Kennethcholmesctuonline.weebly.com



RUNNING HEAD: PHASE 3 DISCUSSION BOARDKENNETH C HOLMESMKTG630-1502B-03PROFESSOR GENE TOPPERJUNE 7, 2015PRODUCT BRANDING AND ATTRIBUTESIntroduction:Mobile Manufacturing has determined the target market, its needs, and the qualities and features necessary to address the market. It is time to address the new phone design, create the slogan, tag line, and branding for the new phone, and MM. This document addresses these aspects. The target market:The target market is defined again to drive home the reasons for the features, tag line and slogan. The target market for the new smartphone includes pre-teens, teenagers, and their parents. My research has uncovered that the primary reason parents purchase their children a cell phone is for the security of knowing their children are safe, that they can seek medical attention if needed, that they can be contacted, and that their children can contact them in their time of need. The other half of that equation is the need for teenagers to engage in on-line and in-person social activities. The social life of a teenager is an integral part of their lives, and the cell phone is a big part of that CITATION Kat15 \l 1033 (Hatter, 2015). Product attributes:The new smartphone has to address the needs of both the teenager and the parent. The result is a smartphone with an easy to use touch screen with touch key pad; is Internet enabled with quality graphics; has the built-in radio feature, and a headphone/microphone/speaker jack; has a 16 MP camera with optical image stabilization and zoom, a built in 32 GB memory, and a card slot expandable up to 128 GB; has the parental control feature; has a built in phone finder; provides 4 G LTE speed, Wi-Fi, and blue tooth capability; will be available in a variety of popular colors; has a one year manufacturer’s warranty, with an optional extended warranty for an additional charge; and is made from recycled, sustainable, and durable materials CITATION NA1526 \l 1033 (N.A., 2015). Product benefits:With the features included in the new smartphone, the benefits are immense. The benefits include: the easy to use touch screen with touch key pad making navigation, calling, and texting fast and convenient (NOT WHILE DRIVING); Internet capability with quality graphics makes searching the web for their favorite music, videos, shopping, games, social media sites, and topics and events of interest clear, vivid, easily accessible, and enhances their social lives; the built-in radio with headphone, microphone, and speaker jack provides for convenient and hands free listening of their favorite music; the 16 MP camera with optical image stabilization and zoom, with expandability, provides crisp and clear pictures, and video of the irreplaceable moments with friends and family. With most photos today being taken with cell phones, this features is a must have; the parental control feature makes blocking inappropriate and unwelcomed websites, content, and features easy; the built-in phone finder makes easy work of locating a missing, lost or stolen phone, and enables parents to find out where the children are; 4 G LTE speed, and Wi-Fi make accessing all the features fast and convenient, no matter where you are; the color variety includes: black, cobalt, lime green, hot pink, lavender and powder blue, to provide the bright and trendy colors teenagers like; the one year manufacturer’s warranty, and the available extended warranty make repair or replacement, both short and long-term easy, convenient, and one less headache for the teen and the parents; and the product being manufactured from recycled, sustainable, and durable materials, means the product is environmentally friendly, and long lasting CITATION NA1526 \l 1033 (N.A., 2015).Product name and tag line:The name of the new smartphone is “THE HIPSTER”, and the phones tagline is “the smartphone for the young, hip, and trendy”. Since teenagers want to be the hip 25 year old, the new smartphone addresses all they desire in a smartphone, and does so using environmentally friendly and sustainable materials.Advertising slogan and tag line:The packaging of the new smartphone will be a simple brown box, made of 100 percent recycled paper, with Mobile Manufacturing’s the new advertising slogan “Cell phones and accessories, made with our commitment to preserving and protecting our natural resources for future generations”, and the new logo (a cell phone and a green leaf), with both labeled on the box. It is MM’s hope that the new packaging will appeal to the target market, and drive home MM’s commitment to conservation, and preserving our natural environment for future generations. REFERENCES BIBLIOGRAPHY \l 1033 Hatter, K. (2015). Why Do Teens Need Phones? Retrieved from everydaylife.teens-need-phones-4794.htmlN.A. (2015). Smart phones under fifty dollars. Retrieved from ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download