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Abbott Diagnostics Mission:
• To improve lives by providing cost-effective health care products and services
Abbott Diagnostics Vision:
◆ To be the world's primary source of diagnostic tests.
◆ Day-to-day efforts are guided by the following four priorities:
◆ Continually improve the quality of patient care
◆ Provide exceptional service to the medical community
◆ Create a positive working environment for employees
◆ Maintain a healthy growing business
Global Presence:
◆ Abbott Laboratories is ranked 133 of Fortune 500 companies, has 56,000 employees in 150 countries worldwide and revenues of $12.5 billion.
◆ Greater than $1 billion per year is devoted to the research and development of innovative health care solutions in the following areas:
◆ Pharmaceuticals
◆ Diagnostics
◆ Hospital Products
◆ Nutrition
◆ Chemical and Agriculture
◆ Abbott Diagnostics focused on advances in areas of
◆ Immunodiagnostics
◆ Hematology
◆ Blood Glucose Monitoring
◆ DNA testing
Positioning Statement:
◆ The goal in diagnostics is to help lower the overall cost of health care by developing tests and systems that provide early, accurate detection and management of medical conditions.
Hematology Strategy against Coulter:
◆ Create the perception that Coulter has "old" technology
◆ Position optical counting as being more accurate and precise
◆ Use the strength of Abbott Diagnostics products by bundling additional laboratory products - especially immunoassay
◆ Use the strength of Abbott Laboratories by bundling hospital and pharmaceutical products
◆ Use national contracts (eg. Premier)
Product Breadth and Depth:
Abbott Cell-Dyn hematology portfolio consists of 6 primary instruments (5 platforms):
◆ Cell-Dyn 1700
◆ Cell-Dyn 3200
◆ Cell-Dyn 3500R
◆ Cell-Dyn 3700
◆ Cell-Dyn 4000
◆ Cell-Dyn SlideMaker/Stainer (SMS)
◆ The only thing consistent about the Cell-Dyn's platform technology is their inconsistency. For example:
◆ CD 4000 is impedance, optical & fluorescence
◆ WOC, RIC, ROC, PIC & POC
◆ CD 3000, 3500, 3700 are impedance and optical
◆ WOC, RIC, & PIC (3500, 3700 adds WIC, 3700 also has NIC)
◆ CD 3200 is purely optical
◆ WOC, NOC, ROC & POC
◆ CD 1400, 1500, 1600 & 1700 are impedance
◆ WIC, RIC, & PIC
However, Abbott effectively uses a the derivative product approach
◆ The 3700 is an updated 3500
Abbott's Targets:
Abbott's primary targets will be every laboratory performing hematology testing. Their overwhelming presence in the hospital as well as in laboratory (especially immunoassay) combined with the shear number of accounts representatives and specialists means that every account is a potential target. However, the aged base of CD3000's and ABC accounts will have a special emphasis.
SWOT Analysis
The following table is a modification to information originally presented in CAP TODAY, Dec. 1998. Modifications were made to both the HmX and CD3200 information in the interests of
completeness.
|Instrument Name |COULTER® HmX™ |Abbott CD3200 |
|First Yr. Sold |1999 HmX A/L |1997 |
| |1999 HmX CP | |
|Test Menu/Chartable |WBC, RBC, Hgb, Hct, MCV, MCH, MCHC, RDW, PLT, MPV, |WBC, RBC, Hgb, Hct, MCV, MCH, MCHC, RDW, PLT, MPV, |
| |lymph #&%, mono #&%, neut #&%, eo #&%, baso #&%, |neut #&%, mono #&%, lymph #&%, eo #&%, baso #&% |
| |retic #&%, graded RBC morphology* | |
| |*Not available on the CD3200 | |
|Test Menu/Flags |Comprehensive high/low, definitive and suspect messages|Band, blast, variant lymph, IG, NRBC, RRBC, NWBC, |
| | |FWBC |
|Tests not available but sub for 510K |MRV, IRF * |N/A |
|clearance |*Not available on the CD3200 | |
|Other tests under development |N/A |Retic #, %, IRF |
|Tests used clinically outside US |PCT, PDW |PCT, PDW |
|Differential method(s) |Coulter's 3-D VCS technology |M.A.P.S.S.b (Multi-angle Polarized Scatter Separation|
|WBC method(s) |Impedance |Dual gated optical scatter |
|Hemoglobin method |Modified Cyanmethemoglobin |Cyanide-free colorimetric determination |
|Red blood cell/platelet method |Impedance |Hydrodynamic focused flow gated optical |
|Linearity/WBC count (109/L) |0-99.9 |0-250 |
|Linearity/RBC count (1012/L) |0-7.0 |0-8 |
|Linearity/Hemoglobin (g/dL) |0-25 |0-25 |
|Linearity/MCV(fl)or Hct(%) |50-150 (MCV) |35-180 (MCV) |
|Linearity/Platelet |0-999 |0-1750 |
|Precision/WBC count | ................
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