nalta.org

Lasker created the catchy slogan for Lucky Strikes, "It's Toasted." When World War II began, he tried to foist a supposedly patriotic slogan on the American public, "Lucky Strike Green Has Gone To War." The campaign was a flop. It was a flimsy pretext that the green color used in the package had been requisitioned for the war effort. ................
................

In order to avoid copyright disputes, this page is only a partial summary.