MARKETING LECTURE NOTES
MARKETING LECTURE NOTES
Dimitris Drosos
Lecturer
Technological Education Institute of Piraeus
Business School
Management Information System & New
Technology Lab
LOGO
CONTENTS
About Marketing Marketing - Product Marketing - Promotion Marketing Strategy
E - Marketing
GeoInformation and ICT in Market Research ? Marketing Notes
ABOUT MARKETING
GeoInformation and ICT in Market Research ? Marketing Notes
WHAT IS MARKETING
GeoInformation and ICT in Market Research ? Marketing Notes
WHAT IS MARKETING
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges
that satisfy individual and organizational goals
American Marketing Association
GeoInformation and ICT in Market Research ? Marketing Notes
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