A THESIS

DIGITAL STRATEGY IN THE GLOBALIZATION OF

MEDIUM SIZED INDIAN PHARMA COMPANIES AN EMPIRICAL STUDY

A THESIS

Submitted by

JAYAPALA REDDY A V

for the award of the degree

of

DOCTOR OF PHILOSOPHY

SCHOOL OF MANAGEMENT STUDIES

VIGNAN's FOUNDATION FOR SCIENCE, TECHNOLOGY AND RESEARCH

UNIVERSITY, VADLAMUDI,

GUNTUR - 522213, ANDHRA PRADESH, INDIA

NOVEMBER 2017

Dedicated to

Indian Pharmaceutical Industry

ii

DECLARATION

I certify that:

a. The work contained in the thesis is original and has been done by myself under

the general supervision of my supervisor.

b. I have followed the guidelines provided by the Institute in writing the thesis.

c. I have conformed to the norms and guidelines given in the Ethical Code of

Conduct of the Institute.

d. Whenever I have used materials (data, theoretical analysis, and text) from

other sources, I have given due credit to them by citing them in the text of the

thesis and giving their details in the references.

e. Whenever I have quoted written materials from other sources, I have put them

under quotation marks and given due credit to the sources by citing them and

giving required details in the references.

f. The thesis has been subjected to plagiarism check using a professional

software and found to be within the limits specified by the University.

g. The work has not been submitted to any other Institute for any degree or

diploma.

Place:

Jayapala Reddy A V

Date:

(Reg. No.111PG12011)

iii

THESIS CERTIFICATE

This is to certify that the thesis entitled ¡°DIGITAL STRATEGY IN THE

GLOBALIZATION OF MEDIUM SIZED INDIAN PHARMA COMPANIES ¨C AN

EMPIRICAL STUDY¡± submitted by JAYAPALA REDDY A V to the Vignan¡¯s

Foundation for Science, Technology and Research University, Vadlamudi, Guntur for the

award of the degree of Doctor of Philosophy is a bonafide record of the research work

done by him under my supervision. The contents of this thesis, in full or in parts, have

not been submitted to any other Institute or University for the award of any degree or

diploma.

Prof. B. Madhusudan Rao

Place: Guntur

Research Guide

Date:

Professor, Dept. of Management Studies

VFSTR University, Guntur, Andhra Pradesh, India

iv

ACKNOWLEDGEMENT

¡°It is an opportunity to remember and acknowledge the contributions of the people who

have been in the path of this journey called¡­ LIFE¡±!

I want to dedicate this to my parents, wife, son and daughter who have always been with

me on this journey which they call search for Excellency and supremacy! I had been many

times blind to their discomfort and unsaid complaints which I will name as sacrifice. I

like to contribute the first word of this text to the last thought carried home by whoever

had gone through and appreciated this dissertation ¡­ to my beloved family.

My parents Shri Venkataswamy Reddy and Smt. Gowramma have shown the path of life

by inculcating values and fighting spirit to achieve my life¡¯s goals in spite of all odds and

I am indebted to my wife who stood behind me during different phases of my life.

My children Rahul and Aishwarya have made me realize the true purpose of my life.

Special thanks to my uncle Mr. A. P. Thimma Reddy who was instrumental in shaping

my academics in my early days, making me realize my true potential during my childhood

and wanted me to pursue a doctorate degree. I am indebted to my brother Nataraja and

his family who have been by my side all my life.

I would like express my sincere thanks and appreciation to my guide Prof. B M Rao,

Department of Management Studies, Vignan¡¯s University for his generous help, regular

follow-up and guidance to complete this course. My sincere thanks to the mentors and

the staff of Vignan¡¯s University, which goes without saying.

It was my respected teachers from childhood days who shaped my character and career

making me the person I am today. My sincere salutations to all the teachers throughout

my academic journey and a very special thanks to Dr. S. Shashidhara, Ex-Principal,

Government College of Pharmacy, Bangalore for his encouraging role in my life.

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