Www.mediagrouponlineinc.com



Lawns & Garden Centers and Nurseries Market 2019The Gardening Market Is Flourishing – FantasticallyEvery retail sector will be envious of the gardening market, as Americans spent an astonishing 29.5% more on lawn and garden products during 2017, or $47.8 billion, compared to $36.9 billion during 2016 (the latest data available).Considering the strength of the housing market during early 2018, this substantial increase may have continued. Housing sales have stalled during early 2019, but outdoor living-space projects will generate the most homeowner activity during Q1 2019., in its 2018 National Gardening Survey, also reports the average spending per household for lawn and garden products was $503 during 2017, almost $100 more than 2016.What Garden Centers Grow*, October 2018PlantPercentPlantPercentPerennials47%Succulents25%Annuals/Bedding color46%Indoor foliage plants17%Vegetables/Herbs40%Cut flowers5%Trees/Shrubs31%Garden Center, State of the Industry 2018, November 2018 issue(*62% of garden centers grow plant materials)What Independent Garden Center and Nursery Owners Have To SayAccording to the 2018 Garden Center State of the Industry Report (independent garden centers, 90% family-owned and 82% a single location), 24% of those surveyed said the economy had the most positive impact on their 2018 selling season.Both independent garden centers and nurseries, as reported in Nursery Management’s 2018 State of the Industry Report, said their biggest challenge is finding qualified labor, or 28% among independent garden centers and 51% among nurseries.Independent garden center owners said annuals recorded the largest increase in sales during spring 2018, at 21%; followed by trees/shrubs, 16%; houseplants/tropicals/ succulents, 15%; and perennials, 13%.What Channels and Tactics Nurseries Added to Their 2018 Marketing Strategy, November 2018Channel/TacticPercentChannel/TacticPercentSocial media26%Pot wraps9%e-Newsletters24%Direct mail6%New tags18%Mobile apps3%Videos12%Bog2%POS materials11%Nothing49%Mobile marketing9%Nursery Management, November 2018Independent Garden Centers and Nurseries’ Revenue PictureIndependent garden center owners said their 2017 median sales volume was $1 million to $1.9 million and 58% said their 2018 spring sales increased over 2017’s, with the 5%–10% range having the largest percentage, or 21%.66% of nursery owners told Nursery Management they anticipated their 2018 gross sales to increase compared to 2017. For 2019, they weren’t quite as optimistic, as 60% said they anticipated the year’s total sales to increase over 2018’s.For independent garden centers, the median range for the average sale during their strongest month was $56–$75 while the median range for the average sale during their weakest month was $26–$35.Nurseries’ Anticipated Ranges of 2018 Gross Sales, November 2018RangePercentRangePercentLess than $50K18%$2M–$3.9M9%$50K–$99,9999%$4M–$6.9M8%$100K–$249,99910%$7M–$9.9M8%$250K–$499,9996%$10M–$19.9M10%$500K–$999,99910%$20M or more5%$1M–$1.9M11%Nursery Management, November 2018Inside the Greenhouse GlassMore than 65% of greenhouse owners who responded to Greenhouse Grower’s 2018 State of the Industry survey were either a greenhouse grower, 38.82%, or a grower-retailer, 28.39%, and the largest percentage, or 30.69%, were located in the Midwest.Most of their greenhouse businesses are small, with 52.9% operating in less than 100K square feet and 52.12% having 1–19 open acres, the smallest range, while another 23.94% said they had no open acres.As with garden center and nursery owners, labor was greenhouse owners’ #1 concern, at 61.48%; followed by production costs, 52.58%; government regulation, 43.95%; and weather/changing weather patterns, 41.48%.Companies Greenhouse Growers Serve, November 2018CustomerPercentCustomerPercentConsumers51.93%Mass merchandisers15.83%Independent garden centers38.80%Home improvement chains15.44%Landscape contractors37.45%Events9.46%Other growers34.17%Warehouse clubs9.46%Wholesale brokers/distributors21.81%E-commerce sites4.05%Fundraisers21.04%Other9.46%Supermarkets17.76%Greenhouse