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Vocabulary Worksheet (Take Picture and Send to Phill via WeChat by 2-MAY-2020 15:00)A. Newspapers and TV are advertising media. Can you list at least 4 more?1.2.3.4.B. Look at the words in the box below. Label each item: 1 advertising media ; 2 methods of advertising ; 3 verbs to do with advertisingC. Box the most suitable word from the words in brackets to complete these sentences. directories run commercials exhibition point-of-sale target persuade 3mailshots press persuade public transport billboards posters endorsement The Internet publicize promote place launch word of mouth 2research slogans sponsorship cinema free samples leaflets radio sponsor television 11. Viacom Outdoor is an advertising company that specializes in placing adverts on (billboards/ public transport/ television) such as buses. 2. Some perfume companies provide (leaflets/ commercials/ free samples) so that customers can try the perfume on their skin before they buy. 3. Advertising companies spend a lot of money on creating clever (slogans/ directories/ mailshots) that are short and memorable such as the message for the credit card, Access: ‘Your flexible friend.’ 4. Celebrity (exhibition / research / endorsement) is a technique that is very popular in advertising at the moment. 5. If news about a product comes to you by ( word of mouth / press / Internet ), someone tells you about it rather than you seeing an advert. 6. If you have something to sell, you can ( target / place / launch) an advert in the local newspaper. D. Give an example of these types of advertising in your city1. outdoor advertising on the buses or trains in your cityAnswer: 2. clever slogans that you remember from an advertising campaignAnswer: D. Match the definitions 1 to 12 to the words and phrases A) to L). Hint: Write the part of speech next to each term firstA. action points B. chairpersonC. propose D. attend (verb)E. to send your apologiesF. itemG. voteH. any other business (AOB)I. participantsJ. secondK. minutesL. agendaDefinitionsMeeting Vocabulary Wordsthe person in charge of the meetingthe people at the meetingto go to a meetingattenda list of topics to be discussedone topic on the listto make a suggestion formallyto support a formal suggestiona method of making a decisionan official record of what was said and/or decidedto say that you cannot go to a meetingwhat needs to be done after the meeting, and by whomListening Worksheet (Take Picture and Send to Phill via WeChat by 2-MAY-2020 15:00)A. Match the phrases to their purpose. Also, put a checkmark next to the expressions that you hear in listening recording 8.4. () Could you let him finish, please?Perhaps we could get back to the point. I think we should discuss this a bit more. Right, to sum up then…Right, can we start , please?OK, let’s go over what we’ve agreed.Can we come back to that?The purpose of this meeting is…What do you think?The purpose of this meeting is…I’m not sure that’s relevant.How do you feel about…?Hold on, we need to look at this in more detail.Could you just hang on a moment, please?OK, let’s get down to business. The aims of this meeting are…I think we should move on now…Starting1. Right, can we start, please? √ 2. OK, let’s get down to business.Setting Objectives1. 2.Asking for Reactions1. 2. Dealing with Interruptions1. 2. Keeping to the Point1. 2.Speeding Up1. 2. Slowing Down1. 2. Summarizing 1. 2. Reading Worksheet (Take Picture and Send to Phill via WeChat by 2-MAY-2020 15:00)A. Before you read the articles, decide which of these statements are true. 1. Both Wal-Mart and Target Stores are based in the UK. 2. Wal-Mart is the world’s largest retailer.3. Target is not a competitor of Wal-Mart. B. Read the articles on the next page. Complete the parts of the chart below that relate to the articles. Wal-Mart 4th QuarterTarget 4th QuarterWal-Mart Full-YearTarget Full YearTotal Profits% increase in profits/ earningsEarnings per ShareSales RevenuesC. Based on your reading of both texts, answer each question with either of the following answers: Wal-Mart or Target.Which company:Wal-Mart or Target1. feels confident about the future? 2.has developed a more fashionable image?3.had particularly good results overseas in the last 12 months?4.is not planning to increase prices?5. did better than the American stock market forecast? 6. feels its success is due to the variety of its goodsE. Match the words to make word partnerships from the text. Write your answers on the right. 1. consumer2. tax3. International4. quarterly5. pricea. divisionb. pressurec. refundsd. spendinge. earnings1. 2. 3. 4. 5. F. Match the word partnerships to their definitions. DefinitionWord Partnershipthe money people spend on goods and servicesmoney given back at the end of the financial yearcompany profits for a three-month periodpart of a company which deals with or is located overseasdecreasing or freezing the price of goods or services in order to gain an advantage over competitorsArticle 1→Wal-MartBy Lauren Foster from the Financial TimesWal-Mart yesterday really surprised investors when it sounded a strong note of optimism. This optimism is a marked turnaround from three months ago when Wal-Mart warned about the strength of the recovery in US consumer spending.Lee Scott, the CEO, said: "I am more optimistic about the year we have just started than I have been in several years. I am not only optimistic about the economy and the continuing strength of the housing market but also encouraged about Wal-Mart's position."Mr Scott was also encouraged by consumer spending, which