Video Review Chart - Amazon S3
MINI VIDEO ACTION PLAN – Development Chart
Use the table below to develop a sketch of your video action plan.
For a more in-depth WITNESS Video Action Plan, please visit .
| |Notes |
|Issue / Problem: What social justice issue / problem do you plan| |
|on tackling as the subject of your video project? | |
|Advocacy Objective: What change in practice, policy or law do | |
|you seek with this video? Be as clear and concrete as possible. | |
|Primary Audience: Who has the power to make the change you seek?| |
|Get specific, if it’s the US Congress, which committees, which | |
|members? | |
|NOTE secondary audiences too. | |
|Messages: What messages will resonate with your audience/s? | |
|Story: What is the story that the video will tell? Try to |Examples: |
|condense it down to a single sentence or two. | |
| |A young Mexican woman disappears as part of the ongoing femincide in Ciudad Juárez and Chihuahua. Her cousin is falsely accused, jailed and|
| |tortured while family struggles to pressure authorities to find the true perpetrators. |
| | |
| |An Age for Justice takes you into the homes of older Americans who have been beaten, ignored and exploited. Once you have heard their |
| |stories it’s impossible to not want to take up the charge to protect them form abuse today so we don’t all have to live through abuse |
| |tomorrow. |
| | |
| |Two mentally teenage boys have been suffering deplorable conditions locked in isolation cells for over four years in a neuro-psychiatric |
| |hospital in Paraguay. |
| | |
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|Length / Languages: Do you need different length video for | |
|different audiences? What languages must be included? | |
|Structure: What is the backbone of your video aka, the building | |
|blocks and what ties the blocks together? | |
|Voice: Who will you tell the story? | |
|Possible voices include: (the person at risk, experts, narrator,| |
|family members, etc ... ) Get specific – give individuals number| |
|of interviews you think you will need and names if you can . . .| |
|Style: Will your film be – | |
|Observational / evidentiary | |
|Expository | |
|Highly produced or not | |
|Etc . . . | |
|What A/V Elements will you use? Try to identify as many as you |Example: |
|can and get as specific as you can – what shots do you need? | |
| |Visuals: Interviews, people doing things, b-roll (landscapes, geographical markers, important building, signs) observed conversations, |
| |reenactments, still photos, documents, maps, graphics, split screens, title cards, subtitles, archival footage, stock footage |
| | |
| |Audio: Testimony, overheard conversations, narration music, silence, wild sound, sound effects. |
| | |
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| | |
| | |
|Ethical Representation: | |
|What are the potential ethical challenges to producing the | |
|video? What are your solutions? | |
| | |
|Timing and Sequencing of Distribution: | |
|Is there a pivotal event you need this video to be done for? | |
|When is the best time to reach your primary audience? Your | |
|secondary audience? | |
|What are the other venues/events that would be important | |
|screening occasions? | |
|How will you measure impact? | |
|Quantitative benchmarks? | |
|Qualitative benchmarks? | |
|Anecdotal Information? | |
|Is video appropriate: What are the strengths of video that will | |
|make it an appropriate strategy within your overall advocacy on | |
|this issue? What value does video add to your advocacy? | |
|Safety & Security: Are there any safety & security concerns that| |
|would lead you to conclude that you should not undertake this | |
|project? What are the concerns you can mitigate? | |
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