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Advertising Coursework ResearchAdvert 1 – Lynx bullet (dark temptations)left4291500Logos and slogans – “Pocket pulling power”- uses alliteration in order to be catchy and be continually said by the consumers, picture of “The bullet”Genre convention – Action – “Power”, most lynx adverts adhere to a theme of power. With the sprays being aimed at men, they want a sense of masculinity when spraying their product.Uses of media language – Dark colour scheme with bright white font – dark colours create a sense of empowerment for the target market (men). Words are powerful to get your attention. Use of golden ratio to create a focal point on the spray hole.center73687500Advert 2 – Sure (maximum protection)Logos and slogans – “Unapologetically strong” – sure seeks to depict a different side of women, one that isn’t all sunshine and rainbows but more intimidating, painting women as strong for a first time within the deodorant industry, “I’m the boss of me. That includes my armpits”Use of genre convention – Powerful and attractive woman as the focal point, pictures of product in the cornerUses of media language – Black and white with blue accents – Sure’s signature colours, Strong positioning of the woman to signify her power, Camera aiming directly at her to make it feel like she is looking directly at you, creating a sense of empathy for herAdvert 3 – Old Spicecenter7620Slogans and logos – “Smell like a man, man” – implies masculinity and youth with the use of language, boat logo under the brand nameGenre convention – Slogan talks about how you smell, like most other sprays, bright colour to present a unique fragrance Uses of media language – Red and gold colour scheme to present royalty, making the user feel empowering whilst wearing the spray. Frame around the ad too making it look older, matching the old spice theme.Advert 4 – Degree10763255969000Slogans and logos – “When I’m not playing basketball, I’m boxing. I do more” Gives a sporting vibe to the brand, with a celebrity in the ad, “The more you work the more it protects” – Continuing the sportiness of the product, implying that the more you do the better it works making it ideal to athletes and younger people aspiring to be athletesGenre convention – Images of the product, main focus is a person relatable to the target audienceUses of media language – Blue colour scheme to show the intended target audience (males), large black font in white boxes to catch your eye, boxing stance to promote power for athletesAdvert 5 - center1510700Slogans and logos – “Don’t carry your odour with you”, logo on the product in the bottom rightGenre conventions – Business worker/someone in a rush, mention of odour/bad smell, small themes of humour with the large man on the backUses of media language – Business man checking watch implies he’s in a rush, this juxtaposes with the large man baring his pits on the man’s back who clearly is in no rush and is not a man of business. – this implies that the odour is unprofessional and is holding you down from being successful and free ................
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