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Prepared For:Portland development commission (Pdc)Telephone SurveyMarch 2013Prepared BY:DHM RESEARCH(503) 220-0575 ? 239 NW 13th Ave., #205, Portland, OR 97209 ? 08Fall1. | Introduction and methodology Davis, Hibbitts & Midghall, Inc. (DHM) conducted a telephone survey of voters living in the City of Portland. The purposes of the survey were to gauge public opinion toward economic strategies for the city of Portland, and to measure public awareness of the Portland Development Commission. Results are benchmarked against a similar survey conducted in 2010. An additional oversample section measured responses from African American, Hispanic, and Asian participants. Research Methodology: Between March 13 and 20, 2013, DHM conducted a telephone survey of 400 registered voters in Portland, Oregon. This sample size is sufficient to assess voter opinions generally and to review findings by multiple subgroups including age, gender, and area of the city. The sample was designed from a randomly generated list of those registered to vote, including cell phone numbers. The interviews lasted an average of 10-11 minutes. Statement of Limitations: Any sampling of opinions or attitudes is subject to a margin of error, which represents the difference between a sample of a given population and the total population (here, voters in Portland). For a sample size of 400, if respondents answered a particular question in the proportion of 90% one way and 10% the other, the margin of error would be +/-2.9%, at the 95% confidence level. If they answered 50% each way, the margin of error would be 4.9%. These plus-minus error margins represent differences between the sample and total population at a confidence interval, or probability, calculated to be 95%. This means that there is a 95% probability that the sample taken for this study would fall within the stated margins of error if compared with the results achieved from surveying the entire population.DHM Research: DHM Research has been providing opinion research and consultation throughout the Pacific Northwest and other regions of the United States for over three decades. The firm is non-partisan and independent and specializes in research projects to support public policy-making. 2. | SUMMARY & OBSERVATIONSPortlander’s are feeling optimistic about the city’s direction. 61% felt things were heading in the right direction, a boost of 6% from 2010. 34% cited confidence in the mayor and new elected officials as the reason for their optimism. Participants showed strong approval for PDC’s work on economic development, but many were unfamiliar with the agency.72% agreed with the statement that the PDC plays an important role in our community. Nearly eight in ten (78%) had either “very little” or “just some” knowledge about PDC.PDC had higher overall positive scores than negative (30% vs. 20%), but 50% responded either “neutral” or unsure when assessing their favorability of the agency. PDC ranked higher than all other surveyed agencies when it came to impact on economic development, with strong ratings among ethnic groups. Among ethnic groups, knowledge of and support for PDC was highest among African Americans. Job creation was rated as the top issue for PDC. Participants gave the highest rating to creating and keeping good jobs in Portland (8.2 average) as an economic area for PDC to focus on. When prioritizing the partnership services that PDC provides, a majority selected assistance for businesses that create family wage jobs in any location in the Portland region as the most important.Participants selected develop and educate a workforce that attracts employers and jobs to our city as their most preferred objective for the PDC-established Education Urban Renewal Area around Portland State University.Participants placed the highest importance on PDC’s economic development projects that focus on underserved and underdeveloped communities.When ranking PDC’s projects, assist businesses that are located in underserved neighborhoods (95%) and focus on neighborhoods most in need of business growth (93%) received the highest scores. For each economic development project, African Americans provided stronger “high” priority ratings than all other ethnic groups as well as the city-wide sample. High numbers were unsure about PDC’s performance in each of the economic development projects. The most popular tax proposal for street maintenance was a tax on hotels and rental cars. 35% supported a hotel and rental car tax (35%), followed by a local gas tax (24%). 