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MAR1142 – Global MarketingCourse SyllabusInstructor: Justin MielesEmail: Mieles.Justin@spcollege.eduPhone: 813-857-7585Instructor Page: : 3Academic Chair: Michael EwellRequired Textbook:International Marketing 16th EditionCateora, Gilly, and GrahamISBN: 9780073529974Prerequisite Courses: N/ACourse Description:This course covers the principles of fair global market trade and methods for developing and implementing global marketing and trade operations. The areas of international trade, payments, development, and multinational enterprise as they apply to global marketing are the key elements of the course. 47 contact hours.Course Outcomes: Students will leave this course with the ability to:Understand the global marketing system and understand the significance of marketing in the multinational system.Evaluate domestic and foreign retail and wholesale agencies, the elements of global marketing efficiency, the costs involved, and the part these ingredients play in the multinational marketing system.Understand the relationship of governmental and societal agencies and the importance of this relationship in the overall global marketing system.Syllabus Addendum: Honesty: Safety and Security: Predator Information: Accommodations: Services: Discussion Postings70-pointsAssignment 1 65-points Assignment 2 65-points Midterm: Chapters 1- 11100-pointsFinal Exam: Chapters 12 - 19100-pointsCourse Project100-pointsGrading Policy:A = 450 - 500 PointsB = 400 - 449 PointsC = 350 - 399 PointsD = 300 - 349 PointsF = under 300 Attendance: Attendance is based on the completion of the weekly assignment(s).Late Assignments: Late assignments will not be accepted. You should work ahead of the due dates to avoid any unforeseen issues.Due DatesWeekDue ByAssignmentPoints1Sunday 2015-10-18 11:59 PMRead Chapter 101Sunday 2015-10-18 11:59 PMRead Chapter 201Sunday 2015-10-18 11:59 PMDiscussion 1102Sunday 2015-10-25 11:59 PMRead Chapter 302Sunday 2015-10-25 11:59 PMRead Chapter 402Sunday 2015-10-25 11:59 PMRead Chapter 502Sunday 2015-10-25 11:59 PMDiscussion 2102Sunday 2015-10-25 11:59 PMAssignment 1 (see below for details)653Sunday 2015-11-01 11:59 PMRead Chapter 603Sunday 2015-11-01 11:59 PMRead Chapter 703Sunday 2015-11-01 11:59 PMRead Chapter 803Sunday 2015-11-01 11:59 PMDiscussion 3104Sunday 2015-11-08 11:59 PMRead Chapter 904Sunday 2015-11-08 11:59 PMRead Chapter 1004Sunday 2015-11-08 11:59 PMRead Chapter 1104Sunday 2015-11-08 11:59 PMDiscussion 4104Sunday 2015-11-08 11:59 PMMidterm (Chapters 1 - 11)1005Sunday 2015-11-15 11:59 PMRead Chapter 1205Sunday 2015-11-15 11:59 PMRead Chapter 1305Sunday 2015-11-15 11:59 PMDiscussion 5106Sunday 2015-11-22 11:59 PMRead Chapter 1406Sunday 2015-11-22 11:59 PMRead Chapter 1506Sunday 2015-11-22 11:59 PMDiscussion 6106Sunday 2015-11-22 11:59 PMAssignment 2 (see below for details)657Sunday 2015-11-29 11:59 PMRead Chapter 1607Sunday 2015-11-29 11:59 PMRead Chapter 1707Sunday 2015-11-29 11:59 PMDiscussion 7108Sunday 2015-12-06 11:59 PMRead Chapter 1808Sunday 2015-12-06 11:59 PMRead Chapter 1908Sunday 2015-12-06 11:59 PMFinal Exam ( Chapters 12 - 19)1008Sunday 2015-12-06 11:59 PMCourse Project (see below for details)100500Assignment 1Discuss the following:Is globalization good for the United States? Why or why not? What role does marketing play?Expected length: 1 – 2 pagesAssignment 2Discuss 2 or 3 pieces of legislation enacted by international trade agencies (or the United States) which regulate the global marketing function.Expected length: 1 – 2 pagesCourse Project:The Course Project will encompass everything you have learned in the course. You should start this project as soon as Week 1. Students are expected to allocate a few hours each week to the project. This is an extensive, in-depth research project.The objective of this project is for students to understand and evaluate the international trade system by way of a single country perspective, focusing principally on cultural and economic dynamics. This "deep dive" approach follows the logic that if a student can successfully research and analyze the elements of a single county, he/she can do so for another country. Thus the learning is on the experience itself as much as the resulting findings of a single country. Specifically, students will select a country except for the United States that they would like to conduct business in (i.e. Italy, China, Germany, etc.) and investigate precisely what is needed to do so. Additionally, students will need to determine which method (i.e. exporting, local manufacturing, licensing, etc.) is the most appropriate for the product, which students will also determine. Again, students will select two things: (1) A country, and (2) A product. The final paper must include two things:A Cultural Analysis (template on page 594)An Economic Analysis (template on page 596). ................
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