NRS Readership Estimates - Newspapers and Supplements AIR ...

NRS Readership Estimates - Newspapers and Supplements AIR - Latest 12 Months: January - December 2013

Adults Total

ABC1

C2DE

15-34

UNWEIGHTED SAMPLE EST.POPULATION 15+ (000s)

Daily Newspapers - 6 Day AIR

36029 51454 (000s)

21454

27607

%

(000s)

14575

23847

%

(000s)

8709

16599

%

(000s)

The Sun Daily Mail Daily Mirror/Record

Daily Mirror Daily Record The Daily Telegraph The Times Daily Star Daily Express The Guardian i The Independent Financial Times

H A H A H AM H A H A H A H A H A H A H A H A H AZ Y A

5841 4215 3167 2456

736 1318 1147 1113 1095

843 559 348 235

11.4

1873

8.2

2699

6.2

1199

4.8

971

1.4

242

2.6

1160

2.2

987

2.2

326

2.1

650

1.6

729

1.1

409

0.7

281

0.5

211

6.8

3968

9.8

1517

4.3

1968

3.5

1485

0.9

495

4.2

158

3.6

160

1.2

787

2.4

446

2.6

113

1.5

150

1.0

67

0.8

24

16.6

1897

6.4

636

8.3

734

6.2

591

2.1

149

0.7

158

0.7

273

3.3

339

1.9

121

0.5

232

0.6

135

0.3

121

0.1

83

Net natnl dailies

H P

Gross natnl dailies

H P

16046 19347

31.2

8501

37.6

10128

30.8

7545

36.7

9219

31.6

3499

38.7

4600

Metro London Ev. Standard

H L H LA

3242 1510

6.3

1912

2.9

1070

6.9

1330

3.9

440

5.6

1649

1.8

707

The Press and Journal The Courier - Dundee Yorkshire Post The Herald-Scotland The Scotsman

Y R Y R T R Y R T R A

164

0.3

92

0.3

72

0.3

16

133

0.3

69

0.3

64

0.3

23

117

0.2

78

0.3

38

0.2

21

113

0.2

101

0.4

12

0.0

19

104

0.2

78

0.3

27

0.1

12

Evening Times-Glasgw

T R

120

0.2

54

0.2

66

0.3

23

Any reg morn/eveng

H J

Any regional evening

H J

7730 4273

15.0

4138

8.3

2219

15.0

3592

8.0

2054

15.1

2572

8.6

1291

Aggregate Daily Newspapers - Net AIR

The National (Net)

H M

3357

6.5

1774

6.4

The combined figures for THE NATIONAL are net readership figures for Birmingham Mail, Hull Daily Mail,

The Chronicle (Newcastle), Express and Star (West Midlands), Lancashire Evening Post,

Leicester Mercury, Liverpool Echo, London Evening Standard, Manchester Evening News,

Nottingham Post, Bristol Post, The Sentinel (Staffordshire), South Wales Echo,

South Wales Evening Post, The Star (Sheffield, Doncaster) and Yorkshire Evening Post.

1583

6.6

1100

1 Local (net)

H MX

5221

10.1

2378

8.6

2842

11.9

The combined figures for 1 LOCAL are net readership figures for Birmingham Mail, Burton Mail, Cambridge News, Coventry Telegraph,

Daily Echo (Bournemouth), Daily Echo (Southampton), Daily Gazette (Colchester), Daily Post (Wales), Derby Telegraph, Dorset Echo,

East Anglian Daily Times,Eastern Daily Press, Echo (Basildon), Echo (Southend), Edinburgh Evening News, Evening Chronicle (Newcastle),

Evening Express (Aberdeen), Evening Gazette (Teesside), Middlesbrough, Stockton, Evening Telegraph (Dundee), Evening Times (Glasgow),

Express & Star (West Midlands), Gloucestershire Echo, Greenock Telegraph, Grimsby Telegraph, Hartlepool Mail, Hull Daily Mail,

Ipswich Star, Lancashire Evening Post, Lancashire Telegraph, Leicester Mercury, Liverpool Echo, Manchester Evening News,