3. | KEY FINDINGS 3.1 |Warm Up & General We started the survey by asking participants if they felt things in Portland were heading in the right direction or were off on the right track (Q1).Six in ten (61%) felt that things were heading in the right direction; compared to nearly three in ten (27%) who felt things were on the wrong track. Demographic Differences: Democrats (69%) were much more likely than Republicans (27%) to feel that things were heading in the right direction. Optimism about the city’s direction decreased with age: 18-34 (76% right direction), 35-54 (63%), and 55+ (54%). Ethnic Differences: Asians (73% right direction) and Hispanics (70%) were more optimistic about the city’s direction than African Americans (62%). Trend Data: The 61% who felt things in Portland were heading in the right direction was a 6% boost from 2010 (55% right direction).Participants were next provided the opportunity to give open-ended explanations as to why they selected either right direction or wrong track for Q1 (Q2-Q2a).The following were the most common answers provided for right direction (Q2):Confidence in mayor/new elected officials (34%)Economy is improving/more jobs (18%)No major concerns/not on wrong track (12%)The following were the most common answers provided for wrong track (Q2a):Budget isn’t balanced—overspending/spending on wrong projects (25%)Roads need improvements (15%)Lack of education funding (class sizes, programs) 12%)Participants were next asked—using an open-ended format—what they thought was the most important issue facing the city of Portland and required the most attention from the city’s government (Q3). The following were the most common answers:Repair roads (15%)Fund education in general (14%)Job creation/economic recovery (10%)Trend data: In 2010, participants chose economic issues at a rate of 28%, indicating an 18% drop between then and 2013. 3.2 |Favorability Levels Participants were provided a list of local government agencies and asked to provide their impressions of each (Q4-8).Overall, combining “very” and “somewhat” favorable responses, participants gave the highest favorable ratings to TriMet (47%) and Metro (45%). PDC had higher overall positive scores than negative (30% vs. 20%), with a notable 50% either “neutral” or unsure. Demographic Differences: TriMet saw large favorability gaps between age groups, with approval decreasing with age: 18-34 (68%); 35-54 (45%); 55+ (39%). Conversely, PDC saw approval increase with age: 18-34 (22%); 35-54 (27%); 55+ (36%). All agencies received higher overall favorable scores from Democrats than Republicans. Ethnic Differences: PDC received strong favorability scores from African Americans (44%; 18% “very” favorable). Of all of the agencies, Hispanics gave the highest “don’t know” responses to PDC (52%), while a notable two-thirds (73%) of the Asian participants responded either “neutral” or “don’t know” about PDC. Trend Data: PDC saw a modest drop in favorability of 7% (37% to 30%) between 2010 and 2013; however, it is likely that gap consists of participants moving into the “don’t know” column between 2010 and 2013 (19% to 28%). 3.3 |Economic Development Using the same list of agencies from Q4-8, participants were asked to decide which agency does the most for economic development in Portland (Q9).One-third (33%) of participants selected PDC, making that the most-chosen agency for economic development. The next most popular selections were “don’t know” (27%) and Portland City Council (17%). Demographic Differences: Opinions of PDC’s impact on Portland’s economic development differed geographically, with those living west of the Willamette River (33%) and between the Willamette River and I-205 (35%) more likely than those living east of I-205 (25%) to cite PDC as having the most substantial impact. Ethnic Differences: