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MUS 110CL Module 8 AVP TranscriptHip Hop, Reality TV, and the MoviesTitle Slide Narrator: Our study of American popular music will conclude with a look at two of our most successful and popular musical exports: hip hop and movie music.Slide 2Title: The Phenomenon of Hip HopSlide Content:Began in the late 70s in New York CityInitially considered a regional fadBarely qualified to be called musicNow the most popular genre world-wideImage of a boom box.Narrator: Hip hop began in the late 1970s in New York as an inner city musical expression that many considered to be a regional fad that barely qualified to be called music. Three decades later, hip hop is the most successful and popular musical genre worldwide. It is worth taking a serious look at just why this genre has taken both our nation and the world by storm.Slide 3Title: How does Hip Hop Work?Slide Content:Radically different from other popular musicOften includes no live instrumental playingMusical training is not requiredRhythmic preaching and public speaking stylesExpress inner-city life for underprivileged black youthNarrator: Hip hop is a radical departure from earlier popular music. Since it does not rely on the ability to sing on pitch or play a musical instrument, it became the perfect musical expression for inner city youth who did not have access to music lessons. Like reggae street music, that took existing recordings as a point of departure for adding and/or altering rhythms and lyrics, the genius of hip hop is in selecting and electronically manipulating pre-recorded music samples and adding rhythmic poetry. Speaking or preaching in rhythm with a sung response has been part of African American culture for centuries. Black preachers used this rhythmic way of public speaking to inspire an entire generation in the Civil Rights movement in the 1960s. Hip hop capitalized on this shared African American culture to express the reality of life in the inner city for black youth, particularly black young men.Slide 4Title: Characteristics of Hip HopSlide Content:Symbolized lifestyle of overcoming poverty and crimePhoto of graffiti. Narrator: Hip hop symbolized more than just a musical genre for the African American community; it represented an entire lifestyle of overcoming poverty and crime, and sharing in the prosperity of the capitalist United States. Wearing expensive athletic shoes and outfits that most inner city youth could not afford, was a way of mocking the more affluent suburban kids. Hip hop is unapologetically and aggressively commercial, marketing clothing, objects, and lifestyles - as well as records. Slide 5Title: Characteristics of Hip HopSlide Content:Produced and marketed through independent recording labels developed by hip hop artistsPhoto of two hip hop artists performing.Narrator: Hip hop was produced and marketed through independent labels (like Sugarhill Records and Def Jam) that were created by hip hop artists. The genre was never homogenized to appeal to a broader audience like earlier genres of R&B and rock and roll were. As hip hop’s popularity grew, it became a more extreme version of itself – the misogyny, violence, and blatant sexuality became more explicit instead of watered down. Like it or not, explicit sex and violence sells records in America.Slide 6Title: Characteristics of Hip HopSlide Content:Worldwide vehicle for expressionGraphic of the Earth with headphones on it.Narrator: Hip hop caught on as a vehicle for all kinds of musical expression around the world. It was used as protest music in Middle Eastern countries during the Arab Spring uprisings; and at the same time, was used to express traditional Islamic virtues in Saudi Arabia. The genius of hip hop is that it does not rely on an independent musical language or training to produce very sophisticated songs that have almost unlimited expressive capability. Hip hop is so pervasive that it infiltrates much of the pop music industry as well. It is common for today’s pop songs to include verses or segments of rap in the midst of an otherwise tuneful song.Slide 7Title: The Dave Matthews BandSlide Content:Developed musical skill and live concert experiencePopular with college-aged fansLive concerts are most favored by critics and fansRock and roll has maturedImage of a silhouette of a band.Narrator: In contrast to hip hop, some musically accomplished rock bands that displayed a high level of virtuosity in both their live playing and their recordings gained popularity among the college aged crowd in the late 1990s and 2000s. One of the best examples is the Dave Matthews Band. Dave Matthews was born in Johannesburg, South Africa, but recruited his other band members in the United States. Like Duke Ellington and other jazz greats, Dave Matthews combined unusual timbres like the saxophone and violin with a rock rhythm section, and employed highly sophisticated improvisation with complicated meters and complex harmonies. Their concerts are legendary events for their fans due to the virtuoso improvisational sections lasting up to thirty minutes in a single song, and are never played exactly the same way twice. Recordings of their music drew criticism only because the recorded studio version of the songs could never match the live versions that were performed in concert. Bands with the caliber of musicians that are in the Dave Matthews Band prove that rock and roll has matured into a highly trained and capable musicians’ music, as well as popular music for the masses.Slide 8Title: Reality TV and Popular MusicSlide Content:American Idol – increased the listening public’s influence on popular musicModern crooners into national popularityAmerican Sing-Off and Glee – a cappella singing ensembles popular again with high school and college-age fansImage of American Idol logo.Narrator: Popular music has always reflected the power of its audience in shaping its development. That power has become even more pronounced through the phenomenal success of reality TV shows like American Idol. These shows showcase new and undiscovered talent, allowing the television audience to eventually choose their favorite performers over an entire