News & Star (Carlisle), North West Evening Mail, Norwich Evening News, Nottingham Post, Nuneaton News, Oldham Evening Chronicle,

Oxford Mail, Paisley Daily Express, Shropshire Star, South Wales Argus, South Wales Echo, South Wales Evening Post, Sunderland Echo,

Swindon Advertiser, Telegraph & Argus (Bradford), The Argus (Brighton, East/West Sussex), The Bolton News, The Citizen (Gloucester),

The Courier (Dundee), The Gazette (Blackpool), The Herald (Plymouth), The Herald (Scotland), The Huddersfield Daily Examiner,

The Journal (Newcastle), The Leader (Chester), The Leader (Wrexham), The News (Portsmouth), The Northern Echo, Bristol Post,

The Press (York), The Press and Journal (Aberdeen), The Scotsman, The Sentinel (Staffordshire), The Shields Gazette, The Star (Sheffield),

Western Daily Press, Western Mail (Wales), Western Morning News (Plymouth), Wigan Evening Post, Worcester News,

Yorkshire Evening Post, Yorkshire Post.

1032

Sunday Newspapers

The Sun on Sunday The Mail on Sunday Sunday Mirror The Sunday Times The Sunday Telegraph Sunday Express The Observer Sunday Mail Daily Star Sunday Sunday People The Sunday Post The Indepndnt on Sun Scotland on Sunday Sunday Herald-Scot

H DA H A H A H A H A H A H A H A H A H A H H A Y A Y

5266 4434 2566 2415 1328 1050

834 833 806 741 608 442 146

85

10.2

1842

8.6

2844

5.0

1030

4.7

2034

2.6

1126

2.0

619

1.6

715

1.6

318

1.6

225

1.4

281

1.2

221

0.9

319

0.3

119

0.2

71

6.7

3424

10.3

1590

3.7

1537

7.4

381

4.1

201

2.2

430

2.6

120

1.2

515

0.8

581

1.0

460

0.8

387

1.2

123

0.4

28

0.3

14

14.4

1882

6.7

752

6.4

690

1.6

551

0.8

194

1.8

143

0.5

213

2.2

172

2.4

296

1.9

86

1.6

38

0.5

170

0.1

14

0.1

16

Net natnl Sundays

H P

Gross natnl Sundays

H P

13127 16058

25.5

8006

31.2

9733

29.0

5121

35.3

6326

21.5

2529

26.5

3305

35+

27320

34855

%

(000s)

11.4

3944

3.8

3579

4.4

2433

3.6

1865

0.9

587

1.0

1160

1.6

874

2.0

774

0.7

975

1.4

611

0.8

424

0.7

227

0.5

151

21.1

12546

27.7

14747

9.9

1593

4.3

803

0.1

148

0.1

110

0.1

96

0.1

94

0.1

92

0.1

98

15.5

5158

7.8

2982

6.6

2257

6.2

4189

11.3

3383

4.5

3682

4.2

1877

3.3

1865

1.2

1134

0.9

906

1.3

622

1.0

661

1.8

510

0.5

655

0.2

570

1.0

272

0.1

132

0.1

69

15.2

10598

19.9

12753

Men Total

16081

25116

%

(000s)

11.3

3340

10.3

2058

7.0

1700

5.3

1323

1.7

392

3.3

680

2.5

673

2.2

774

2.8

566

1.8

438

1.2

315

0.7

231

0.4

175

36.0

8533

42.3

10650

4.6

1924

2.3

929

0.4

84

0.3

68

0.3

68

0.3

64

0.3

64

0.3

64

14.8

4258

8.6

2334

6.5

1896

12.0

2702

9.7

2848

10.6

2127

5.4

1291

5.3

1254

3.3

683

2.6

502

1.8

453

1.9

411

1.5

506

1.9

371

1.6

279

0.8

252

0.4

82

0.2

44

30.4

6625

36.6

8128

%

13.3 8.2 6.8 5.3 1.6 2.7 2.7 3.1 2.3 1.7 1.3 0.9 0.7

34.0 42.4

7.7 3.7

0.3 0.3 0.3 0.3 0.3

0.3

17.0 9.3

7.5

10.8

11.3 8.5 5.1 5.0 2.7 2.0 1.8 1.6 2.0 1.5 1.1 1.0 0.3 0.2

26.4 32.4

NRS Readership Estimates - Newspapers and Supplements AIR - Latest 12 Months: January - December 2013

