An Analysis on the Market Segmentation of Starbucks and City Café

Starbucks, such as Barista and IS Coffee, and began to price their products as closely as possible to the prices of Starbucks, with a differentiation of NT$ 10 to 20. The leader in canned coffee, Mr. Brown, has also ... Northern Taiwan drinks coffee in the following frequencies (per day): 46% 1 cup, 13% 2 cups, and 36% in ................
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