PDC received the highest ratings across all ethnic groups regarding perceived impact on Portland’s economy, with the exception of Asian participants who rated it equally to the Portland City Council (both 19%), while also providing a high “don’t know” rating of 42%. Trend Data: No significant differences to note. 3.4 |Knowledge Levels Participants were asked to rate their knowledge level of PDC (Q10).Nearly eight in ten (78%) said they had either “very little” or “just some” knowledge about PDC, compared to the 20% who said they had either a “great deal” or a “fair amount” of knowledge;” a 4 to 1 split. Demographic Differences: Claims of “very little” or “just some” knowledge about PDC were higher than 70% across all demographic subgroups. Ethnic Differences: Among ethnic groups, knowledge of PDC was highest among African Americans (30%), while roughly nine in ten Asian (89%) and Hispanic (88%) participants claimed to have “just some” or “very little” knowledge about PDC. Trend Data: Knowledge of PDC dropped 12% from 2010 to 2013, while those who said they knew “very little” about the organization increased 11%. Unsure responses remained the same. 3.5 |Importance of IssuesParticipants were provided a list of economic areas that PDC is involved with and were asked to rank each on a scale of 1 to 9 according to how important they are to focus on right now (1=Not at all important; 2=Extremely important) (Q11-14). Participants gave the highest rating to creating and keeping good jobs in Portland (8.2 average; 89% rating of 7+8+9); though it is worth noting that all other economic areas received strong ratings (scores of 7+8+9 at a rate of roughly 60% and higher). Demographic Differences: Creating and keeping good jobs in Portland received average ratings of 8.0 or higher from all demographic subgroups, with 50% or more of all groups providing a peak score of 9.0. The lowest scoring economic area—ensuring that minority and women-owned businesses are included in construction and contracting work—had a strong partisan gap, with Democrats providing an average score of 7.1, compared to 5.3 among Republicans (a sizable divide of almost 2 points on the scale). Ethnic Differences: All ethnic groups provided higher ratings for ensuring that minority and women-owned businesses are included in construction and contracting work than the city-wide sample, with all groups providing scores of 7+8+9 at a rate of 76%, 17% higher than the city-wide sample for that category. Asian participants tended to provide higher unsure responses than all other ethnic groups. Trend Data: The only economic area that saw any significant change from 2010 was creating and keeping good jobs in Portland, which saw its average rating jump modestly from 7.9 to 8.2. 3.6 |Prioritizing PDC Assistance Participants were read a series of partnership services that PDC provides and were asked about the highest current priority (Q15).Half of participants (52%) selected assistance for businesses that create family wage jobs in any location in the Portland region as the most important partnership service for PDC to prioritize, more than twice that of the other two services: assistance for small businesses located in neighborhoods (21%) and assistance for businesses in key areas like clean technology, software, athletic and outdoor, advanced manufacturing, and research (20%). Demographic Differences: Top ratings for assistance for businesses that create family wage jobs in any location in the Portland region were roughly 50% or higher among all demographic subgroups, with the sole exception of those ages 18-34 (38%); this was the only subgroup to select a different partnership service as their top priority: assistance for businesses in key areas like clean technology, software, athletic and outdoor, advanced manufacturing, and research (39%). Ethnic Differences: Similar to the city-wide sample, all ethnic groups selected assistance for businesses that create family wage jobs in any location in the Portland region as their top priority, with the exception of Asian participants who scored a tie between that partnership service and assistance for businesses in key areas like clean technology, software, athletic and outdoor, advanced manufacturing, and research (both 38%). African Americans provided the highest score for assistance for small businesses located in neighborhoods (36%; 15% higher than the city-wide sample). Trend Data: This question was not asked in 2010. 