Adults Total

ABC1

C2DE

15-34

Men

35+

Total

UNWEIGHTED SAMPLE EST.POPULATION 15+ (000s)

Newspaper Supplements - Weekday/Saturday

LONDON EV. STANDARD:

ES Magazine

H

THE SUN ON SATURDAYS:

TV Magazine

H

DAILY MAIL ON SATURDAYS:

Weekend

H

THE GUARDIAN ON SATURDAYS:

Weekend

H

Money

H

The Guide

H

FINANCIAL TIMES ON SATURDAYS:

FT Money

Y

THE INDEPENDENT ON SATURDAYS:

The Independent Mag

H

THE DAILY TELEGRAPH ON SATURDAYS:

Telegraph Magazine

H

Your Money

H

THE TIMES ON SATURDAYS:

The Times Magazine

H

Saturday Review

H

DAILY EXPRESS ON SATURDAYS:

Saturday

H

DAILY RECORD ON SATURDAYS:

Saturday Plus

H

DAILY MIRROR ON SATURDAYS:

We Love TV!

H

DAILY STAR ON SATURDAYS:

Hot TV

H

36029

21454

14575

8709

27320

16081

51454

27607

23847

16599

34855

25116

(000s)

%

(000s)

%

(000s)

%

(000s)

%

(000s)

%

(000s)

%

1510

2.9

1070

3.9

440

1.8

707

4.3

803

2.3

929

3.7

626

1.2

480

1.7

146

0.6

243

1.5

383

1.1

326

1.3

6258 4624

12.2

1994

9.0

1419

7.2

4264

17.9

1858

11.2

4400

12.6

3469

13.8

5.1

3205

13.4

1161

7.0

3463

9.9

2249

9.0

5062

9.8

3215

11.6

1847

7.7

641

3.9

4421

12.7

2387

9.5

4378

8.5

2818

10.2

1561

6.5

406

2.4

3972

11.4

1918

7.6

1134

2.2

994

3.6

139

0.6

236

1.4

897

2.6

566

2.3

981

1.9

870

3.2

112

0.5

179

1.1

803

2.3

453

1.8

679

1.3

605

2.2

74

0.3

103

0.6

575

1.7

354

1.4

946

1.8

834

3.0

111

0.5

178

1.1

768

2.2

459

1.8

205

0.4

192

0.7

168

0.3

151

0.5

14

0.1

17

0.1

40

0.2

165

0.5

146

0.6

36

0.2

133

0.4

125

0.5

333

0.6

265

1.0

248

0.5

200

0.7

68

0.3

48

0.2

88

0.5

245

0.7

209

0.8

56

0.3

192

0.6

134

0.5

1656

3.2

1430

5.2

227

1.0

169

1.0

1487

4.3

828

3.3

1354

2.6

1172

4.2

182

0.8

117

0.7

1237

3.5

620

2.5

971

1.9

852

3.1

119

0.5

54

0.3

917

2.6

539

2.1

1264

2.5

1085

3.9

179

0.7

252

1.5

1012

2.9

710

2.8

1026

2.0

891

3.2

135

0.6

172

1.0

854

2.5

520

2.1

986

1.9

877

3.2

109

0.5

126

0.8

860

2.5

526

2.1

1216

2.4

740

2.7

476

2.0

118

0.7

1098

3.2

614

2.4

1047

2.0

625

2.3

422

1.8

78

0.5

969

2.8

499

2.0

742

1.4

250

0.9

492

2.1

153

0.9

589

1.7

396

1.6

558

1.1

180

0.7

378

1.6

94

0.6

464

1.3

269

1.1

2644

5.1

958

3.5

1685

7.1

548

3.3

2096

6.0

1357

5.4

1924

3.7

685

2.5

1238

5.2

294

1.8

1629

4.7

843

3.4

1003

1.9

297

1.1

706

3.0

288

1.7

715

2.1

649

2.6

654

1.3

183

0.7

471

2.0

175

1.1

479

1.4

347

1.4

NRS Readership Estimates - Newspapers and Supplements AIR - Latest 12 Months: January - December 2013

