Tupperware
TUPPERWARE
Tupperware
INTRODUCTION
1
SITE 4
LOCATION 9
TRANSPORTATION11
LIFESTYLE12
UTILITIES14
ECONOMICS16
COMPATIBILITY22
INTRODUCTION
$10 Billion Global Empire Fueled By Relationships (Sound Familiar?)
More than 40 years before Amazon revolutionized e-commerce, Tupperware Brands transformed the art of the sale by elevating relationship-based selling and introducing an all-new way to deliver products to consumers. Tupperware's famous home parties weren't just fun; they also helped create career opportunities for women. Now Tupperware Brands Corporation is a multi-billion-dollar global direct seller of innovative, premium products with an independent sales force located in 100 countries around the world.
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1
State-of-the-Art Corporate Campus
Tupperware built this plastics empire in Osceola County where the company bought more than 1,000 acres for its new global headquarters in 1953. Tupperware opened its sprawling campus, but tabled the idea of further development, until recently. The land is now being developed with the goal of creating a mixed-use environment with amenities and services that provides a state-of-the-art corporate experience.
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3
SITE
Ready for HQ2.O
The site offered to Amazon by Tupperware Brands Corporation is adjacent to its Edward Durell Stone-designed headquarters building and beautifully landscaped campus, set within the larger 1,300-acre Tupperware development known as Osceola Corporate Center (OCC). OCC has been under development since the early 2000s, commencing with a nearly two million square foot retail component, followed by nearly 2,000 multifamily residential units and now approaching the hotel and office development phase of the project. The OCC currently consists of:
? Orlando Health medical complex (now under construction) ? Osceola County School for the Arts (a top-ranking performing arts magnet
high school) ? San Matteo Crossings Apartment Complex (a 352-unit market rate
apartment complex starting construction in October 2017) ? A 128-unit Hilton hotel expected to begin construction before year-end 2017
across from the Tupperware HQ ? A second 120+/- unit hotel proposed for development immediately adjacent
to the Orlando Health medical complex ? Forested wetlands
1,300
Total acres
2,000,000
Square foot retail component
2,000
Multifamily units
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5
120
acres
SunRail
onsite
HQ2.O Site Strategy
Our proposed site strategy for Amazon HQ2.O consists of:
?120 acres in a contiguous assemblage reaching out in a half-mile radius from the Tupperware SunRail station
?Direct access to the SunRail line ?Greenfield opportunity that may be in both Osceola and Orange Counties, or exclusively within Osceola
County ?All utilities are either in place or are under construction to be available by year-end 2017
The entire Osceola Corporate Center is located within a half mile of the Tupperware SunRail station, is classified as transportation-oriented development and seeks pedestrian-friendly/bicycle-friendly development with green space and high-density mixed uses to support the rail system. The Osceola County holdings are included within the OCC Planned Development, and the Orange County holdings are included within the Tupperware Heights Planned Development.
The initial 500,000 sq. ft. of development would be situated immediately adjacent to the SunRail station, and consists of two possible 16-acre tracts. Tupperware would provide Amazon with input on the development of any additional remaining properties in the Tupperware project, including preferential uses.
Entitlements
Tupperware's OCC Planned Development in Osceola County contains a mixture of retail, office, multi-family residential and hotel uses. Currently there are 1,594,320 sq. ft. of office entitlement remaining and 380 hotel rooms. Tupperware is in the process of amending its PD with Osceola County to allow for significant additional amounts of office development. The required amendment is minor, and is expected to be approved by the Osceola County Board of County Commissioners by year-end 2017.
The Tupperware Heights Planned Development in Orange County contains a mixture of 966,975 sq. ft. of commercial and 200 multi-family residential units. Tupperware is confident that an increase in density, should it be needed, would be favorably received by Orange County Commissioners to accommodate Amazon's needs and achievable within a one-year period.
Total current entitlements across the site (both Osceola and Orange portions) are: 2.5 million sq. ft. of office space, 200 multifamily units and 380 hotel rooms. Total anticipated entitlements are: eight million+ sq. ft. of office space.
Studies: Various phase one environmental, geotechnical, archaeological and environmental tests have been completed on the property with no concerns noted. Copies of these studies can be provided upon request.
