HMP



Submission TimelinesEblasts HTML file must be provided 5 business days before launch to allow time for testingProduct Showcase: 5 business days before deployment dateeNewsletter ads: 5 business days before deployment dateWebsite ads: Allow 5 business days for ad to go live from submission date Website Ad SpecsAd TypeAd SizeAcceptable Dimensions(px)Leaderboard EMS Responsive Leaderboard728x90/ 320x50/ 300x50 Skyscraper160x600 160x600Block300x250 Medium Rectangle300x250 Pushdown728x250 pushdown728x250Applicable to all ad sizes listed above:Acceptable file types: JPG, GIF, PNG, HTML/ HTML5Max Static File Size (jpg, gif, png): 256 KBMax HTML Initial Load: 200 KBAnimation / Video Guidelines: 15 sec max animation length / Video not allowed for this unitAudio Initiation : Must be user initiated (on click: mute/ un-mute); default state is mutedZ-Index Range: 0-4,999Other: If submitting a JPG PNG or GIF, click through URL is required. eNewsletter Ad SpecsAd TypeAd SizeAcceptable Dimensions(px)ENL Ad300x250 Medium Rectangle300x250 ENL Ad728x90728x90EMS eNewslettersTop Stories (sent every Thursday): features 2 leaderboard adsManagement Tips (sent first and third Monday of every month): features 2 leaderboard ads and 1 block adEducator Tips (sent the last Tuesday of every month) features 2 leaderboard ads and 1 block adPediatric Tips (sent the third Monday of every month): features 2 leaderboard ads and 1 block adPodcast e-newsletter (sent the third Saturday of every month): features 2 leaderboards and 1 block adAcceptable file types: JPG, GIF, PNGMax Static File Size (jpg, gif, png): 40 KBNotes: Click through URL requiredHTML Email Specs/Best PracticesIf providing HTML, please read below:Subject line requirede-Blasts may only contain HTML, text, JPG, or GIF images (flash, rich media, image maps, and JavaScript are NOT available in e-mail products). Animated GIFs/banners are accepted but not recommended.Table-based HTML layouts must be centered and 600-650 pixel-wide at up to a 100k maximum file size including all images and the HTML file.Each HTML file shall also contain fully qualified web links with PDF, Word Document, or other non-traditional web page links clearly identified.All file CSS must also be online with no embedded style sheets, external linked style sheets, CSS for positioning, or CSS layers. Use of the background image attribute is additionally not permitted.Subject lines are subject to approval and must be no more than 150 characters and may not contain all capital letters, only 1 word, SPAM trigger words, or characters requiring encoding.It is also strongly recommended that clients include in all e-blasts a call to action above the first 400 pixels (height) of the e-mail, which also relates to the subject line of the e-Blast.Text to image ratio should be approximately 60% text / 40% image.Per CAN-SPAM laws, HMP will provide opt-out language. Please do not include unsubscribe links in submitted HTML.If providing assets for a custom e-blast, please provide the following: Subject line requiredText and direction where to place / link text (Recommended text to image ratio -- 60:40Company logo (jpg, png, gif)Call to action language / URLAny image to include (jpg, png, gif)Product/Exhibitor/ Spotlight and Featured Product NewslettersPlease provide the following: Product Headline (50 characters or less)Product Text 40 words or lessNo embedded linksNo additional formattingCompany Logo (max-height: 100px)Product Image (280x150px /Acceptable files types: jpg, jpeg, gif, png)Clickthrough URL ................
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