Adults Total

ABC1

C2DE

15-34

Men

35+

Total

UNWEIGHTED SAMPLE EST.POPULATION 15+ (000s)

Newspaper Supplements - Sunday

THE MAIL ON SUNDAY:

You

H

Event

H

THE SUNDAY TIMES:

The Sunday Times Mag

H

Style

H

Culture

H

Business

H

Money

H

SUNDAY PEOPLE:

Take It Easy!

H

SUNDAY MAIL:

Seven Days

H

THE SUNDAY TELEGRAPH:

Business

H

Money

H

Stella

H

Seven

H

THE INDEPENDENT ON SUNDAY:

The New Review

H

THE OBSERVER:

The Observer Mag

H

Obs. Food Monthly

H

SUNDAY MIRROR:

Holidays and Getaways

H

Notebook

H X

DAILY STAR SUNDAY:

OK! Extra

H

SUNDAY EXPRESS:

'S' Magazine

H

Sun Exprss Financial

H

THE SUN ON SUNDAY:

Fabulous

H

36029

21454

14575

8709

27320

16081

51454

27607

23847

16599

34855

25116

(000s)

%

(000s)

%

(000s)

%

(000s)

%

(000s)

%

(000s)

%

4434

8.6

2844

10.3

1590

6.7

752

4.5

3682

10.6

2127

8.5

3276

6.4

2192

7.9

1084

4.5

394

2.4

2882

8.3

1310

5.2

2883

5.6

1932

7.0

952

4.0

324

1.9

2560

7.3

1267

5.0

2415

4.7

2034

7.4

381

1.6

551

3.3

1865

5.3

1254

5.0

1914

3.7

1641

5.9

273

1.1

366

2.2

1548

4.4

938

3.7

1556

3.0

1343

4.9

213

0.9

269

1.6

1288

3.7

629

2.5

1758

3.4

1537

5.6

221

0.9

298

1.8

1460

4.2

848

3.4

1323

2.6

1159

4.2

163

0.7

213

1.3

1110

3.2

837

3.3

1396

2.7

1218

4.4

177

0.7

221

1.3

1175

3.4

814

3.2

741

1.4

281

1.0

460

1.9

512

1.0

193

0.7

320

1.3

86

0.5

655

1.9

371

1.5

53

0.3

459

1.3

214

0.9

833

1.6

318

1.2

515

2.2

172

1.0

661

1.9

411

1.6

646

1.3

246

0.9

400

1.7

109

0.7

537

1.5

299

1.2

1328

2.6

1126

4.1

201

0.8

194

1.2

1134

3.3

683

2.7

707

1.4

617

2.2

90

0.4

78

0.5

630

1.8

442

1.8

743

1.4

655

2.4

88

0.4

67

0.4

676

1.9

445

1.8

782

1.5

653

2.4

129

0.5

79

0.5

703

2.0

286

1.1

826

1.6

717

2.6

109

0.5

59

0.4

767

2.2

383

1.5

442

0.9

319

1.2

123

0.5

170

1.0

272

0.8

252

1.0

251

0.5

178

0.6

73

0.3

75

0.5

176

0.5

125

0.5

834

1.6

715

2.6

120

0.5

213

1.3

622

1.8

453

1.8

679

1.3

599

2.2

80

0.3

157

0.9

522

1.5

343

1.4

704

1.4

623

2.3

81

0.3

163

1.0

542

1.6

339

1.3

2566

5.0

1030

3.7

1537

6.4

690

4.2

1877

5.4

1291

5.1

1463

2.8

587

2.1

876

3.7

264

1.6

1200

3.4

650

2.6

1322

2.6

472

1.7

852

3.6

204

1.2

1118

3.2

584

2.3

806

1.6

225

0.8

581

2.4

296

1.8

510

1.5

506

2.0

469

0.9

124

0.5

344

1.4

124

0.7

345

1.0

234

0.9

1050

2.0

619

2.2

430

1.8

143

0.9

906

2.6

502

2.0

789

1.5

473

1.7

316

1.3

66

0.4

723

2.1

339

1.3

492

1.0

323

1.2

170

0.7

37

0.2

455

1.3

286

1.1

5266 3234

10.2

1842

6.3

1082

6.7

3424

3.9

2152

14.4

1882

9.0

981

11.3

3383

5.9

2254

9.7

2848

11.3

6.5

1301

5.2

PUBLICATION SYMBOLS The notes below refer to the publication symbols which follow the publication names in this report.

H May be analysed on a base of 6 months or longer.

Y May be analysed on a base of 12 months or longer.

T May be analysed on a base of 24 months or longer.

A Publications suffixed by the letter 'A' have suffered significant losses in circulation during the period covered by the report and the published data have been adjusted.

