Reusable, Recyclable (and Affordable) Cups Enter Coffee Market

FOR IMMEDIATE RELEASE For more information, contact: Sustain@pmi-

Reusable, Recyclable (and Affordable) Cups Enter Coffee Market

Seattle, Washington ? SUSTAIN? (sustain), a new brand from Pacific Market International (PMI), announces the release of their innovative reusable and recyclable coffee cups, available at a suggested retail price of only $2 in coffee shops all over the country. The new cups represent the lowest price-point on the market for a high-quality reusable cup branded with the coffee shop's logo. They come in a variety of sizes and colors, allowing for continual refreshment during seasonal promotions and other events.

SUSTAIN? cups were designed and brought to market to introduce a cost-effective way for consumers to reduce their environmental impact on a daily basis. 70% of US coffee consumption is part of a daily routine, and every year 16 billion paper cups wind up in US landfills. SUSTAIN?'s goal is to enable behavior change - away from single-use disposables, to reusables.

Through Life Cycle Analysis, SUSTAIN? cups were shown to have 50% less overall environmental impact than paper cups after 10 uses. Further, the carbon footprint breakeven point for 4 paper cups is at only 4 uses of a SUSTAIN? cup.

When it comes to function for the price, SUSTAIN? out-performs any alternative on the market. The durable #5 PP plastic is stain-resistant, dishwasher and microwave safe, BPA-free, and widely recyclable. This FDA-compliant food-safe plastic allows for innovations in form, texture, color, and printing, all at a never-before-seen price point that legitimately encourages consumers to change their behavior. Some SUSTAIN? customers are doubling down by also offering discounted drinks every time the consumer returns to reuse their cup.

Standing behind their environmental mission, SUSTAIN? also offers their customers branded, in-store recycling bins with return-mailing service included. Coupled with branded cups and customizable point-of-sale displays, the company supports coffee shops large and small to integrate the system into their daily business.

For more information, contact Sustain@pmi-

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