Use of Army funds and other resources ? 5?2, page 17 Events or engagements qualifying for Army funding ? 5?3, page 18 Events or engagements qualifying for outside funding ? 5?4, page 18 Finance guidelines ? 5?5, page 18 Advertising for environmental hearing notices ? 5?6, page 19 Contracted services ? 5?7, page 19 Contracting for Army-Funded video and television production ? 5?8, page 19 Use of military transportation assets ? 5?9, page 19 Local media travel procedures and approvals ? 5?10, page 19 Nonlocal travel procedures and approvals for media ? 5?11, page 20 Special travel categories ? 5?12, page 20 Use of Army aircraft for nonmedia public affairs travel ? 5?13, page 20

Chapter 6 Media Coverage, page 21 Facilitating media visits ? 6?1, page 21 News media accreditation ? 6?2, page 21 Official discussions with the media ? 6?3, page 21 Unofficial discussions ? 6?4, page 21 Photographing and recording personnel in a hostile area ? 6?5, page 22

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Contents--Continued

Media coverage of equipment testing and evaluation ? 6?6, page 22 Media coverage of battle labs and advanced warfighting experiments ? 6?7, page 22

Chapter 7 Public Communication, page 22 Release of official information ? 7?1, page 22 Impartial and objective dissemination ? 7?2, page 22 Crisis communication ? 7?3, page 22 Personal privacy ? 7?4, page 22 Health information security ? 7?5, page 23 Authority to release information ? 7?6, page 23 Safeguarding information ? 7?7, page 24 Release of Army records ? 7?8, page 24 Missing in action or duty status whereabouts unknown ? 7?9, page 24 Military accidents ? 7?10, page 24 Release of accidents involving military personnel or equipment ? 7?11, page 25 Personnel under treatment in Army medical facilities ? 7?12, page 26 Personnel participating in alcohol and drug abuse control programs ? 7?13, page 26 U.S. Army Criminal Investigation Command personnel or activities ? 7?14, page 26 Release of criminal investigations ? 7?15, page 26 Coverage of courts-martial ? 7?16, page 26 Litigation and debarment cases ? 7?17, page 27 Inspector general activities ? 7?18, page 27 Release of information on units ? 7?19, page 27 Photographing military installations or equipment ? 7?20, page 29 Releases about foreign military personnel attending U.S. Army schools ? 7?21, page 29 Release of Army studies ? 7?22, page 30 Release of information by manufacturers, research organizations, educational institutions, and other commercial en-

tities holding Army contracts ? 7?23, page 30 Community outreach ? 7?24, page 30 Activities to support community outreach ? 7?25, page 30 Department of Defense-coordinated activities ? 7?26, page 30 Use of military assets for public affairs ? 7?27, page 31 Authorized Army musical, ceremonial, and troop asset support participation ? 7?28, page 31 Prohibited participation ? 7?29, page 32 Bands and other musical units ? 7?30, page 32 Ceremonial units ? 7?31, page 33 Color guards ? 7?32, page 33 Aerial activities ? 7?33, page 34 Criteria for Army aerial demonstrations ? 7?34, page 34 Qualifying air shows and other outdoor events ? 7?35, page 34 Public engagement programs and activities ? 7?36, page 36 Consultation with state and local officials ? 7?37, page 37 Significant days and observances for the Army ? 7?38, page 37 Open house ? 7?39, page 38 Support to state governor's inaugural activities ? 7?40, page 38 Joint Civilian Orientation Conference ? 7?41, page 38 Army support to non-U.S. Government authors and producers of documentaries and entertainment-oriented publica-

tions and audio and audiovisual products ? 7?42, page 38 Army support to disaster relief and civil disturbances ? 7?43, page 39 Clearance of speakers, speeches, and manuscripts ? 7?44, page 39 Writing style ? 7?45, page 42

Chapter 8 Digital Media Management and Publications, page 42 General social media guidance ? 8?1, page 42

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