D ENGLISH HERITAGE MEMBERS' MAGAZINE. Heritage Today has changed its name to English Heritage Members' Magazine, effective on the questionnaire from October 2013.

EVENT (THE MAIL ON SUNDAY). Live has changed its name to Event, effective on the questionnaire from May 2013.

HOMES & ANTIQUES. BBC Homes & Antiques has changed its name to Homes & Antiques, effective on the questionnaire from April 2013.

OLIVE. BBC Olive has changed its name to Olive, effective on the questionnaire from April 2013.

J REGIONAL DAILY NEWSPAPERS. Net readership figures are shown for two groups of regional titles: ANY REGIONAL MORNING OR EVENING and ANY REGIONAL EVENING. For titles which are not published on a Saturday, claims for Monday interviewed respondents are simulated based on Tuesday-Saturday results.

L Published data for the LONDON EVENING STANDARD and METRO relate to Monday - Friday readership (Tuesday - Saturday interviews). Claims for Monday interviewed respondents have been simulated, based on Tuesday - Saturday results.

M The combined figures for the DAILY MIRROR/RECORD are net readership figures for the Daily Mirror and the Daily Record.

The combined figures for the ARCHANT TITLES are net readership figures for Cheshire Life, Lancashire Life, Derbyshire Life and Countryside and Yorkshire Life.

The combined figures for THE NATIONAL are net readership figures for Birmingham Mail, Hull Daily Mail, The Chronicle (Newcastle), Express and Star (West Midlands), Lancashire Evening Post, Leicester Mercury, Liverpool Echo, London Evening Standard, Manchester Evening News, Nottingham Post, Bristol Post, The Sentinel (Staffordshire), South Wales Echo, South Wales Evening Post, The Star (Sheffield, Doncaster) and Yorkshire Evening Post.

The combined figures for 1 LOCAL are net readership figures for Birmingham Mail, Burton Mail, Cambridge News, Coventry Telegraph, Daily Echo (Bournemouth), Daily Echo (Southampton), Daily Gazette (Colchester), Daily Post (Wales), Derby Telegraph, Dorset Echo, East Anglian Daily Times,Eastern Daily Press, Echo (Basildon), Echo (Southend), Edinburgh Evening News, Evening Chronicle (Newcastle), Evening Express (Aberdeen), Evening Gazette (Teesside), Middlesbrough, Stockton, Evening Telegraph (Dundee), Evening Times (Glasgow), Express & Star (West Midlands), Gloucestershire Echo, Greenock Telegraph, Grimsby Telegraph, Hartlepool Mail, Hull Daily Mail, Ipswich Star, Lancashire Evening Post, Lancashire Telegraph, Leicester Mercury, Liverpool Echo, Manchester Evening News, News & Star (Carlisle), North West Evening Mail, Norwich Evening News, Nottingham Post, Nuneaton News, Oldham Evening Chronicle, Oxford Mail, Paisley Daily Express, Shropshire Star, South Wales Argus, South Wales Echo, South Wales Evening Post, Sunderland Echo, Swindon Advertiser, Telegraph & Argus (Bradford), The Argus (Brighton, East/West Sussex), The Bolton News, The Citizen (Gloucester), The Courier (Dundee), The Gazette (Blackpool), The Herald (Plymouth), The Herald (Scotland), The Huddersfield Daily Examiner, The Journal (Newcastle), The Leader (Chester), The Leader (Wrexham), The News (Portsmouth), The Northern Echo, Bristol Post, The Press (York), The Press and Journal (Aberdeen), The Scotsman, The Sentinel (Staffordshire), The Shields Gazette, The Star (Sheffield), Western Daily Press, Western Mail (Wales), Western Morning News (Plymouth), Wigan Evening Post, Worcester News, Yorkshire Evening Post, Yorkshire Post.

