Create and Sell a Profitable Online Product

[Pages:21]Create and Sell a Profitable Online Product

Part 3: Promote

Copyright Ellen Finkelstein, Inc. All Rights Reserved

Why create an online course?

Reach more people

Sell 24/7

Have more free time

3 steps will get you to profitability

Plan

Build Promote

You lose money if you leave out any step!

The first step is to PLAN

Get clear on your goal

A

B

Research demand and keywords

C

Map out your product and its infrastructure

D

Map out your plans for promotion

The second step is to build

A Create an outline B Map out your funnel C Decide on a format/structure D Collect/write your content E Organize and format your product

Now it's time to PROMOTE!

A

Create a working sales (or opt-in) page

B

Map out a promotional plan and timeline

C

Create sales assets--emails, social media posts, graphics, a webinar, ads

D Launch!

E Track results and optimize

A

Create a working sales page (or opt-in page)

Write the sales copy

Add a Buy button

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