3.7 |Prioritizing Economic Development Projects Participants were provided a brief description of PDC’s goals for improving Portland’s economy and were read a list of potential projects to help reach those goals. They were then asked to assign a priority level to each project: high priority, medium priority, or low priority (Q16-20). More than 70% of all participants provided either a “high” or “medium” priority rating for each economic development project, with the highest combined scores given to assist businesses that are located in underserved neighborhoods (95%) and focus on neighborhoods most in need of business growth (93%; strongest “high” priority rating at 57%). Demographic Differences: Those east of I-205 provided notably lower ratings for each of the two projects than their counterparts between the Willamette River and I-205, and west of the river: Focus on neighborhoods most in need of business growth (west of the Willamette: 57%; between the Willamette and I-205: 60%; east of I-205: 46%) and assist businesses that are located in underserved neighborhoods (west of the Willamette: 58%; between the Willamette and I-205: 57%; east of I-205: 40%).Ethnic Differences: For each economic development project, African Americans provided stronger “high” priority ratings than all other ethnic groups and the city-wide sample, with roughly 75% “high” priority ratings for both of the top-two projects mentioned above. Trend Data: These questions were not asked in 2010. 3.8 |Support for PDC Urban Renewal Area Participants were asked whether they approved or disapproved of a number of project objectives for the PDC-established Education Urban Renewal Area around Portland State University (Q21-25).Total support (“strongly” or “somewhat”) was 80% or higher for all project objectives, with the strongest intensity of support given to develop and educate a workforce that attracts employers and jobs to our city (68% “strongly” support). Demographic Differences: No significant differences. Ethnic Differences: With the exception of develop new research and technology to attract cutting edge businesses, African Americans provided higher “strongly” support ratings than all other ethnic groups and the city-wide sample for each project objective (still scored higher than the city-wide sample on that project objective). This finding was similar to the ethnic differences from Q16-20. Trend Data: These questions were not asked in 2010. 3.9 |Statement Agreement Participants were read a list of statements about PDC and asked to state their level of agreement with each (Q26-32).Total agreement (“strongly” and “somewhat”) was highest for the statement that the PDC plays an important role in our community (72%), followed by the PDC is a good community partner (60%), and the PDC has built partnerships to make a positive difference in neighborhoods around Portland (57%). No other statement received a total agreement score higher than 50%. Unsure responses were notably high in this series of questions. Demographic Differences: Total agreement (“strongly” and “somewhat”) for the PDC plays an important role in our community showed some notable divides between geographic areas and political parties. First, those from west of the Willamette River (76%) and between the Willamette River and I-205 (73%) were more likely to agree than those from east of I-205 (62%). Second, Democrats were more likely to agree than Republicans by a stretch of 21 points (73% vs. 52%). Ethnic Differences: Similar to other questions, African Americans gave stronger total agreement than all other ethnic groups and the city-wide sample for almost all of the statements about PDC; this time with the sole exception of the PDC uses money wisely (still scoring higher than the city-wide sample on this statement). Trend Data: These questions were not asked in 2010. 