Grower, November 2018The Gardening PublicAccording to ’s 2018 National Gardening Survey, the largest percentage of gardeners continued to be older; however, gardeners 18–34 have increased substantially, now representing 29% of all gardeners.The survey also found 30% of all households bought at least one houseplant while other consumers are propelling the “Do-It-For-Me” (DIFM) gardening trend, as they want a garden, but their busy lifestyles don’t provide them with enough time for maintenance.More Americans, especially those 13–34 years of age, are using gardening as a way to balance physical and mental wellbeing, especially as a calming influence.Other Revenue Sources at Independent Garden Centers, 2017 vs. 2018Source20172018Source20172018Interior houseplants/tropicals NA64%Apparel/accessories24%20%Gift shop55%51%Pets13%13%Custom container creation55%51%Farmers market9%13%Landscape design services 48%48%Florist16%10%Wild bird/birding products45%44%Hardware store9%9%Landscape installation 41%44%Landscaping equipment9%7%Water gardening28%28%Café5%6%Patio furniture 24%24%Grocery store1%2%Garden Center, State of the Industry 2018, November 2018 issueThe Cannabis Market Is a Growing OpportunityAlthough just 2.9% of greenhouse owners’ responding to Greenhouse Grower’s 2018 State of the Industry survey said they plan “to pursue growing cannabis during 2018,” it is a market segment increasing rapidly, especially as more states legalize its sale.According to an April–May 2018 survey from Cannabis Business Times, 32% of cannabis cultivators said their revenues and 25% said their profits increased for their most recent fiscal year, and 66% expected an increase in revenues for their current fiscal year.Survey participants cited competition/declining prices as their #1 business challenge, at 58%, with compliance with local and/or state regulations second, at 42%, and finance management third, at 29%.Where Cannabis Cultivators Grow Their Plants, 2016–2018Location201620172018Warehouse only44%51%43%Greenhouse only4%9%16%Outdoors only10%8%9%Greenhouse + outdoors (no warehouse)3%3%9%Greenhouse + warehouse (no outdoors)13%6%8%Warehouse + outdoors (no greenhouse)10%3%3%All three (greenhouse, outdoors and warehouse14%4%11%Cannabis Business Times, State of the Industry 2018, June 2018Additional AnalysisAs reported on page 1, 28% of independent garden center owners said their greatest business challenge was staffing, or labor, according to the 2018 Garden Center State of the Industry Report. Here is the complete list of their business challenges.Independent Garden Center Owners’ Greatest Business Challenges, 2016–2018ChallengePercentStaffing28%Weather16%High-labor costs15%Decreasing customer base9%Advertising/marketing8%High operation costs7%Competition6%Economy3%Being current with technological advances2%Quality of plant products2%None1%Other (such as location)4%Garden Center, State of the Industry 2018, November 2018 issueCrops Greenhouse Owners 2018 Growing Plans, November 2018CropPlan to Increase During 2018Plan to Remain Same for 2018Plan to Decrease During 2018Do Not GrowPerennials33.92%39.25%6.87%19.96%Bedding plants26.41%40.18%8.58%24.83%Flowering plants29.88%41.65%6.59%21.88%Fresh-cut flowers8.36%6.74%2.16%82.75%Vegetable transplants22.00%32.76%6.11%39.12%Herbs and vegetables (garden plants)27.82%41.84%6.44%23.91%Greenhouse product (for fresh market)13.32%12.79%2.35%71.54%Annuals31.19%40.48%7.14%21.19%Plugs and propagation material23.40%25.86%4.68%46.06%Potted foliage12.37%26.77%4.04%56.82%Cut foliage2.75%3.85%0.82%92.58%Woody ornamentals (shrubs)14.18%19.49%4.30%62.03%Trees9.54%13.14%4.64%72.68%Cannabis1.34%13.14%4.64%72.68%Other5.86%7.42%0.78%85.94%Greenhouse Grower, November 2018Sources: Garden Center Website, 2/19; Website, 2/19; Home Improvement Research Institute Website, 2/19; Nursery Management Website, 2/19; Greenhouse Grower Website, 2/19; Garden Media Website, 2/19; Cannabis Business Times Website, 2/19.Updated: February 2019? 2019 Media Group Online, Inc. All rights reserved.For Your Local and Station Information ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download