Simplifying HR and Payroll for Small Businesses

Client Cumberland Payroll Location Nashville, TN Challenge Optimize productivity Product Asure HCM for Partners

Asure Payroll & Tax and HRServices Partner

ASURE GROWTH STUDY

Simplifying HR and Payroll for Small Businesses

Challenge

As a payroll service provider that mostly works with dental offices, Cumberland Payroll was founded in early 2020 to sink its teeth into all the payroll, tax and even HR minutiae its clients did not want to be burdened by.

"Our clients went to school because they wanted to be dentists, not because they also hoped to one day have a practice where they would also have to handle payroll, W-4's, and employee recordkeeping," said Lynne, Director of Payroll and HR Services of Cumberland Payroll. "They want to go in, focus on their patients, and go home. We

help them do this by taking payroll and other routine administrative tasks totally out of their world."

"We ultimately chose Asure HCM for Partners because of the full package and service bureau offering we knew our small business clients needed the most"

Lynne

Director of Payroll and HR Services, Cumberland Payroll

Highlights

Veteran in payroll and payroll service bureaus turns to easiest, full service software solution and partner to begin using immediately. Payroll provider becomes one-stop shop for payroll and HR services.

Dental practices with under 10 employees get time and energy back to focus on their patients and team. All-in-one solution enables payroll provider to provide quality customer service - better ensuring retention, expansion of services, and future growth opportunities.

Solution

Cumberland Payroll chose Asure HCM for Partners, initially licensing Asure Payroll & Tax and Asure HRServices, to support its small business clients that have an average of eight employees.

"Some of our clients have come to us using as many as five different systems for each separate task," said Lynne. "When our company was looking for a system that would work for our clients, Asure was one that came up multiple times. We ultimately chose Asure HCM for Partners because of the full package and service bureau offering we knew our small business clients needed the most," recalled Lynne.

With the ability to also handle clients' payroll, this gave Asure an edge over other systems being considered. All their clients would need to do is send timesheets to Cumberland, making them a true full-service shop.

Impact

"For small businesses already strapped for time, it can be frustrating working with some software providers. Usually, you first deal with a sales rep and then you get passed around to different departments after you buy the software program. When you have questions, you never have a consistent go-to contact," said Lynne.

Licensing Asure Payroll & Tax for Partners and Asure HRServices for Partners means Cumberland's clients get to work with the same payroll service provider - one they can go to for quick questions, that intimately knows their business, and of course takes all payroll and HR tasks off their plates. If they want, their clients now have one simple system to log into and pull reports vs. multiple; however, these dentists and business owners are enjoying that Cumberland has gotten them out of the everyday payroll and HR issues that pop up so they can focus their time and energy on their patients and team.

Asure HCM for Partner is also easy to use and makes locating and processing information a much more efficient process than any other system Lynne has used in the past. "I have 25 years' experience in service bureau and 40 years in payroll and Asure HCM Partner is one of the easiest systems I've ever used. I caught onto it quickly and feel great about offering it to our clients." This allows Cumberland to provide consistent, quality customer service to its clients that results in better retention and opens up more time for growth opportunities.

"I have 25 years' experience in service bureau and 40 years in payroll and Asure HCM Partner is one of the easiest systems I've ever used. I caught onto it quickly and feel great about offering it to our clients."

Lynne

Director of Payroll and HR Services, Cumberland Payroll

What's Next

With an all-in-one solution and service bureau in place, Cumberland can offer its clients just about everything. From handling virtually any questions they may have about the HR process to taking the headache of payroll off of their clients to-do lists to leaning on an easy-to-use system, Cumberland can also look at what other tasks they may be able to offer their clients, such as benefits, as they look to grow their business in the future.

Asure (NASDAQ: ASUR) sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner's mentality. We help more than 60,000 small and mid-sized businesses develop their "Human Capital" to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Asure HCM solution includes Asure Payroll & Tax, Asure HR, and Asure Time & Attendance. Our Asure HRServices offering ranges from online compliance tools to a fully outsourced HR department.

U.S. SALES Local: 512.437.2700 Toll Free: 888.323.8835 Fax: 512.437.2365

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