Principles of MARKETING

Principles of

MARKETING

A01_KOTL6590_18_SE_FM.indd 1

11/13/19 8:42 PM

A01_KOTL6590_18_SE_FM.indd 2

11/13/19 8:42 PM

Principles of

MARKETING

18e

Philip Kotler

Northwestern University

Gary Armstrong

University of North Carolina

A01_KOTL6590_18_SE_FM.indd 3

11/13/19 8:42 PM

Please contact with any queries on this content

Copyright ? 2021, 2018, 2016 by Pearson Education, Inc. or its affiliates, 221 River Street, Hoboken, NJ 07030. All Rights Reserved. Manufactured in the United States of America. This publication is protected by copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise. For information regarding permissions, request forms, and the appropriate contacts within the Pearson Education Global Rights and Permissions department, please visit permissions/.

Acknowledgments of third-party content appear on the appropriate page within the text.

Cover credit: Dejan Bozic/123RF

PEARSON, ALWAYS LEARNING, and MYLAB are exclusive trademarks owned by Pearson Education, Inc. or its affiliates in the U.S. and/or other countries.

Unless otherwise indicated herein, any third-party trademarks, logos, or icons that may appear in this work are the property of their respective owners, and any references to third-party trademarks, logos, icons, or other trade dress are for demonstrative or descriptive purposes only. Such references are not intended to imply any sponsorship, endorsement, authorization, or promotion of Pearson's products by the owners of such marks, or any relationship between the owner and Pearson Education, Inc., or its affiliates, authors, licensees, or distributors.

Library of Congress Cataloging-in-Publication Data Names: Kotler, Philip, author. | Armstrong, Gary (Gary M.), author. Title: Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina. Description: Eighteenth edition. | New York, NY : Pearson Education, [2019] | Includes bibliographical references and index. Identifiers: LCCN 2019019648 | ISBN 9780135766590 (student edition) | ISBN 9780135766576 (instructor review copy) | ISBN 9780135766392 (loose leaf edition) Subjects: LCSH: Marketing. Classification: LCC HF5415 .K636 2019 | DDC 658.8--dc23 LC record available at

ScoutAutomatedPrintCode

ISBN 10: 0-13-576659-1 ISBN 13: 978-0-13-576659-0

A01_KOTL6590_18_SE_FM.indd 4

11/13/19 8:42 PM

To Kathy, Betty, Mandy, Matt, KC, Keri, Delaney, Molly, Macy, and Ben; and Nancy, Amy, Melissa, and Jessica

A01_KOTL6590_18_SE_FM.indd 5

11/13/19 8:42 PM

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download