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FOLK CULTURE POPULAR CULTURE Society rural urban pre-industrial post-industrial isolated interconnected homogeneous heterogeneous Culture communal individualistic tradition innovation changes slowly changes rapidly accretion revolution conformity choice, individuality "types" "styles" oral communication mass media few outside influences transculturation utility, ritual leisure Spatial Aspects of Culture local, regional national, global horizontal diversity vertical diversity producers = consumers producers<>consumers producers dispersed producers localized spatial divergence spatial convergence expansion diffusion hierarchical diffusion slow diffusion rapid diffusion limited diffusion extensive diffusion ................
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