HOW TO - Black Book
HOW TO
GROW A PROFITABLE USED LEASING PORTFOLIO
B L AC K B O O K W H I TE PA P E R
SEPTEMBER 2016
1
How to Grow a Profitable Used Leasing Portfolio
Black Book Lender Solutions White Paper
How to Grow a Profitable Used Leasing Portfolio
Once viewed as a way to drive a luxury vehicle at a lower monthly price, leasing today is an alternate form of financing available
on just about every car and truck at retail. Lease deals have exploded in popularity and have been a part of the fuel that has
helped the automotive industry lead the American economy ever since the recession.
Since 2008 especially, leasing as a finance option has grown by 76% according to Experian Automotive1. Leasing popularity
as a share of total sales has grown over this time, but it also means more three-year-old vehicles have come back into the market.
In fact, more than 3.1 million vehicles will return to the market by the end of this year alone, and this is expected to increase the
number of off-lease vehicles by 20% from the previous year2. Incentives have been on the rise to offset declining residual value
forecasts and thereby keep lease payment amounts low on new vehicle leases.
The following paper will help auto lenders identify when and where used leasing makes sense for a portfolio based on incentive
information, depreciation trends, residual forecast data, and how to leverage residual data to find profitable used lease
candidates, given a variety of vehicle collateral insight.
Popularity of Leasing
Besides luxury vehicles, leasing has become increasingly popular
for non-luxury vehicles as well. The top leased vehicles returning to
the market are popular cars by volume, such as the Toyota Camry,
Honda Civic, Honda Accord, Toyota Corolla, Honda CR-V, Ford
Escape, Nissan Altima, Ford Fusion, Lexus RX 350, and Toyota
RAV4. The aforementioned vehicles make up 28% of all leased
vehicles that will be returning to the marketplace.
That list is indicative of just how widespread interest in leasing has
become. The most popular vehicles to lease have been entry-level
CUVs, mid-size cars, compact cars, near-luxury/upscale vehicles,
and utilities of nearly every size.
2015 was a record year for new auto sales, with more than 17
million sold. Of these sales, about 85% were financed or leased.
Leasing has grown faster than financing. In 2016 Q1, there were
more than 31% of retail sales leased, a significant growth from two
years prior at 25%. Due to the high amount of financed and leased
vehicles, the total outstanding balance on car loans in the U.S. is
now more than $1 trillion dollars3.
September 2016
2
Used Leasing Trends
Even though new lease volume has increased substantially, used leasing remains small. Used leases, as a percentage of lease
market, have stayed relatively flat, 3.90% in Q1 2015 versus 3.98% in Q1 2016, according to Experian.
Used lease options are not only beneficial for consumers¡¯ wallets, but they also aid in retaining customers for the dealership and
the manufacturer. The loyalty rate for leasing is 71.5%, but only 60.6% for loans4. Now, dealerships like Toyota, Scion, and
Lexus are offering certified leases on used cars. Infiniti is rumored to also be working on a certified lease program, but has not
announced formal plans just yet. Ally Financial recently announced that they will be offering financing on used leases5.
How Used Leasing Impacts Remarketers & Dealers
When someone buys a vehicle, it¡¯s not known when the car comes back into the market as a trade-in. However, in a lease
scenario, the vehicle does come back on the maturity date. With the increase in new leasing, the supply of those late-model used
vehicles will continue to increase in the next few years. As that supply increases, used leasing offers another alternative to remarket
the vehicle. If done right, the used-car leasing portion of the market can expect to see moderate growth. With the amount of
used cars entering back into the market, any improvements that can be made to the used-car supply issue will be celebrated by
consumers and dealers alike.
3
How to Grow a Profitable Used Leasing Portfolio
Monthly Lease Payment
Calculation
NEW
$4,000
Rebates
$10,000
MSRP:
$35,000
$31,000
Capitalized
cost after
incentives
60% of MSRP
Retail Price
Highly
subvented
residual after
36 months
Residual
Subvented
finance charge
$52
Depreciation
Depreciation change
$278
New Monthly Lease Payment:
$330
Example A
USED
Markup
and CPO
costs
Wholesale
Price
$3,500
$17,500
Capitalized
cost:
$21,000
Retail Price
Finance
charge
$67
$9,100
Depreciation
$11,900
Residual after
36 months
Residual
Depreciation change
$253
Used Monthly Lease Payment:
$320
September 2016
Example A
At a high level, the following steps determine the
calculation of monthly lease payment amounts. The
majority of the monthly payment is due to the depreciation
charge, but finance charges and mileage charges can
make a difference as well.
1. Start with the retail price of the vehicle. For new
vehicles, rebates are subtracted from MSRP. For
used, adding markup, CPO costs, and other costs to
wholesale price determines the retail selling price of
the vehicle. This is the capitalized cost of the vehicle.
2. Determine the contract residual value of the vehicle
at end of term (assuming 36 months). For new, it¡¯s
common to have subvented residuals which, in some
cases, may be substantially higher than the projected
residual.
3. The difference between the capitalized cost and
the contract residual value is the Depreciation Cost
(assuming no down payment) which, when divided
by the number of months in the term (say 36 months),
gives the depreciation charge per month.
4. Add Finance Charge per month determined using
money factor, which is typically lower for a new lease
due to subvention.
5. Add any additional mileage charges over the
allowed mileage per year.
Where Used Leasing Does Not
Make Sense
Example A represents the same vehicle offered as a new
lease, as well as a used lease option (at 36 months of
age). Based on the comparative financing options, you
can see where the monthly payment calculations come
out to very little difference between new and used. In this
case, the residuals on a new lease are highly subvented,
resulting in a lower depreciation assessment. Demand
would be soft for this vehicle as a used lease option, since
most people would opt to pay just a few dollars more for
the new lease.
4
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