he said was driven by higher tax refunds and "eventually improvements in the jobs picture".The world's largest retailer by revenues said 30 fourth-quarter profits rose 11 percent to S2.7bn, or 63 cents a share, compared with $2.5bn, or 56 cents a share over a year ago. Revenues for the quarter increased 12.2 percent to S74.5bn.For the full year, Wal- Mart's profits jumped 13.3 percent to $8.9bn or $2.03 a share, up from S7.8bn. Revenues increased 11.6 percent from $229.6bn to $256.3bn. International sales were strong, contributing about S7bn to the near $27bn gain in overall sales.Mr Scott said Wal-Mart had a good year but the international division had an excellent year.He stressed that, while gross margin was better than originally forecast, the improvement was thanks to the mix of merchandise, not higher prices. "We are not raising 60 prices and have no intention of doing so," Mr Scott said.Article 2→ Target StoresBy Lauren Foster From the Financial TimesTarget yesterday beat Wall Street expectations when it delivered a 21.1 percent rise in quarterly earnings.Gains in Target's credit card business, as well as both its Target Stores division and Marshall Field's stores, offset a small drop in pre-tax profit at the Mervyns department store chain.Target has cultivated a more upmarket and style-conscious image than other discount retailers. It is the third-largest general retailer in the US by revenues.Target yesterday said it saw continued price pressure from rival Wal- Mart. For the fourth quarter, Target's profit rose to S832m, or 91 cents a share, compared with $688m, or 75 cents a share, a year ago. Analysts had expected Target to earn 87 30 cents a share, according to Reuters Research.Revenues for the quarter rose 10.7 percent to $15.57bn from $14.06bn, while same-store sales - from stores open at least a year - rose 4.9 percent.Target said pre-tax profit soared 18.5 percent at Target Stores. At the department stores, which have been ailing, pre-tax profit jumped 15.6 percent at Marshall Field's but fell 0.3 percent at Mervyn's.Credit card operations added $168m to pre-tax profit in the recent quarter, up 11.7 percent from a year ago.For the full year. Target's profits were $1.84bn, or $2.01 a share, up 11.4 percent from $1.65bn, or $1.81 a share, the year before. Revenues rose 9.7 percent to S48.16bn from $43.91bn, driven by new stores, a 2.9 percent rise in same-store sales and growth in credit revenues.Grammar Worksheet (Take Picture and Send to Phill via WeChat by 2-MAY-2020 15:00)A. Put ‘a’ or ‘an’ before the words in the boxes. an advertcommercialstrategyUSP (Unique Selling PointuniversityVIPhourEuropeanaccount MBAemployeeendorsementB. Put a checkmark next to the correct sentences. Add ‘the’ where necessary in the other sentences. You may need to add ‘the’ more than once (i.e. #1). Knowledge of the advertising code of practice is vital to those wising to work in advertising industry. We want to film a TV commercial in Kingdom of Saudi Arabia. Wales, Scotland, England, and Ireland make up UK.The ‘Think small’ Volkswagen Beetle advert was one of most successful advertising campaigns of the twentieth century. We are going to Czech Republic this summer. Four major brands, AOL, Yahoo!, Freeserve, and BT, all achieve awareness of over 40% amongst the UK adult population. This year the sales conference is in Netherlands. Next year I am going to work for an advertising agency in US. C. The text below is about the filming of a television advertisement using a famous Brazilian football star named Ronaldinho. There are no articles in the text. Write in the articles ‘a’, ‘an,’ or ‘the’ where appropriate. Give a reason for each choice. Ronaldinho smashed a window in centuries-old cathedral of Santiago de Compostela while filming advert for television today. Luckily for Barcelona star, window was only small, modern, addition to Spain’s famous cathedral in Galacia. Brazilian blundered after being asked to try scissor kick beneath cathedral’s 12th century Portico de la Gloria (Portal of Glory). ‘I asked Ronaldinho to hit ball as hard as he could and he had bad luck to hit window,’ said advert’s director Emil Samper. ‘It was my fault.’ 1. don’t know which window2. 3.4.5.6.7.8.9.10.11.12.13. D. Write ‘a,’ ‘an,’ ‘the,’ or ‘X’ in the blank. (X means no article is needed)1. Do you go to __________ church on Sundays?2. This is __________ man I told you about.3. This is exactly __________ job I was looking for.4. __________ Trafalgar Square is near __________ Charing Cross Station.5. __________ little knowledge is __________ dangerous thing.6. __________ Philosophers seem to think that life is __________ mystery.7. I need time to think about __________ offer you made.8. I can’t play __________ piano but I can play __________ guitar.9. There was __________ time when I enjoyed __________ skating.10. The worst part of living in a tent is __________ lack of space.11. __________ most cars start badly on __________ cold mornings.12. __________ Prime Minister will give a speech this afternoon.13. __________ Tower of London is one of __________ main attractions of London.14. I haven’t been to __________ concert like that before.15. I was in __________ pain after I twisted my ankle.16. Of all these cars I prefer __________ Japanese one.17. Neil Armstrong made __________ first footprint on __________ moon.18. Where are __________ scissors you borrowed last week?19. It’s __________ long way by train to __________ south of France.20. __________ French drink a lot of wine. ................
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