Create and Sell a Profitable Online Product
[Pages:21]Create and Sell a Profitable Online Product
Part 3: Promote
Copyright Ellen Finkelstein, Inc. All Rights Reserved
Why create an online course?
Reach more people
Sell 24/7
Have more free time
3 steps will get you to profitability
Plan
Build Promote
You lose money if you leave out any step!
The first step is to PLAN
Get clear on your goal
A
B
Research demand and keywords
C
Map out your product and its infrastructure
D
Map out your plans for promotion
The second step is to build
A Create an outline B Map out your funnel C Decide on a format/structure D Collect/write your content E Organize and format your product
Now it's time to PROMOTE!
A
Create a working sales (or opt-in) page
B
Map out a promotional plan and timeline
C
Create sales assets--emails, social media posts, graphics, a webinar, ads
D Launch!
E Track results and optimize
A
Create a working sales page (or opt-in page)
Write the sales copy
Add a Buy button
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