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7
429
OCOEE
WINTER GARDEN
50
438 408
PARK 426 423 51278
UNIVERSITY
OF CENTRAL
417
FLORIDA
542481
4 59228
50
50
551
DOWNTOWN ORLANDO
ORLANDO EXECUTIVE
AIRPORT
408
WINDERMERE
435
UNIVERSAL ORLANDO?
4
527 51278
59228 542481
436 15
WALT DISNEY WORLD?
429
CONVENTION CENTER
ORLANDO INT'L
AIRPORT
528 417
4 8
535 519228
417
TUPPERWARE
KISSIMMEE
KISSIMMEE GATEWAY AIRPORT
51278
59228
NEOCITY
519228 542481
LAKE NONA
SUNBRIDGE
ORANGE OSCEOLA
5
Miles to NeoCity
10
Miles to Lake Nona
14
Miles to Sunbridge
20
Miles to Downtown Orlando
Location
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TRANSPORTATION
ORANGE AVE. CSX RAILROAD VE.
ORANGE BLOSSOM TRAIL JOHN YOUNG PKWY
MARY LOUISE LN.
TUPPERWARE WORLD HEADQUARTERS
CAMPUS
OSCEOLA PKWY.
CENTE RVIEW (PROPOSED)
OSCEOLA COUNTY SCHOOL FOR THE PERFORMING
ARTS
PHASE II
The Art of Getting Around
Air Tupperware's property is 15 minutes from the Orlando International Airport by car. A helipad, including roof-top, would be possible at the site. Orlando Health will have a helipad at its adjacent site. Kissimmee Gateway Airport is six miles from the site and provides general aviation air service 24 hours a day with two paved airport runways (5,000 and 6,000 feet). Three fixed-base operators are located on the airport property.
Highway Access The Osceola Corporate Center has superb access, with major roads and highways intersecting at or near the site. For employees who drive to work, there would be adequate capacity for Amazon to accommodate its employee parking. Parking structures are permitted and encouraged, provided that they are attractive and not fronting the roads. The height of parking structures is unlimited in Osceola County and is limited to 80 feet in Orange County. The following roadways intersect around the site.
Mass Transit
On OCC property at its eastern edge is the new SunRail commuter line, a 61-mile commuter rail serving the Orlando area, with an eventual connector line to Orlando International Airport to be served by a four-platform rail hub nearing completion on the south end of the airport. This airport connection station is expected to be one SunRail station north of the Tupperware station. The Tupperware station currently under construction is expected to begin service in Summer 2018. In addition, the public access road servicing the Tupperware SunRail station, known as Orange Avenue, is currently under reconstruction by Tupperware for a half-mile distance from Osceola Parkway to the Orange-Osceola county line and will be completed as a four-lane divided highway by yearend 2017. Tupperware is willing to share station naming rights with Amazon.
CENTERVIEW
Legend
Reta il Mixed Use Office/ Warehouse School Prope rt y Wetlan ds & Open Sp ac e T.O.D. Prima ry Zone - Mixed T.O.D. Sec on da ry Zone - Mixed
MICHIGAN A
?Osceola Parkway, a four-lane east-west corridor passing through the heart of OCC (and adjacent to the site) and leading from Florida's Turnpike to Interstate 4 and to the Disney Theme Parks just beyond (55,000+ vehicle count)
?Florida's Turnpike, a mere half-mile distance from OCC's eastern border, providing north-south access through the state
?The Central Florida GreeneWay (State Road 417), a beltway toll road system providing access not only to the Orlando International Airport, but to all points on the eastern half of the Orlando metropolitan area
?Orange Blossom Trail (U.S. Highway 441), a six-lane north-south surface street within OCC (adjacent to the site) and reaching downtown Orlando (33,000+ vehicle count)
?John Young Parkway a six-lane north-south surface street within OCC (and one mile from the site) that reaches downtown Orlando (33,000+ vehicle count)
?Orange Avenue, a four-lane north-south surface street within OCC (and in the middle of the site), reaching downtown Orlando (25,000+ vehicle count)
Trails Sidewalks are currently in place along Orange Blossom Trail and West Osceola Parkway. In advance of the new SunRail station, FDOT conducted a multimodal mobility assessment of the site. Improving the pedestrian and bicycle infrastructure around the OCC site has already been identified as very high priority and could be expedited for Amazon.
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