3.10 |Street Maintenance Tax Sources Participants were read a brief description of a recent audit of Portland’s transportation priorities, including the estimated cost to meet the city’s road maintenance goals over the next ten years. They were then asked which of a series of taxes they would most support to pay for street maintenance in the city (Q33).The two most popular responses were a hotel and rental car tax (35%) and a local gas tax (24%). All other options came in at 12% or lower, including no tax/fee (12%). Demographic Differences: Democrats were more supportive of all tax mechanisms (excluding no tax/fee) than Republicans, with the exception of a hotel and rental car tax (Democrats: 32%; Republicans: 48%). The two most popular responses saw strong divides by gender and demographic area. Females were more supportive than males of a hotel and rental car tax (40% vs. 31%), while males were more supportive than females of a local gas tax (31% vs. 18%). Also, those east of I-205 were more supportive of a hotel and rental car tax (43%) than those west of I-205 (31-34%), while being less supportive of a local gas tax than those west of I-205 (16% vs. 23-33%). Ethnic Differences: Support for a local gas tax was notably high among Asian participants (35%; compared to 24% among the city-wide sample), while support for a hotel and rental car tax was notably high among Hispanic participants (48%; compared to 35% among the city-wide sample). Trend Data: This question was not asked in 2010. Participants were lastly provided an open-ended opportunity to explain why they chose to support their preferred tax method (Q34). The following were the most common answers provided for a local gas tax:Based on usage (52%)Directly relatable to roads (16%)Most fair/equitable (14%)The following were the most common answers provided for a street maintenance fee on [your] utility bill:Distributes burden widely/on everyone (23%)Other (18%)Most fair/equitable (17%)Least objectionable (16%)The following were the most common answers provided for a local sales tax: Distributes burden widely/on everyone (34%)Most fair/equitable (26%)We have needed a sales tax—will also fund other issues (22%)The following were the most common answers provided for a hotel and rental car tax:Won’t affect me—I pay enough in taxes (28%)Visitors should contribute their share to maintenance costs/revenue (17%)Taxes local citizens the least/tax non-residents instead (14%)Least objectionable option/other options too high (10%)PDC SurveyMarch 2013; N=400 City of Portland(N=50 African American, 50 Hispanic, 20 Asian households)10-11 minutes; Margin of error +/-4.9%DHM Research + The Amy VanCamp Experience*Benchmarked QuestionHello, I'm _________________ from RDD, a public opinion research company. I am not trying to sell you anything. We're conducting a survey about issues that concern individuals in your area. May I speak to _____________________? [SPEAK TO NAME ON LIST. IF UNAVAILABLE, SCHEDULE CALL BACK]All in all, would you say that things in Portland are headed in the right direction or are things pretty much off on the wrong track?*Response CategoryCity N=400Afr. Am N=50Hispanic N=50Asian N=26Right direction61%62%70%73%Wrong track27%28%22%19%(DON’T ASK) Don’t know12%10%8%8%Why do you say right direction? (OPEN, probe for specifics.)Response CategoryCity N=244Afr. Am. N=31Hispanic N=35Asian N=19Confidence in mayor/new elected officials34%N=4N=5N=2Economy is improving/more jobs18%N=4N=4N=3No major concerns/not on wrong track12%N=6N=5N=4Good public transportation system8%N=1N=3---Environmentally conscious6%N=1N=6---Quality of life/a nice place to live6%N=2N=1N=2Not as bad as other places4%---N=1N=2All other responses4% or lessN=4N=2N=2(DON’T ASK) Don’t know6%N=4N=3N=22a.Why do you say wrong track? (OPEN, probe for specifics.)Response CategoryCity N=107Afr. Am. N=14Hispanic N=11Asian N=5Budget isn’t balanced-overspending/spending on wrong projects25%N=3N=2N=1Roads need improvements15%N=1N=1N=1Lack of education funding (class sizes, programs)12%N=1N=1N=2High unemployment/lack of jobs8%N=4N=2---Ineffective local government—General6%N=2------Taxes are too high6%---------Not business friendly6%---------Elected officials don’t care about public’s needs6%N=2---N=1All other responses4% or lessN=2N=1N=1(DON’T ASK) Don’t know4%---N=1---What would you say is the most important issue facing the city of Portland today that you would like to see city government spend the most time working on? (OPEN-probe for specifics.)