Digital Marketing - University of Michigan
[Pages:39]Digital Marketing
ELIZABETH SMITH BRIGHAM FEBRUARY 15, 2011
2/15/2011
Agenda
Introduction What is Digital Marketing?
Definition discussion Major channels Recent trends and growth Digital Marketing as part of Marketing Mix Digital Campaign Strategy & Execution Digital Marketing Brainstorm: Kellogg's Crunchy Nut Student of the Game bonus / Q&A
2/15/2011
Introduction
Elizabeth Smith Brigham Ross MBA 2009 Sr. Product Manager, Disney Online, Disney Parks Walt Disney Parks and Resorts Online Elizabeth.smith.brigham@ 773-677-2783
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Walt Disney Parks & Resorts Online ? Partnership with Disney Online
2/15/2011
Disney Parks
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What is Digital Marketing?
Definition discussion Major channels Recent trends and growth
2/15/2011
Digital Marketing Discussion
How do you define digital marketing?
2/15/2011
Digital Marketing Channels
Owned Media
Earned Media
Paid Media
IAB media
Disney Parks Twitter Feed
Disney Parks YouTube Channel
WDW Facebook Fan Page
Paid Search
2/15/2011
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