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JOB DESCRIPTIONJOB TITLE:Marketing ManagerDIRECTORATE:CommercialREPORTING TO:Head of Marketing & Communications Job Summary:Lead and inspire a small marketing team to proactively grow England Netball’s brand and increase reach through our digital channels by creating unique and compelling content for all of England Netball’s communications. Be a creative thinker, developing and implementing innovative new ways to engage, inspire and grow our audiences, with a strong focus on digital marketing. Develop and implement marketing and digital activations for England Netball, Netball Superleague and Commercial Partners from grassroots to the elite game, ensuring England Netball’s strategy, vision and values are across everything we do.Key Responsibilities:Support the Head of Marketing and Communications to develop, manage and implement England Netball’s brand and digital marketing strategyLead a team of 4 to deliver an innovative digital content strategy across all channels that brings the England Netball brand to life and engages, inspires and grows our audiences.Develop and manage the digital content and social posting schedule in-line with England Netball’s digital strategy, ensuring distribution of relevant and timely contentLead the management of all member communicationsLead the management of the England Netball website and associated websites ensuring that all content is relevant and up to date to support the organisation’s members, activities and campaigns. Work with the Partnerships Team to ensure partner campaigns are delivered successfully and helping raise the profile of netball through partnership activationsForm part of the Vitality Netball Superleague communications group to support the promotion of the competition through all relevant channels Support the development of England Netball’s brand, working closely with the Head of Marketing and Communications to ensure all promotional material and imagery is within brand guidelines. Includes rollout across the organisation to ensure high quality delivery, creativity and operational excellenceOwnership of budgets associated to the delivery of the brand and digital strategy and in accordance with the Finance PolicyRegularly monitor the sports environment to keep up to date with current digital trends and content ideas that can be implemented by England NetballManage the monthly digital analytics report to share with the executive team GeneralAttend meetings with external stakeholders ensuring you act as a positive role model, ambassador and advocate for the sport and the NGB, at all times nurturing and developing positive relationships that will promote and support the strategic development of England Netball.Respect and promote the spirit and intentions of England Netball’s Safeguarding and Protecting Young People in Netball policy.Actively role model England Netball Equality, Diversity & Inclusion policy ensuring it is at the forefront of how we work.Undertake any other duties as may be required from time to time that are consistent with the responsibilities of the post and the needs of England Netball.The PersonDescriptionEssential (E)/Desirable (D)Skills/Abilities/ Knowledge Strong attention to detail and outstanding written and verbal communication skillsStrategic approach to creating and implementing outstanding brand campaignsTrack record of building and delivering successful digital strategies for organisations Excellent understanding of current digital marketing technologies and production tools (SEO, social platforms, analytical platforms, web content management systems and email campaigns)Ability to work under pressure and manage conflicting workloads Ability to see the big picture and know ‘what’ to say as opposed to just ‘how’ to sayAbility to maintain close constructive working relationships at all levelsGood social and interacting skillsGood networking contacts within sports and media industryEEEEEEEEDExperienceProven track record of successfully creating and managing a wide range of digital content, including videos, infographics and imagery Experience of planning and managing marketing campaigns/communications across digital channelsExperience of managing or leading a team Proven experience in managing website developmentExperience of developing a content strategyExperience of managing external agenciesSports or lifestyle brand experience EEEEDDDDDPersonal AttributesCreative ThinkerFlexible and flourishes on delivering on multiple projects/ campaigns Thrives off being agile and solution focusedResilient with a high level of self-awareness Passionate about the profile of female sport 100% team player willing to get ‘stuck-in’Desire to be a digital innovator not a followerEEEEEEEEducation/ QualificationMarketing Degree or equivalent experience CIM qualified or working towardsEDOtherThis role may require evening / weekend working around event timesWe are strong believers that it is the culture within our organisation that makes it a special place to work and drives our huge successes. Our people are passionate and dedicated to making Netball the best that it can be.We have three core cultural behaviours that are critical to how we deliver our strategic goalsWE ARE PIONEERS: Never settling, continuously learning and innovating… to be the best that we can be.WE EMPOWER: Through collaboration and trust we have confidence in ourselves and others; to make the right decisions and get things done.WE ARE PASSIONATE: Driven to succeed without ego, inspiring others along the way. ................
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