*Response CategoryCity N=400Afr. Am. N=50Hispanic N=50Asian N=26Repair roads15%N=7N=5N=4Fund education in general14%N=7N=10N=5Job creation/economic recovery10%N=7N=4N=3Homelessness6%N=1N=3N=2Balance city budget4%------N=1Prioritize spending/reduce wasteful spending4%N=1N=1---Creating reliable/trustworthy police force4%N=4N=1N=1More/improved public transportation3%---N=1N=2Nothing/No problems1%---N=1N=2All other responses3% or lessN=3N=4N=1(DON’T ASK) Don’t know7%N=4N=6N=1I would like to read you the names of some local government agencies. For each please tell me if you have a very favorable, somewhat favorable, neutral, somewhat unfavorable, or very unfavorable impression of that particular agency. If you haven’t heard of that agency, just let me know and we’ll skip that one. [ROTATE Q4-8]Response CategoryVery FavorableSmwt FavorableNeutralSmwt UnfavorVery UnfavorDon’t knowMultnomah County Commission*City, N=4006%22%37%8%3%24%African Am. N=506%26%38%4%2%24%Hispanic N=506%16%36%4%2%36%Asian, N=260%12%54%8%0%27%Metro*City, N=40011%34%25%9%6%15%African Am. N=5010%24%42%2%2%20%Hispanic N=508%34%24%6%2%26%Asian, N=260%50%27%0%0%23%Portland Development Commission*City, N=4005%25%22%13%7%28%African Am. N=5018%26%18%12%12%14%Hispanic N=504%30%6%6%2%52%Asian, N=264%8%38%15%0%35%Portland City Council*City, N=4006%34%34%11%8%7%African Am. N=5010%24%34%10%8%14%Hispanic N=508%26%38%12%2%14%Asian, N=268%27%38%8%4%15%TriMetCity, N=40021%26%16%21%15%2%African Am. N=5036%28%22%12%2%0%Hispanic N=5032%24%18%10%14%2%Asian, N=2619%35%12%19%8%8%To the best of your knowledge, which one of the following agencies does the most for economic development in Portland? [ROTATE]Response CategoryCity N=400Afr. Am N=50Hispanic N=50Asian N=26Multnomah County Commission6%8%14%0%Metro11%14%2%12%Portland Development Commission33%32%28%19%Portland City Council17%8%14%19%TriMet5%16%12%8%(DON’T ASK) Don’t know 27%22%30%42%I’d like to ask about the Portland Development Commission, or PDC for short. Would you say that you know a great deal, a fair amount, just some, or very little about PDC?* Response CategoryCity N=400Afr. Am. N=50Hispanic N=50Asian N=26Great Deal2%12%0%0%Fair Amount18%18%6%4%Just Some32%20%24%31%Very Little47%50%64%58%(DON’T ASK) Don’t know 2%0%6%8%The PDC is involved in a number of areas relating to the economy in Portland. Using a scale of 1 to 9, where 1 means it is not at all important to focus on that issue now, and 9 means that issue is extremely important to focus on now, please rate each of the following. [ROTATE]Response CategoryTop (7+8+9) Don’t knowMeanHelping small businesses in Portland neighborhoods*City, N=40077%2%7.6African American, N=5070%4%7.0Hispanic, N=5084%2%7.9Asian, N=2669%4%7.1Ensuring that minority and women-owned businesses are included in construction and contracting work*City, N=40059%2%6.7African American, N=5076%0%7.3Hispanic, N=5076%2%7.4Asian, N=2662%12%6.8Creating economic opportunity in neighborhoods throughout PortlandCity, N=40075%2%7.4African American, N=5078%0%7.6Hispanic, N=5080%0%7.5Asian, N=2669%12%7.6Creating and keeping good jobs in PortlandCity, N=40089%1%8.2African American, N=5074%0%7.5Hispanic, N=5088%0%8.2Asian, N=2696%4%8.4The PDC partners with people by offering services for businesses that involve many kinds of assistance. Which one of the following services should be the highest priority at this time? [ROTATE]Response CategoryCity N=400Afr. Am. N=50Hispanic N=50Asian N=26Assistance for businesses that create family wage jobs in any location in the Portland region52%42%50%38%Assistance for small businesses located in neighborhoods21%36%30%19%Assistance for businesses in key areas like clean technology, software, athletic & outdoor, advanced manufacturing, and research20%12%20%38%(DON’T ASK) All of them4%4%0%4%(DON’T ASK) Don’t know 3%6%0%0%The PDC has an economic development goal to help up to 200 small businesses and improve the economy in neighborhoods around Portland. I’d like to read some descriptions of these