PDF STRATEGIC MANAGEMENT FINAL March 2011

Preface

It has been great pleasure in presenting the present edition of the book in a user friendly, detailed

and interactive way.

The subject, Management, as is generally understood is more practical oriented than to be

compiled and taught on paper. Every effort has been made to present a feel of such practical base

of this subject by giving examples from our day-to-day situation that one can easily find. To cater

the needs of CA-IPCC student the language has been kept quiet simple, the contents are planned

and balanced which at times resulted to a bit detailed material to understand the entire back ground

of the topic so that it can be easily grasped.

The Strategic Management subject is in effect since history but has been taught as a syllabus of

recent, to win over the various limiting factors attached with the organisation. The subject is

situational and so a script will never be enough but is meant to imbibe in student a sense and

direction of tact of management.

A manager has be to be focused, sincere, far-sighted in his approach, motivating and tactful in

handling the most precious resources the manpower and the most vital factor time.

Let me bring to your notice that the material provided to you by Institute is unique which must be

gone through.

My special thanks to Mr. Ayush Agarwal for keeping the language simple, Mr. Vikash Agarwal

and Mr. Saras Singhania (CA-IPCC passed Nov. 2010) for helping me in having student

perspective by clearly mentioning where and what topic is tougher for student and need examples,

detailed or cut short method.

I also wish to express thanks to all other who directly and indirectly stood behind me and helped in

designing the present shape of this material, specially the student of my Nov. 2010 batch who had

been constant source of the detailed and chapter-wise feedback and shaping a mere 54 page classnotes to a book of over 125 pages.

I also acknowledge due respect to various authors who have enriched the subject and helped in

getting the concepts and influencing and attracting me towards the subject.

I sincerely apologise for any mistake that are still there in spite of my best effort and would be

thankful to receive these being brought forward from my intelligent reader, critics and well-wisher.

sanjay@simplified.gen.in

[S. K. JHA]

simplified.gen.in

Date: 09th March, 2011.

KOLKATA

Simplified

IPCC

Examination Pattern

Sl.

No.

1.

2.

3.

4.

5.

6.

7.

Chapter Name

BUSINESS ENVIRONMENT

BUSINESS POLICY AND

STRATEGIC MANAGEMENT

STRATEGIC ANALYSIS

STRATEGIC PLANNING

FORMULATION OF FUNCTIONAL

STRATEGY

STRATEGY IMPLEMENTATION

AND CONTROL

REACHING STRATEGIC EDGE

M

07

4

16

N

07

2

30

M

08

2

4

N

08

10

6

M

09

4

24

N M N

09 10 10

12 2 0

2 36 5

22

0

0

2

4

12

6

10

20

0

2

22

14

0

2

2

20

0

4

4

2

23

14

4

4.5

4

14

6

2

4

0

4

9.5

2

0

10

10

10

2

7

The Material provided here is prepared considering the syllabus

for the students of IPCC as prescribed by ICAI.

In no case this could be considered as a guarantee for mistakes and contents and for the same the

students are requested to check the same from relevant and reliable sources

and neither ¡°Simplified¡±, ¡°Publisher¡± nor the resource provider should be held liable for whatsoever reason.

The material is worth the syllabus of many Universities upto Graduation level

and even beneficial for students of ICWAI.

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S. K. Jha

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INDEX

Sl. No.

CHAPTER

Page Nos.

01

BUSINESS ENVIRONMENT

05-18

02

BUSINESS POLICY AND STRATEGIC MANAGEMENT

19-30

03

STRATEGIC ANALYSIS

31-50

04

STRATEGIC PLANNING

51-66

05

FORMULATION OF FUNCTIONAL STRATEGY

67-84

06

STRATEGY IMPLEMENTATION AND CONTROL

85-98

07

REACHING STRATEGIC EDGE

99-110

08

CASE STUDIES

111-128

09

CHECK YOURSELF

129-130

10

PREVIOUS TERM QUESTIONS

131-134

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Strategic Management

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4

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