Communication Success with Four Personality Types
Communication Success with
Four Personality Types
Reference Guide
Preston Ni, M.S.B.A.
Professor of Communication Studies
2
Also by Preston C. Ni
How to Communicate Effectively
and Handle Difficult People, 2nd Edition
Seven Keys to Life Success
Wealth Building Values, Attitudes, and Habits
Seven Keys to Long-Term Relationship Success
Ten Tips for Presentation Confidence and Reducing Nervousness
Branding Your Career Like Apple: Lessons from Steve Jobs¡¯ Former Boss
Successful Office Networking
Bridging Cultural Communication Differences: East and West
For more information or to purchase, visit publications
Professor Ni is available as a presenter, workshop instructor, course designer,
and private coach. For more information, write to commsuccess@,
or visit
Copyright ? 2006, 2014 by Preston C. Ni.
All rights reserved. No part of this manual/article shall be reproduced in any form whatsoever,
stored in a retrieval system, broadcasted, transmitted, or translated into any kind of language, in
any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without
the prior written permission from the author.
No responsibility for the loss occasioned to any person acting or refraining from action as a result
of the material in this publication can be accepted by the author or publisher.
No patent liability is assumed with respect to the use of the information contained herein. The
author and publisher assume no responsibility for errors or omissions. Neither is any liability
assumed for damages resulting from the use of information contained herein.
3
Table of Contents
Introduction
6
Part I: Communication Success with Four Personality Types
The Four Personality Types
8
The Helpful Nurturers
9
Communication Success with Nurturers
10
The Creative Idealists
13
Communication Success with Idealists
14
The Cerebral Realists
17
Communication Success with Realists
18
The Strategic Directors
21
Communication Success with Directors
22
Part II: Additional Skills and Strategies for the Four Personality Types
Are You Too Nice? Seven Ways to Gain Appreciation
& Respect
27
Seven Ways to Say ¡°No¡± and Keep Good Relations
32
How to Be Ultra Productive
33
4
How to Find Your Best Career & Get Paid Doing What
You Love
36
Are You a Poor Communicator? How to Improve
39
Five Keys to Enhancing Your Emotional Intelligence
43
References
49
5
¡°The secret to success is to understand the point of
view of others."
¡ª Henry Ford
¡°Know yourself, know others. One hundred battles, one
hundred victories.¡±
¡ª Chinese proverb
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