projects. Should PDC give each a high priority, medium priority, or low priority? [ROTATE]Response CategoryHigh PriorityMedium PriorityLow PriorityDon’t KnowProvide small businesses with technical assistance and legal servicesCity, N=40032%50%17%1%African American, N=5054%40%6%0%Hispanic, N=5042%46%12%0%Asian, N=2638%46%8%8%Assist businesses that are located in underserved neighborhoodsCity, N=40054%41%4%1%African American, N=5072%20%6%2%Hispanic, N=5050%42%6%2%Asian, N=2646%50%4%0%Partner with neighborhoods to develop their own economic development plansCity, N=40043%42%14%1%African American, N=5064%32%2%2%Hispanic, N=5044%40%14%2%Asian, N=2654%38%4%4%Focus on neighborhoods most in need of business growthCity, N=40057%36%6%1%African American, N=5076%24%0%0%Hispanic, N=5058%36%6%0%Asian, N=2658%31%8%4%Develop and improve neighborhood storefrontsCity, N=40020%52%26%2%African American, N=5036%50%10%4%Hispanic, N=5026%52%18%4%Asian, N=2612%58%23%8%The PDC has established an Education Urban Renewal Area around Portland State University, and they have developed several project ideas. Do you strongly support, somewhat support, somewhat oppose, or strongly oppose the following project objectives? Response CategoryStrongly SupportSmwt SupportSmwt OpposeStrongly OpposeDon’t knowDevelop and educate a workforce that attracts employers and jobs to our cityCity, N=40068%27%3%1%1%African American, N=5076%16%0%4%4%Hispanic, N=5074%16%10%0%0%Asian, N=2669%27%0%0%4%Develop green building expertise and skills, like energy efficiency and green designCity, N=40042%39%11%6%2%African American, N=5062%26%6%2%4%Hispanic, N=5052%38%8%2%0%Asian, N=2642%42%8%8%0%Develop new research and technology to attract cutting edge businessesCity, N=40040%45%8%4%3%African American, N=5046%34%10%6%4%Hispanic, N=5048%36%12%4%0%Asian, N=2650%31%4%8%8%Support entrepreneurs and develop an environment to encourage start-up companiesCity, N=40044%45%7%2%2%African American, N=5058%30%8%0%4%Hispanic, N=5040%44%14%0%2%Asian, N=2650%42%0%0%8%Support exports and businesses that sell goods outside of the Portland regionCity, N=40027%53%12%5%3%African American, N=5034%34%10%12%10%Hispanic, N=5030%48%16%4%2%Asian, N=2627%42%12%0%19%I’m going to read you some statements about the PDC. Please tell me if you strongly agree, somewhat agree, somewhat disagree, or strongly disagree with each statement about the PDC. [ROTATE]Response CategoryStrongly AgreeSmwt AgreeSmwt DisagreeStrongly DisagreeDon’t knowThe PDC has done a good job of working for all of Portland’s citizensCity, N=4005%36%25%11%23%African American, N=5020%34%20%14%12%Hispanic, N=5012%40%24%6%18%Asian, N=260%50%8%4%38%The PDC has built partnerships to make a positive difference in neighborhoods around PortlandCity, N=40011%46%12%4%27%African American, N=5028%34%10%6%22%Hispanic, N=5014%46%14%2%24%Asian, N=2619%31%12%4%35%The PDC is open and transparent with the publicCity, N=4007%28%21%14%30%African American, N=5014%32%14%16%24%Hispanic, N=5012%28%24%10%26%Asian, N=2612%23%15%4%46%The PDC builds partnerships to meet the needs of the city’s minority communityCity, N=4009%37%19%6%30%African American, N=5026%28%10%18%18%Hispanic, N=5020%30%18%4%28%Asian, N=2612%35%4%12%38%The PDC uses money wiselyCity, N=4005%31%18%12%34%African American, N=508%34%10%16%32%Hispanic, N=5010%26%20%6%38%Asian, N=264%31%12%8%46%The PDC is a good community partnerCity, N=40015%45%11%6%24%African American, N=5024%46%6%8%16%Hispanic, N=5018%50%10%4%18%Asian, N=2612%42%8%4%35%The PDC plays an important role in our communityCity, N=40028%44%7%3%18%African American, N=5038%34%8%6%14%Hispanic, N=5028%50%10%0%12%Asian, N=2623%35%4%0%38%I now have a question about the City of Portland.I’d like to ask about street maintenance in Portland. According to an independent audit of the city’s transportation priorities, about one-third of Portland’s streets are in poor condition. The audit estimates it would cost about $750 million over the next 10 years to meet road maintenance goals. Which one of the following would you most support to pay for street maintenance in the city? [ROTATE]Response CategoryCity N=400Afr. Am. N=50Hispanic N=50Asian N=26Local gas tax24%14%24%35%Street maintenance