season of episodes. As a result, crooners have come back into style. Singers like Josh Groban, Michael Buble, and Carrie Underwood are once again bringing the art of singing well into popular acclaim. Other shows like American Sing-Off and Glee have brought a cappella ensemble singing into popularity again as well, giving high school and college choral programs a boost and broadening the choral ensemble repertoire to include clever arrangements of just about every popular genre.Slide 9Title: iPods, iTunes, and Music MarketingSlide Content:Top ten selling CD’s on , April 28, 2013:Michael Bublé, To Be LovedSteve Martin, Love Has Come for YouGeorge Jones, 50 Years of HitsJustin Timberlake, The 20/20 ExperienceKenny Chesney, Life on a RockLady Antebellum, GoldenDaft Punk, Random Access MemoriesPhoenix, BankruptPink, The Truth About LoveThe Piano Guys, The Piano Guys 2, Deluxe EditionAmericans have developed more eclectic listening preferences as a greater variety of music became readily and inexpensively available to themNarrator: A great variety of music is readily available to more people than ever before. The general public has access to dozens of musical genres, that can instantly download individual songs on a variety of listening devices relatively inexpensively. As a result, recording labels and DJ’s no longer have as much influence on what people listen to as they did throughout the twentieth century. This eclectic list includes 2 modern crooners, a vintage country and western singer, a progressive country/bluegrass group, a comedian turned banjo player, electronica, a couple of pop singers, and a piano/cello instrumental duo. We have few songs that everyone in the U.S. instantly recognizes anymore because the variety of music that people seek on their own is much broader than what was previously delivered through radio and major recording labels.Slide 10Title: Movie MusicSlide Content:Only broad genre of music that is still universally recognized by vast majority of American listening publicOriginal movie themes often symbolize broad emotions or metaphors long after the movie has left the theatres (e.g., Star Wars, Jaws, Psycho themes)Re-popularize forgotten music (e.g., “The Entertainer” ragtime piano piece from The Sting)Graphic of a film reel.Narrator: The only broad genre of music that is enjoyed by nearly all of the American public is the music that accompanies the movies that we watch. Most everyone in the United States still recognizes the theme music to Star Wars or Harry Potter. Movie music creates a lasting impression, and sometimes has a life of its own outside of the movie for which it was composed. Think of the menacing repeated half notes that presaged another shark attack on Jaws, or the shrieking violins during the famous murder scene in Psycho. The movies often breathed new life into existing music that became part of a movie soundtrack, as in Scott Joplin’s ragtime piano piece The Entertainer, that was used as the theme music for the 1973 movie The Sting with Paul Newman and Robert Redford. Ragtime music had been all but forgotten until that movie brought it back into national popularity. An entire generation of aspiring piano students learned to play ragtime as a result. Movie soundtracks are often in the top 100 CD sales nationwide and continue to be one of the United States’ biggest exports.Slide 11Title: GeneralizationsSlide Content:Popular music usually originates among the common people (recently referred to as the 99%)Narrator: As we conclude our study of American popular music, we can observe some generalizations about America’s music culture. First, our popular music almost always evolved among the common people, not in the ranks of the highly educated upper class. Americans prize authenticity more than they prize superior training.Slide 12Title: GeneralizationsSlide Content:Popular music usually originates among the common people (recently referred to as the 99%)Americans prefer small ensembles of equal playersNarrator: Next, Americans also generally prefer their music to be performed by small groups in which all the players carry equal importance. Jazz ensembles and rock groups are classic examples, with no directors and no hierarchical structures as in a symphony orchestra or traditional chorus. The popular music of the United States is democracy in action!Slide 13Title: GeneralizationsSlide Content:Popular music usually originates among the common people (recently referred to as the 99%)Americans prefer small ensembles of equal playersPopular music is largely shaped by commercialism, even if a protest against commercialismNarrator: Third, popular music in America has been shaped by commercialism, even though new genres are continually invented as a protest against commercialism.Slide 14Title: GeneralizationsSlide Content:Popular music usually originates among the common people (recently referred to as the 99%)Americans prefer small ensembles of equal playersPopular music is largely shaped by commercialism, even if a protest against commercialismListening public plays a vital role in the development of America’s musical cultureNarrator: In our capitalist society, the listening public plays a large role in influencing the development of our musical culture through the choice of music that they purchase and the concerts they attend. Our music culture is shaped through the creative genius of the musicians among us in partnership with the public’s listening preferences.Slide 15Title: GeneralizationsSlide Content:Popular music usually originates among the common people (recently referred to as the 99%)Americans prefer small ensembles of equal playersPopular music is largely shaped by commercialism, even if a protest against commercialismListening public plays a vital role in the development of America’s musical cultureReflects what a society values and how people spend timeNarrator: America’s music is a reflection of American society; and like all culture, it reflects back to us what we value and how we spend our time. Thank you for joining me in this study of America’s popular music.Slide 16End of presentation. ................
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