ADVOCACY



ADVOCACY STRATEGY Facilitating the creation of new work means fostering a passion for the arts, as well as fostering the active participation of those not yet involved in the arts. Advocacy is central to Organisation’s artistic, development, marketing and partnerships strategies. During this Strategic Plan period, we will develop an approach to advocacy which is unique to our context, as well as telling specific stories that are grounded in place. A culture of arts advocacy will:Facilitate the formation of arts networks and collaborations;Enhance the presence of arts and culture in the media; Foster a clearer understanding and a passionate engagement with the arts on the part of policy makers, decision makers and elected representatives;Capture the interest of potential corporate partners by developing their understanding of the value of creative practice and arts experiences for a growing number of people;Foster local, regional philanthropy through local leaders;Facilitate the distribution of information about our services, resources and funding opportunities;Drive new memberships and support membership loyalty.A distributed advocacy model will create a series of arts conversations, each with their own momentum, together generating a critical mass that fosters positive, constructive understandings of the role of creative practice in our lives. We will do this by:Creating a set of advocacy resources for members, including resources on –Developing a language for valuing the arts that’s positive, authentic and grounded in local examples of making, sharing and experiencing art;Understanding and expanding local networks to foster an interest and a passion for the arts through schools and local businesses;Fostering positive relationships with elected representatives, advisers, policy makers, newspaper editors, radio producers and arts writers; Targeting the arts to current affairs to make it newsworthy for mainstream media publication e.g. taking advantage of the increased media interest in arts policy during an election year, without distorting the intent of the advocacy into party-political language;Social media advocacy;Modelling positive advocacy through the public conversations we foster and the current events to which we respond; An advocacy campaign for every key project;Facilitating relationships with elected representatives and the media though first introductions and group gatherings;Further fostering advocacy through our networks;Fostering third-party advocacy through our corporate partnerships;Measuring and benchmarking against national and international approaches and research. ................
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