N The following title appeared on a Masthead screen for New Titles during the past 12 months: n/a

P Net and gross readership figures for NATIONAL DAILY NEWSPAPERS include all national daily newspapers with a recommended minimum analysis base of 6 months.

Net and gross readership figures for NATIONAL SUNDAY NEWSPAPERS include all national Sunday newspapers with a recommended minimum analysis base of 6 months.

R INDIVIDUAL REGIONAL MORNING and EVENING NEWSPAPERS. Data for certain regional morning and evening newspapers are published individually in this report.

X Figures for Notebook (Sunday Mirror) are available from July 2013. The figures shown for this publication under the heading 'DATA FOR OTHER PERIODS' are based on 6 months July - December 2013.

Figures for Tesco - Food Family Living are available from November 2013. The figures shown for this publication under the heading 'DATA FOR OTHER PERIODS' are based on 2 months November - December 2013.

Z FHM, GQ, OK! and Q are shown on the publication screen in larger type-face, and in inverted commas.

THE INDEPENDENT continues to be included in the six-month NRS database to enable combined analysis with i, as the two newspapers are jointly packaged for media sales and promotions. Users wishing to conduct a stand-alone analysis of data for The Independent are recommended to do so on a 12-month base, in accordance with standard NRS rules."

ASOS - The figures shown for this publication are derived from a 'Special Reading' question asked in the NRS interview from April 2011.

Women Total

19948

26338

(000s)

%

2501

9.5

2158

8.2

1467

5.6

1132

4.3

345

1.3

638

2.4

475

1.8

339

1.3

529

2.0

405

1.5

244

0.9

116

0.4

59

0.2

7513

28.5

8697

33.0

1318

5.0

581

2.2

81

0.3

65

0.2

49

0.2

49

0.2

41

0.2

56

0.2

3471

13.2

1939

7.4

1461

5.5

2519

9.6

2418

9.2

2307

8.8

1276

4.8

1161

4.4

645

2.4

548

2.1

382

1.4

422

1.6

301

1.1

370

1.4

329

1.2

190

0.7

64

0.2

41

0.2

6503

24.7

7930

30.1

Women Total

19948

26338

(000s)

%

581

2.2

300

1.1

2789

10.6

2375

9.0

2675

10.2

2461

9.3

568

2.2

528

2.0

324

1.2

487

1.8

59

0.2

43

0.2

123

0.5

114

0.4

829

3.1

734

2.8

432

1.6

554

2.1

506

1.9

460

1.7

602

2.3

548

2.1

347

1.3

290

1.1

1286

4.9

1081

4.1

355

1.3

307

1.2

Women Total

19948

26338

(000s)

%

2307

8.8

1966

7.5

1616

6.1

1161

4.4

976

3.7

927

3.5

910

3.5

486

1.8

582

2.2

370

1.4

298

1.1

422

1.6

347

1.3

645

2.4

265

1.0

299

1.1

496

1.9

444

1.7

190

0.7

126

0.5

382

1.4

336

1.3

365

1.4

1276

4.8

813

3.1

738

2.8

301

1.1

235

0.9

548

2.1

450

1.7

206

0.8

2418

9.2

1933

7.3

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