fee on utility bill12%16%6%4%Local sales tax12%16%8%12%Hotel and rental car tax35%32%48%35%(DON’T ASK) No tax/fee12%12%8%12%(DON’T ASK) Don’t know 4%10%6%4%Why would you most support a (tax above)? [OPEN, probe for specific reasons.]Response Category—LOCAL GAS TAXCity N=96Afr. Am. N=7Hispanic N=12Asian N=9Based on usage52%N=1N=5N=5Directly related to roads16%N=2N=3N=2Most fair/equitable14%N=2---N=1Vehicles are biggest cause of damage9%N=1N=1---Least objectionable option9%------N=1To reduce gas consumption5%---N=1---Applies to wide group of people5%---N=1N=1Gas tax was originally intended for road maintenance4%------N=2Other3% or lessN=1N=2---(DON’T ASK) Don’t know0%---------Response Category—STREET MAINTENANCE FEE ON UTILITY BILLCity N=48Afr. Am. N=8Hispanic N=3Asian N=1Distributes burden widely/on everyone23%N=4------Most fair/equitable17%N=2------Least objectionable16%---N=1---Least expensive9%N=1------Cost would be equal to everyone8%N=1---N=1Best option (no reason)7%---------Fees go directly/only to roads/no other use2%---------Other18%N=2N=3---(DON’T ASK) Don’t know11%---N=2---Response Category—LOCAL SALES TAXCity N=49Afr. Am. N=8Hispanic N=4Asian N=3Distributes burden widely/on everyone34%N=3N=1N=2Most fair/equitable26%N=1---N=3Have been needing a sales tax—will also fund other issues22%N=2------Will generate enough/most funding9%N=1------To collect funds from tourists/visitors4%------Other states/cities with sales tax are better off financially4%---N=1---Easiest way to collect funds0%N=1------Funds can also be used elsewhere (education, etc.)2%N=1N=1---Other10%---N=1---(DON’T ASK) Don’t know8%N=1N=1---Response Category—HOTEL AND RENTAL CAR TAXCity N=141Afr. Am. N=16Hispanic N=24Asian N=9Won’t affect me—I pay enough in taxes28%N=5N=7N=2Visitors should contribute their share to maintenance costs/revenue17%N=2N=2N=1Taxes local citizens the least/taxes non-residents instead14%N=4N=6N=1Least objectionable option/other options too high10%N=5N=2N=1Hasn’t been taxed much in past/other taxes high enough6%---------Least regressive tax—affects people who can afford it4%N=1N=1N=2Based on usage3%---------Will generate the most revenue3%---------Brings in outside dollars/makes up for not having sales tax---N=1N=2N=1Affects larger percentage of higher income people3%---N=1---Other4%N=1N=2---(DON’T ASK) Don’t know8%N=1N=1N=1DEMOGRAPHICSThe following questions make sure we have a valid sample of the community. It’s important that I collect answers to each question. Please keep in mind your responses are confidential. What is your age?Response CategoryCity N=400Afr. Am. N=50Hispanic N=50Asian N=2618-2413%4%22%15%25-347%6%24%4%35-5439%30%30%50%55-6424%10%16%12%65+15%48%6%15%(DON’T READ) Refused2%2%2%4%Gender (BY OBSERVATION)Response CategoryCity N=400Afr. Am N=50Hispanic N=50Asian N=26Male48%48%52%50%Female52%52%48%50%What area of the city do you live in – West of the Willamette River, between the Willamette and I-205, or East of I-205?Response CategoryCity N=400Afr. Am N=50Hispanic N=50Asian N=26West of Willamette River20%2%12%23%Between the Willamette River and I-20560%92%66%50%East of I-20520%6%22%27%Political Party (RECORD FROM SAMPLE)Response CategoryCity N=400Afr. Am N=50Hispanic N=50Asian N=26Democrat60%80%46%46%Republican13%10%8%15%Independent27%8%46%38%Refused (Don’t Ask)0%2%0%0%Which of the following best describes your ethnicity? Response CategoryCity N=400Afr. Am N=50Hispanic N=50Asian N=26White/Caucasian87%---------African American/Black n=502%100%------Hispanic/Latino n=503%---100%---Asian/Pacific Islander n=204%------100%Native American/American Indian1%---------Other2%---------Refused (Don’t Ask)2%0%0%0%What is the highest level of education that you have completed? Response CategoryCity N=400Afr. Am N=50Hispanic N=50Asian N=26Less than high school4%4%4%0%High school diploma14%16%20%12%Some college23%40%36%35%College degree31%20%26%42%Graduate/professional school27%20%14%12%Refused (Don’t Ask)1%0%0%0%How many years have you lived in the city of Portland?Response CategoryCity N=400Afr. Am N=50Hispanic N=50Asian N=260-5 years4%2%10%0%6-10 years4%12%18%8%More than 10 years92%86%72%92% ................
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