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Digital Marketing Minor – 25 Total CreditsRequired Courses:College of Business Majors – 15 CreditsNon-Business Majors – 15 CreditsMKT 362- Essential Marketing ConceptsPre-req: ECON 201, BUS 221, Admission to CB major.MKT 376- Foundations of Digital MarketingPre-req: MKT 362MKT 476- Advanced Digital MarketingPre-req: MKT 376MKT 360- Principles of MarketingPre-req: Sophomore StandingMKT 376- Foundations of Digital MarketingPre-req: MKT 360MKT 476- Advanced Digital MarketingPre-req: MKT 376Elective Courses:10 Credits from the following:ART 172 - Computer Fundamentals in Art and Design (3)ART 274 - Beginning Typography (4)Pre-req: ART 172COM 222 - Media Literacy in the Digital Age (5)COM 303 - Online and Social Media Strategies (5)COM 388 - Advertising Planning (4)Pre-req: COM 280CS 109 – Quantitative Reasoning Using Python (4)Pre-req: Quantitative Reasoning PlacementCS 351 - Web Development Technologies II (4)Pre-req: C or higher in CS 111CS 446 - User Interface Design and Development (4)Pre-req: C or higher in CS 111ECON 406 - Business Analytics (5)Pre-req: BUS 221, MATH 211, PSY 362, or SOC 363FILM 217 - Basic Editing: Final Cut Pro (1)FILM 218 - Basic Editing: Premiere (1)HTE 351 - Online and App Strategies for HTE (4)MGT 289 - Business Plan Development (3)MKT 364 - Marketing Promotion Management (5)Pre-req: MKT 360 or 362MKT 490 - Marketing Internship (1-12)Pre-req: 2.8 CWU cumulativeMKT 493 - Marketing Boot Camp (1-6)WINE 304 - Wine Marketing and Branding (4)WINE 332 - Social Media Theory and Practice (4)Notes:A cumulative grade point average of 2.0 in the above courses must be achieved.Only 10 credits of this minor can be shared with other major/minor programs you are declared in.Minor Information:The Digital Marketing Minor or Certificate provides opportunities for students in any major to acquire a focused expertise in digital marketing. It prepares students for emerging and high-demand digital marketing careers such as social media marketer, search engine marketer, content marketer, and digital marketing analyst. It is also relevant for students who will start or manage a small business where digital marketing is essential for reaching customers and gaining competitive advantage. Required courses introduce relevant digital marketing concepts that builds students’ skills in developing digital marketing strategies and analyzing digital marketing data. Elective courses from multiple business and non-business disciplines including Management and Marketing, Economics, Communications, Film, Computer Science, Art + Design, and Family and Consumer Sciences allow students to sharpen their analytics, marketing, and technology related knowledge from various perspectives. ................
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