Video Review Chart - Amazon S3



MINI VIDEO ACTION PLAN – Development Chart

Use the table below to develop a sketch of your video action plan.

For a more in-depth WITNESS Video Action Plan, please visit .

| |Notes |

|Issue / Problem: What social justice issue / problem do you plan| |

|on tackling as the subject of your video project? | |

|Advocacy Objective: What change in practice, policy or law do | |

|you seek with this video? Be as clear and concrete as possible. | |

|Primary Audience: Who has the power to make the change you seek?| |

|Get specific, if it’s the US Congress, which committees, which | |

|members? | |

|NOTE secondary audiences too. | |

|Messages: What messages will resonate with your audience/s? | |

|Story: What is the story that the video will tell? Try to |Examples: |

|condense it down to a single sentence or two. | |

| |A young Mexican woman disappears as part of the ongoing femincide in Ciudad Juárez and Chihuahua. Her cousin is falsely accused, jailed and|

| |tortured while family struggles to pressure authorities to find the true perpetrators. |

| | |

| |An Age for Justice takes you into the homes of older Americans who have been beaten, ignored and exploited. Once you have heard their |

| |stories it’s impossible to not want to take up the charge to protect them form abuse today so we don’t all have to live through abuse |

| |tomorrow. |

| | |

| |Two mentally teenage boys have been suffering deplorable conditions locked in isolation cells for over four years in a neuro-psychiatric |

| |hospital in Paraguay. |

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|Length / Languages: Do you need different length video for | |

|different audiences? What languages must be included? | |

|Structure: What is the backbone of your video aka, the building | |

|blocks and what ties the blocks together? | |

|Voice: Who will you tell the story? | |

|Possible voices include: (the person at risk, experts, narrator,| |

|family members, etc ... ) Get specific – give individuals number| |

|of interviews you think you will need and names if you can . . .| |

|Style: Will your film be – | |

|Observational / evidentiary | |

|Expository | |

|Highly produced or not | |

|Etc . . . | |

|What A/V Elements will you use? Try to identify as many as you |Example: |

|can and get as specific as you can – what shots do you need? | |

| |Visuals: Interviews, people doing things, b-roll (landscapes, geographical markers, important building, signs) observed conversations, |

| |reenactments, still photos, documents, maps, graphics, split screens, title cards, subtitles, archival footage, stock footage |

| | |

| |Audio: Testimony, overheard conversations, narration music, silence, wild sound, sound effects. |

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|Ethical Representation: | |

|What are the potential ethical challenges to producing the | |

|video? What are your solutions? | |

| | |

|Timing and Sequencing of Distribution: | |

|Is there a pivotal event you need this video to be done for? | |

|When is the best time to reach your primary audience? Your | |

|secondary audience? | |

|What are the other venues/events that would be important | |

|screening occasions? | |

|How will you measure impact? | |

|Quantitative benchmarks? | |

|Qualitative benchmarks? | |

|Anecdotal Information? | |

|Is video appropriate: What are the strengths of video that will | |

|make it an appropriate strategy within your overall advocacy on | |

|this issue? What value does video add to your advocacy? | |

|Safety & Security: Are there any safety & security concerns that| |

|would lead you to conclude that you should not undertake this | |

|project? What are the concerns you can mitigate? | |

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